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Non-traditional mediums of advertising are becoming more common as advertisers fight for the attention of consumers. In order to stand out among the thousands of advertisements that the average person is exposed to daily, advertisers are thinking outside of television, print, and radio advertisements.
Non-traditional marketing strategies rely on new and unorthodox marketing methods.
The goal of non-traditional advertising is to create striking advertising experiences that capture interest through their creativity and unpredictably. Much of non-traditional marketing involves putting ads in unusual places, or displaying ads in unusual ways, hoping to command the attention of unassuming viewers.
Consumers tend to view non-traditional ads as more organic, authentic, and relevant. Because they stand apart from the majority of advertising. Non-traditional ads also tend to be targeted, speaking directly to specific demographics on their own territory.
While non-traditional marketing is unexpected and eye-catching, it is also unpredictable. It can be difficult to know whether a campaign is working because it relies on methods that fall so far outside the tradition of marketing. Marketers may struggle to quantify and measure the success or failure of a campaign. Even worse, a confusing or poorly executed campaign can confuse consumers and create a negative image around a company.
Magazine advertising continues to be an effective form of communicating both brand and product-specific messages to targeted audiences.
Benefits : Magazine advertising's major benefit to businesses is its ability to display higher quality images than either direct mail or newspaper.
Geography : Even if you are a small business, you can advertise in the most widely read and distributed national magazines. National magazines often have regional versions of their magazines and/or sections.
Time Frame : Magazines are typically kept for a longer period of time than newspapers because of their higher printing quality. A reader of a magazine may keep an issue if it contains particularly interesting information.
Long Life : magazines have a longer “life” than newspapers.
Pass-on readership : people may pass magazines on to their circle which will increase exposure of your advert
Did you know that adverts placed on the right hand page are more expensive than the left hand page? Also you may have to pay a premium for adverts placed on the outside edge as oppose to in the center. This is because of the way readers’ eyes scan pages.
Newspaper advertising has been around longer than any other form of advertising we see today and is still the first kind of advertising that businesses think about doing. You can target your ads to the appropriate markets by requesting that your ads run in the section(s) that most closely relate to your target audience, be it sports, lifestyle or business.
Like all forms of advertising, your print ad costs will depend on a lot of things: the size of your ad(s), what publication(s) you use, what sections of the paper(s) you want your ads in, the frequency with which you run the ads, and whether you use color in your ads.
Here are a few more tips when it comes to newspaper ads :
Use the bottom section of your ad as a coupon to provide an added incentive for readers to visit your location. Be sure to put an end date on the coupon. And use the coupon to track the response rate of your ads you'll know how good your ads are by the number of people using the coupon.
Add your URL to every print ad to drive people to your website where you can tell and sell them more and provide a coupon to print out when they get there.
When it comes to proofing, check your phone number, your URL, any percentages off, brand names, and every other detail to be sure what the reader sees is what you intended. Get another pair of eyes to check for mistakes, too.
Radio broadcasts have been called the theater of the mind. The benefits of using radio for advertising are many, ranging from its effectiveness to its low cost.
Close Contact : Many people listen alone, such as when jogging or driving. Listeners develop strong relationships with their favorite stations, identifying with the music and bonding with on-air personalities.
Considerations : No matter whether you advertise with an all-sport or a classic rock format, stations know the audience demographics. Your advertising reaches the gender, age and economic status you target.
Significance : Because advertising on local radio broadcasts is not very expensive, it is more cost-effective than television commercials, print advertising and direct mail.
Function : Radio advertising works as an everywhere medium. Consumers don’t have to be in front of their television or at their computer. They don’t have to acquire a magazine or newspaper, locate their eyeglasses or even know how to read.
Potential : Radio stations offer a variety of promotional activities that support your advertising. The station becomes a partner in your success, allowing you to give away promotional items with your name and logo, be live on-air and even hold broadcasts from your place of business.
Benefits of radio advertising :
Reach a large amount of people.
Outdoor advertising services includes Railway Boards, Railway Panels, Mobile Sign Truck, Bus Panel, Advertising Kiosks, Traffic Booth advertising, Vinyl and Toll Naka advertising.
