Advertising in Asian Journal of Ear Nose Throat: Rates, Ad Formats, and How to Book Print Ads in India's Premier ENT Medical Journal

Most pharmaceutical and medical device brands we speak with have never seriously considered ENT-specific journal advertising — and that, frankly, is one of the more significant missed opportunities we see in B2B medical advertising in India. The Asian Journal of Ear, Nose and Throat reaches a concentrated, highly qualified audience of otolaryngologists, ENT specialists, and otology rhinology laryngology subspecialists who are actively engaged with clinical content and, by extension, far more receptive to relevant product messaging than a general medical journal reader would be. What surprises most brand managers when we show them the numbers is how cost-effective advertising costs work out relative to the precision of the audience being reached.

What Is the Asian Journal of Ear, Nose & Throat and Who Reads It?

The Asian Journal of Ear, Nose and Throat is a peer-reviewed journal published under the IJCPgroup umbrella, which has long been one of the more prolific medical publishing houses operating out of India. The journal focuses specifically on otology rhinology laryngology, covering clinical research, case studies, surgical techniques, and ENT disease management protocols — which makes it genuinely useful reading for practicing ENT specialists rather than just an academic exercise. It is associated with the Association of Otolaryngologists of India (AOI), which gives it institutional credibility that a standalone publication would take years to build.

What a lot of people miss is that this is not simply a journal for academic researchers sitting in medical colleges. The readership spans practicing otolaryngologists in private clinics, ENT departments of large hospitals, medical practitioners who handle ENT cases as part of general practice, and hospital administrators involved in procurement decisions. The editorial direction, historically shaped under the guidance of the IJCPgroup's editorial leadership, has kept the content clinically practical — which is precisely why the readership engagement tends to be higher than you might expect from a quarterly magazine in a subspecialty category. At SmartAds, we always tell our clients that the value of a peer-reviewed journal lies not just in its circulation numbers but in the quality of attention the reader brings to every page.

The journal covers all three major subspecialties of ENT — otology (ear), rhinology (nose), and laryngology (throat) — along with head and neck surgery, audiology, and related areas, which means the target audience is not artificially narrow. Subspecialties ENT practitioners, including those focused on pediatric ENT, skull base surgery, and endoscopic sinus procedures, all find relevant content within its pages; and for advertisers, that breadth translates into a more complete coverage of the ENT specialist community across India.

What Are the Advertising Rates for Asian Journal of Ear, Nose & Throat?

Rate card transparency is something we feel strongly about at SmartAds, because too many advertisers have been burned by vague "contact us for pricing" responses that waste weeks of planning time. For the Asian Journal of Ear, Nose and Throat, advertising rates vary by ad placement, format, and whether you are booking a single issue or committing to an annual package — and the differences are significant enough to warrant a proper conversation before you finalise your media plan.

A full page ad in the Asian Journal of Ear, Nose and Throat works out to somewhere in the ballpark of ₹15,000 to ₹25,000 per insertion for a standard inside page placement, which is a number that tends to surprise clients who have been spending multiples of that on digital CPMs without anywhere near the same audience precision. A half page ad comes in at roughly ₹9,000 to ₹15,000, depending on whether it is a horizontal or vertical format and which issue you are targeting. The premium positions — back cover ad and inside front cover — command a meaningful premium, with back cover ad rates typically running somewhere between ₹35,000 and ₹50,000 per issue, while inside front cover ad placement tends to be priced in the ₹28,000 to ₹40,000 range; these are positions that get seen before the reader even opens to the table of contents, which is why pharmaceutical advertising clients consistently prioritise them. A double spread ad, which spans both pages of an open layout, is priced accordingly and is particularly effective for product launches or visual-heavy medical device advertising campaigns.

The thing is, these rates are for single-issue bookings — and the real value in ENT magazine advertising comes from frequency. A quarterly magazine publishes four issues per year, which means an annual package covering all four issues often comes with a discount of somewhere between 15% and 25% off the cumulative single-issue rate, depending on the format booked and the negotiation. Our experience shows that brands which commit to a full-year presence in the Asian Journal of Ear, Nose and Throat build significantly stronger recall among ENT specialists than those running a single insertion, particularly for new product categories where familiarity needs to be established before a prescribing decision is made.

What Ad Formats Are Available in Asian Journal of Ear, Nose & Throat?

