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The DUKE Orthopaedic Journal advertisiment is designed to cut through the clutter of traditional advertising. The DUKE Orthopaedic Journal advertising mediums of advertising are becoming more common as advertisers fight for the attention of consumers. In order to stand out among the thousands of advertisements that the average person is exposed to daily, advertisers are thinking outside of television, print, and radio advertisements. The DUKE Orthopaedic Journal marketing strategies rely on new and unorthodox marketing methods. The goal of The DUKE Orthopaedic Journal advertising is to create striking advertising experiences that capture interest through their creativity and unpredictably. Much of The DUKE Orthopaedic Journal marketing involves putting ads in unusual places, or displaying ads in unusual ways, hoping to command the attention of unassuming viewers. Consumers tend to The DUKE Orthopaedic Journal ads as more organic, authentic, and relevant. Because they stand apart from the majority of advertising. The DUKE Orthopaedic Journal ads also tend to be targeted, speaking directly to specific demographics on their own territory. This type of advertising tends to be cheaper as well. The DUKE Orthopaedic Journal advertising can deliver huge returns on investment. While The DUKE Orthopaedic Journal media is unexpected and eye-catching, it is also unpredictable. It can be difficult to know whether a campaign is working because it relies on methods that fall so far outside the tradition of marketing. Marketers may struggle to quantify and measure the success or failure of a campaign. Even worse, a confusing or poorly executed campaign can confuse consumers and create a negative image around a company. The DUKE Orthopaedic Journal marketing is more flexible, uncertain, and subjective, Focuses on execution above planning, More credible and efficient, Creates “Buzz”, Tends to be cheaper and relies on free advertising as much as possible, Non-discriminatory, all-inclusive.
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