Outdoor Advertising targets the mass market. It assures the consumer of the brand choice. Outdoor Advertising increases the Visibility of a brand as it helps advertisers to achieve high Coverage, frequency and impact.
Billboard advertising is a traditional OOH advertising type. Hoarding advertising is the most popular of the outdoor advertising options. Traditional roadside billboards remain the predominant form of OOH advertising since last many years but in recent years there has been significant growth in digital OOH or digital billboards.
Transit advertising is placed on anything which moves such as buses advertising, rickshaw advertising, canter advertising, Mobile Van Advertising, tricycle advertising or cycle advertising. Transit advertising also includes fixed static and electronic advertising at train station, bus stations and on the platforms. Airport advertising helps businesses address an audience while traveling.
Outdoor Media or Out-of-home media is also called as Out-of-home advertising or OOH media. Out-of-home media is advertising that reaches the consumers while they are outside their homes. Out-of-home advertising is primarily focused on marketing to consumers when they are "on the go" in public places, in transit, waiting when they are in specific commercial locations.
Cycle advertising or tricycle advertising is a new type of mobile advertising in which a cycle tows a hoarding with an advertising message. This method is a cost-efficient, targeted, and environmentally friendly form of advertising.
Digital Advertising refers to the process of selling advertising space on digital mediums such as websites, blogs, social media platforms, digital magazines, and any other digital properties.
Today, digital advertising includes a range of advertising options :
Banner Ads : Banner ads are usually positioned at the top of a web page, on the side, or sometimes even below the fold. Publishers often display banner ads which relates to their on-page content.
Google Search Ads : Google provides a pay per click (PPC) search advertising service which displays ads when users search for a particular term.
Retargeting Ads : Retargeting lets digital advertisers target those people who have previously visited their website. This way, advertisers can place ads on other sites that can bring the visitor back to their own website.
Flash ads : Flash ads are similar to banner ads but they differ in design. These ads use flash design which contain some interactive elements which encourage the visitor to click that particular ad. Today, flash ads are not so common.
Mobile Ads : With so much content being consumed on mobile. Mobile ads can vary in type from full screen popovers to banner ads that blend seamlessly with the publishing site’s mobile design.
Video Ads : Popularity of Video Ads are Increasing day by day. Many publishers place these video ads in sidebars or at the bottom of the web page.
Cinema advertising refers to on-screen and off-screen branding that consumers see in theatres. Cinema provides a state of mind that exists in no other medium. The audience gets into the most receptive frame of mind owing to voluntary surrender to the environment.
Advantages of Cinema Advertising :
Cinema has a larger than life visual impact when compared to TV or Radio
Cinema as a captive medium offers an uncluttered environment
Cinema reaches out to young affluent audiences and is cost effective
It has the added advantage of delivering nation-wide reach as well as localized reach
Offers 360 degree exposure & innovative opportunities to brands, on-screen & off-screen
Low ad avoidance as cinema goers perceive the ads as part of the experience
Cinema forming a deep engagement of audiences with brand messages
Cinema's captive audience delivers advertising recall that is up to five times that of TV
In flight, the right audience has a lot of time while waiting or sitting in the aircraft. Therefore they are in open-mind for new advertising campaigns.
The opportunity to communicate directly with this captive audience, generate direct response, make them experience your product and highlight your special offer.
Airline Advertising generates highest brand recall and most effective impact of your advertising campaign.
Television advertising allows you to show and tell a wide audience about your business, product, or service. It allows you to actually demonstrate the benefits of ownership. You can show how your product or service works and how it’s packaged so prospective customers will know what to look for at the point of sale.
Television advertising advantages :
TV reaches a much larger audience than local newspapers and radio stations, and it does so during a short period of time.
It reaches viewers when they’re the most attentive.
It allows you to convey your message with sight, sound, and motion, which can give your business, product, or service instant credibility.
It gives you an opportunity to be creative and attach a personality to your business, which can be particularly effective for small businesses that rely on repeat customers.
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