The range of ad formats available in the Asian Journal of Ear, Nose and Throat is broader than most advertisers assume when they first approach us. Beyond the standard display ad options, the journal accommodates several specialised formats which are particularly well-suited to pharmaceutical advertising and medical device advertising campaigns that need to communicate technical information effectively.

A full page ad is the most commonly booked format — and for good reason, since it gives a brand the entire visual field without competition from adjacent editorial content. A half page ad works well for reminder advertising or for brands that are already established in the ENT space and simply need to maintain visibility. The back cover ad is, in our experience, the single most valuable piece of real estate in any print medical journal, because it is the first thing a reader sees when the journal is lying face-down on a desk or in a waiting area; we have seen pharmaceutical clients generate measurable prescription lift from back cover ad campaigns in specialty journals, which is why this position tends to get booked months in advance. The inside front cover is similarly premium — it is the first interior page a reader encounters, which means it captures attention before reading fatigue sets in.

Beyond these standard positions, the Asian Journal of Ear, Nose and Throat also accommodates advertorial formats, which allow brands to present clinical data, product information, or disease awareness content in an editorial style; this format is particularly effective for medical device advertising where the mechanism of action or clinical evidence needs more space than a display ad can provide. Gatefold inserts, classified ad sections for smaller brands or institutional announcements, and loose insert formats are also available, each with its own specifications and pricing tier. For brands that want to reach doctors India-wide through a more immersive format, the advertorial remains one of the most underutilised and cost-effective advertising options in the ENT magazine space.

How Do I Book an Advertisement in Asian Journal of Ear, Nose & Throat?

The ad booking process for the Asian Journal of Ear, Nose and Throat is more straightforward than many brands expect, though there are a few nuances in the ad copy artwork submission and scheduling process that are worth understanding before you commit to a campaign. The journal operates on a quarterly publishing cycle, which means issue date scheduling needs to be planned well in advance — typically four to six weeks before the issue goes to press.

To book ad online or through a media agency India partner, the process generally begins with confirming the issue you want to target, the format and ad placement you require, and whether you need the premium positions (back cover ad, inside front cover) which are subject to availability. Once the booking is confirmed, ad copy artwork submission requirements kick in — the journal typically requires print-ready files in PDF or high-resolution TIFF format, with bleed sizes conforming to the publication's specifications; full page ad artwork usually requires a bleed of around 3mm on all sides, with the live area kept safely inside the trim. Colour mode should be CMYK rather than RGB, and resolution should be a minimum of 300 DPI to ensure print quality is maintained. These are standard specifications across most healthcare and medical journals in India, but it is always worth confirming the exact dimensions with the publisher or your media agency before artwork is finalised.

At SmartAds, we manage the entire ad booking process on behalf of our clients — from format selection and rate negotiation through to artwork coordination and issue confirmation — which eliminates the back-and-forth that can eat up a media planner's time. One pharmaceutical client we worked with, a mid-sized company launching an ENT-specific nasal spray, had been trying to navigate the booking process independently for nearly two months before approaching us; we had their first insertion confirmed within a week, with a multi-issue package that brought their per-insertion cost down by roughly 20% compared to what they had been quoted initially.

Why Should Pharma and Medical Brands Advertise in ENT Journals in India?

Frankly speaking, the case for pharmaceutical advertising and medical device advertising in specialty journals like the Asian Journal of Ear, Nose and Throat rests on a principle that gets overlooked in the rush toward digital: you cannot replicate the mindset of a reader who has actively chosen to sit down with a clinical journal. That level of voluntary, focused engagement is extraordinarily rare in any media environment, and it is particularly valuable when the product being advertised requires a considered prescribing or procurement decision.

The healthcare and medical journals segment in India has shown resilience that surprises many digital-first planners. According to data referenced in the FICCI-EY Media and Entertainment Report, print advertising in professional and trade publications — which includes healthcare and medical journals — has maintained relatively stable advertiser interest even as general consumer print has faced headwinds, precisely because the audience-to-advertiser relevance ratio is so high. For a pharmaceutical company promoting an ENT antibiotic, an antifungal ear drop, or a nasal corticosteroid, reaching 10,000 ENT specialists through a peer-reviewed journal is categorically more valuable than reaching 10 lakh general internet users through a programmatic display campaign; the prescribing physicians in the former group have direct, daily influence over the exact decisions the brand is trying to influence.

Medical journal advertising in India also carries a credibility dimension that is difficult to replicate in other channels. When a brand appears alongside peer-reviewed clinical content in a journal like the Asian Journal of Ear, Nose and Throat, the association with scientific rigour transfers — at least partially — to the advertiser. We have observed this effect most clearly with medical device advertising clients, where brand visibility in a specialty journal meaningfully accelerated the sales cycle compared to trade show presence alone. On top of that, the print advertising India market for medical journals is subject to CDSCO and MCI advertising guidelines, which means the competitive landscape is somewhat self-regulating — brands that invest in compliant, well-crafted journal advertising tend to stand out more clearly than they would in a less regulated environment.

What Is the Circulation and Readership of Asian Journal of Ear, Nose & Throat?

Circulation and readership are two numbers that often get conflated, and the distinction matters enormously when you are making a media buying decision. Circulation refers to the number of physical copies distributed per issue; readership accounts for the fact that a single copy of a medical journal — particularly one that circulates through hospital libraries, departmental reading rooms, and shared clinic spaces — is typically read by more than one person.

The Asian Journal of Ear, Nose and Throat, as a quarterly magazine published through the IJCPgroup and associated with the Association of Otolaryngologists of India, has a national circulation that reaches ENT specialists, otolaryngologists, and related medical practitioners across major metros including Delhi, Mumbai, and Bangalore, as well as Tier 2 and Tier 3 cities where specialist publications are often the primary source of continuing medical education content. While the precise audited circulation figures are best confirmed directly with the publisher or through a media agency partner, the journal's distribution through AOI membership channels, hospital subscriptions, and direct practitioner subscriptions gives it a readership profile that skews heavily toward active, practicing ENT specialists — which is a more valuable demographic for most advertisers than a general medical journal's broader but less targeted reach.

What our experience shows is that readership in specialty medical journals tends to be more durable than in consumer publications — a quarterly magazine issue is often kept for reference, passed between colleagues, and revisited multiple times over the weeks following publication, which means the effective frequency of a single ad insertion is higher than the raw circulation number suggests. For advertisers trying to reach doctors India-wide in the ENT space, this extended shelf life of each issue is a meaningful part of the value proposition; a back cover ad or inside front cover placement that gets seen three or four times by the same specialist over the course of a quarter is delivering frequency that would cost considerably more to replicate through digital channels.

How Does Asian Journal of Ear, Nose & Throat Compare to Other Medical Journals in India?

This is a question we get asked regularly, and the honest answer is that the comparison depends entirely on what the advertiser is trying to achieve. The Indian Journal of Otolaryngology and Head & Neck Surgery (IJOHNS) is perhaps the most direct competitor in the ENT journal space — it is also a peer-reviewed journal with a strong academic readership, and it carries advertising from pharmaceutical and medical device brands targeting the same otolaryngologist audience. The key differences between the two publications tend to be in their editorial positioning, distribution channels, and rate structures, which means a well-constructed media plan will often include both rather than treating them as mutually exclusive options.

The Asian Journal of Ear, Nose and Throat, through its IJCPgroup association, benefits from a publishing infrastructure which has built strong distribution relationships across hospital systems and practitioner networks over decades; this tends to give it broader penetration into the practicing clinician segment, as opposed to the more academic-institutional readership that some competing journals skew toward. For pharmaceutical advertising and medical device advertising clients whose primary objective is influencing prescribing behavior rather than academic reputation, this distinction is commercially significant. To be fair, IJOHNS carries considerable prestige in the academic ENT community, and for brands whose positioning depends on association with clinical research — implant manufacturers, for instance, or companies launching novel surgical devices — that academic credibility has its own value.

Beyond the ENT-specific titles, brands sometimes ask us whether they should be in broader healthcare and medical journals like those published by various national medical associations, which reach a larger but less targeted audience. Our position at SmartAds is that specialty journals like the Asian Journal of Ear, Nose and Throat deliver a superior cost-per-relevant-impression for ENT-focused brands, even if their absolute circulation numbers are smaller; a full page ad reaching 8,000 ENT specialists is worth more to an ENT pharmaceutical brand than the same format reaching 80,000 general practitioners of whom perhaps 5% have meaningful ENT prescribing volume.

What Are the Benefits of Print Advertising in Healthcare Medical Journals?

There is a tendency in media planning conversations to treat print advertising India as a legacy medium that needs defending — and we find that framing both inaccurate and unhelpful. Print advertising in healthcare and medical journals operates on entirely different logic from consumer newspaper or magazine advertising; the audience is self-selected, the reading context is professional and attentive, and the decision-making impact is measurable in ways that brand awareness campaigns in mass media rarely are.

One of the most consistent findings from our work in B2B medical advertising is that medical practitioners engage with journal advertising differently from how consumers engage with magazine ads. A display ad for a new ENT antibiotic, placed adjacent to a clinical review article on otitis media, is encountered in a context where the reader is already thinking about treatment options — which is as close to a purchase-intent moment as you can find in any media environment. This contextual alignment between editorial content and advertising message is something that targeted print media in specialty journals delivers almost uniquely; it is the reason why pharmaceutical advertising budgets in India continue to include medical journal placements even as overall media mixes shift toward digital.

The TAM AdEx data on pharmaceutical advertising consistently shows that medical journal and trade publication advertising maintains a disproportionate share of pharma media spend relative to its share of total media consumption, which reflects the industry's own assessment of where the return is highest. For medical device advertising specifically, the peer-reviewed journal environment provides a legitimacy context that is difficult to replicate; hospital administrators and procurement committees who are evaluating capital equipment purchases are influenced by the brands they see consistently present in the journals their clinical staff reads. We worked with one medical device client — a manufacturer of endoscopic ENT instruments based in Pune — whose brand visibility in specialty ENT journals was cited by hospital procurement teams as a factor in their vendor shortlisting process, which is a form of ROI that never shows up in click-through rates.

Which Brands Should Advertise in Asian Journal of Ear, Nose & Throat?

The most obvious category is pharmaceutical companies with ENT-specific products — antibiotics, antifungals, nasal corticosteroids, antihistamines, decongestants, and otic preparations all have a clear rationale for appearing in a journal whose entire readership consists of prescribing physicians in the relevant specialty. Pharmaceutical advertising in the Asian Journal of Ear, Nose and Throat is subject to CDSCO guidelines and the MCI (now NMC) code of ethics for pharmaceutical promotion, which means ad copy must be factually accurate, claims must be supported by clinical evidence, and promotional content must be clearly distinguishable from editorial matter — all of which are standard requirements that any compliant pharmaceutical advertiser will already be managing.

Medical device advertising is the second major category, encompassing hearing aid manufacturers, cochlear implant brands, endoscope and surgical instrument companies, audiometry equipment suppliers, and nasal drug delivery device makers. For these brands, the Asian Journal of Ear, Nose and Throat offers access to the exact clinical decision-makers — otolaryngologists, ENT surgeons, and audiologists — who specify, recommend, or directly purchase their products. An advertorial format works particularly well for medical device advertising in this journal, since it allows the brand to present clinical data or case study evidence in a format that the readership is already accustomed to engaging with.

Beyond pharma and devices, we have seen successful campaigns in the Asian Journal of Ear, Nose and Throat from medical education providers offering ENT-focused CME programs, hospital groups promoting their ENT departments to referring physicians, diagnostic service providers offering ENT-specific tests, and even medical insurance products targeted at healthcare professionals. The target audience of the journal — ENT specialists, otolaryngologists, and related medical practitioners — represents a premium audience with above-average income, professional influence, and purchasing power, which makes the journal relevant for a somewhat broader range of B2B medical advertising categories than the title alone might suggest.

Frequently Asked Questions on ENT Magazine Advertising India

Q: What is the circulation and readership of Asian Journal of Ear, Nose & Throat?

The Asian Journal of Ear, Nose and Throat is distributed nationally across India through a combination of Association of Otolaryngologists of India membership subscriptions, hospital library subscriptions, and direct practitioner subscriptions. While precise audited circulation figures should be confirmed with the publisher or through a media agency partner, the journal's distribution through AOI channels gives it strong penetration among practicing ENT specialists across Delhi, Mumbai, Bangalore, and major Tier 2 cities. Readership — which accounts for pass-along reading in hospital departments and clinic waiting areas — is typically a multiple of the raw circulation figure, and the quarterly publishing frequency means each issue has an extended shelf life compared to weekly or monthly publications.

Q: What are the advertising rates for Asian Journal of Ear, Nose & Throat magazine?

Advertising rates for the Asian Journal of Ear, Nose and Throat vary by format and ad placement. A full page ad is priced in the ballpark of ₹15,000 to ₹25,000 per insertion for standard inside page positions; a half page ad typically runs roughly ₹9,000 to ₹15,000. Premium positions command a significant premium — back cover ad rates work out to somewhere between ₹35,000 and ₹50,000, while inside front cover placement is typically priced between ₹28,000 and ₹40,000. Advertorial formats and special positions are priced separately. Annual packages covering all four quarterly issues generally attract a discount of 15% to 25% off the cumulative single-issue rate. For a confirmed rate card and current availability, SmartAds.in can provide up-to-date pricing and negotiate on your behalf.

Q: What ad formats are available in Asian Journal of Ear, Nose & Throat?

The journal accommodates a range of ad formats including full page ad, half page ad, back cover ad, inside front cover, double spread ad, advertorial, display ad, classified ad, and gatefold insert. Each format has its own specifications for artwork dimensions, bleed, and file format. The most commonly booked formats for pharmaceutical advertising are the full page ad and back cover ad; medical device advertising clients frequently use the advertorial format to present clinical evidence in an editorial style. Display ad options are available for smaller budget campaigns or institutional announcements.

Q: How can I book an advertisement in Asian Journal of Ear, Nose & Throat?

The ad booking process can be initiated directly with the IJCPgroup publishing team or through a media agency India partner like SmartAds.in, which handles the entire process from format selection and rate negotiation through to artwork coordination and issue confirmation. To book ad online or via agency, you will need to specify the issue date, format, and ad placement preference; premium positions like back cover ad and inside front cover are subject to availability and should be booked well in advance. Ad copy artwork submission is typically required four to six weeks before the issue publication date.

Q: How frequently is Asian Journal of Ear, Nose & Throat published?

The Asian Journal of Ear, Nose and Throat is a quarterly magazine, meaning it publishes four issues per year. This publishing frequency is typical for specialty ENT journals in India and reflects the pace at which significant new clinical content accumulates in a subspecialty field. For advertisers, the quarterly cadence means issue date scheduling needs to be planned ahead — brands targeting specific seasonal windows (allergy season for rhinology products, for instance) should confirm issue dates early to secure preferred ad placement.

Q: Who are the typical readers of Asian Journal of Ear, Nose & Throat?

The readership of the Asian Journal of Ear, Nose and Throat is concentrated among ENT specialists and otolaryngologists in private practice and hospital settings, with secondary readership among general practitioners who manage ENT cases, medical practitioners in ENT-adjacent specialties, audiologists, speech therapists, and hospital administrators involved in clinical procurement. The journal's association with the Association of Otolaryngologists of India ensures strong penetration among AOI members, who represent a significant proportion of practicing ENT specialists in the country. This makes the target audience unusually well-defined compared to general healthcare and medical journals.

Q: Can I advertise in Asian Journal of Ear, Nose & Throat for a full year?

Annual advertising packages covering all four quarterly issues are available and represent the most cost-effective way to maintain consistent brand visibility in the journal. A full-year commitment typically attracts a discount of somewhere between 15% and 25% off the cumulative single-issue rate, and it ensures that your ad placement is secured across all issues without the risk of premium positions being taken by competitors. For pharmaceutical advertising and medical device advertising brands that are building long-term prescriber relationships, annual packages are what we recommend at SmartAds — the frequency effect on brand recall is substantially stronger than a single insertion, and the per-issue cost works out considerably lower.

Q: Is advertising in Asian Journal of Ear, Nose & Throat cost-effective compared to other medical journals?

Relative to the precision of the audience being reached, advertising in the Asian Journal of Ear, Nose and Throat is among the more cost-effective advertising options available to ENT-focused brands in India. When you calculate the effective cost per ENT specialist reached — rather than cost per thousand across a broader, less targeted readership — the numbers compare very favourably to general healthcare and medical journals which have higher absolute circulation but far lower concentration of relevant readers. Low cost ENT journal advertising is a somewhat misleading framing, because the value is not in the absolute rate being low; it is in the cost-per-relevant-impression being exceptionally efficient for brands targeting otolaryngologists and related healthcare professionals.

Q: What is the deadline for submitting ad artwork for Asian Journal of Ear, Nose & Throat?

Ad copy artwork submission deadlines for the Asian Journal of Ear, Nose and Throat are typically set four to six weeks before the issue publication date, though this can vary by issue and should be confirmed at the time of booking. Artwork should be submitted as print-ready PDF or high-resolution TIFF files in CMYK colour mode at a minimum of 300 DPI, with bleed conforming to the publication's specified dimensions. Working through a media agency India partner like SmartAds.in means artwork coordination is managed on your behalf, which eliminates the risk of missing deadlines or submitting files that do not meet technical specifications.

Q: Are there discounts available for multiple insertions in Asian Journal of Ear, Nose & Throat?

Multi-insertion discounts are a standard feature of advertising rate negotiations with the Asian Journal of Ear, Nose and Throat, as they are with most healthcare and medical journals in India. Booking two consecutive issues typically attracts a discount in the range of 10% to 15%; a full annual package covering all four quarterly issues can bring the per-insertion cost down by 20% to 25% or more, depending on the format and position being booked. At SmartAds, we negotiate multi-insertion packages on behalf of our clients as a matter of course, since the discount structure almost always makes the annual commitment more financially rational than single-issue bookings — particularly for brands that are planning a sustained ENT marketing effort.

Q: Which pharmaceutical or medical brands typically advertise in Asian Journal of Ear, Nose & Throat?

The advertiser base in the Asian Journal of Ear, Nose and Throat is primarily drawn from pharmaceutical companies with ENT-specific product portfolios — including antibiotics, antifungals, nasal corticosteroids, antihistamines, and otic preparations — and medical device advertising clients including hearing aid manufacturers, cochlear implant brands, endoscope companies, and audiometry equipment suppliers. Medical education providers, hospital groups, and diagnostic service providers also advertise in the journal. The common thread is that all of these advertisers are trying to reach ENT specialists, otolaryngologists, and related healthcare professionals in a high-attention, clinically relevant context — which is precisely what the Asian Journal of Ear, Nose and Throat delivers.

Q: Does Asian Journal of Ear, Nose & Throat offer digital or online advertising in addition to print?

The IJCPgroup, which publishes the Asian Journal of Ear, Nose and Throat, has been expanding its digital presence across its portfolio of medical publications, and digital advertising options — including e-journal placements, email newsletter inclusions, and website display advertising — are increasingly available alongside traditional print formats. For advertisers looking to run integrated campaigns that combine print advertising India reach with digital touchpoints targeting the same ENT specialist audience, these digital media options represent a meaningful extension of the print campaign. We recommend discussing the full range of available media options with your media agency partner to understand what digital formats are currently available and how they can be coordinated with print ad placement for maximum impact.

Making the Most of ENT Journal Advertising: A Closing Perspective

The Asian Journal of Ear, Nose and Throat occupies a specific and genuinely valuable position in the Indian medical media landscape — one that a surprising number of pharmaceutical and medical device brands have not yet fully exploited. What we have seen, across years of managing B2B medical advertising campaigns at SmartAds, is that the brands which perform best in specialty journal environments are those that treat the medium seriously: they invest in quality creative, they commit to frequency rather than one-off insertions, and they choose their ad formats thoughtfully based on what they are trying to communicate rather than simply defaulting to whatever is cheapest.

The quarterly magazine format, the peer-reviewed journal context, the AOI association, and the concentrated ENT specialist readership all combine to make the Asian Journal of Ear, Nose and Throat one of the more defensible media investments available to brands in the ENT pharmaceutical and medical device space. To be honest, the advertising costs are modest enough that the question is rarely whether the journal is affordable — it almost always is — but whether the brand has a clear enough message and a well-designed creative to make the most of the platform. A back cover ad that is visually compelling and clinically relevant will generate brand visibility and prescriber recall that no amount of digital retargeting can replicate in this audience segment.

If you are evaluating the Asian Journal of Ear, Nose and Throat as part of a broader ENT marketing strategy, or if you are trying to build a media plan that reaches otolaryngologists, ENT specialists, and related healthcare professionals across India through a combination of print and digital channels, SmartAds.in can help you navigate the full range of options — from rate negotiation and format selection through to artwork coordination and campaign tracking. Our team works across 500+ cities and has direct experience placing campaigns in healthcare and medical journals across India; reach out to us at SmartAds.in for a customised media plan that matches your brand objectives, budget, and target audience.