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Airport advertising includes all types of out-of-home advertising services placed at airports to reach the targeted people. It includes everything inside digital displays on a terminal wall from static ads inside an airport shuttle bus to spectaculars on an entrance in short luxuries advertising that can help to reach millions of people out there. Travelers are often more willing to engage and spend while in “travel mode”. Airport advertising reaches a well-off audience of people targeted and has been proven effective at delivering branded messages. According to research, most travelers are aware of ads at airports, and they view a brand that advertises there as an honor. In airports, as in just about every type of outdoor advertising, the key to pricing is location. The most desirable advertising locations within the airport cost more.
Inside the airport:
There are many options to advertise inside the airport like digital banners, light boxes at the entrance, the waiting area, trolleys, static panels, video walls, lounge, etc. This will be beneficial because it’s customized to represent your company in a different manner. People inside the airport can always see the advertisement wherever they are sitting or standing. This will increase a company’s grade to another level. The benefits of airport advertising include a large premier Foot traffic area, 24/7 brand messaging, and Cost-effective.
Outside the airport:
Even here you have a lot of options to advertise outside the
airport like a backlit board, hoardings, etc. This will be beneficial because
it’s customized to represent your company in a different way. Airports have a wide area where people can see advertisements while driving or in the
parking area. Outside the airport, advertisements can reach the maximum level
of people compared to inside the airport. The benefits of airport advertising
include a large premier Foot traffic area, 24/7 brand messaging, and
Cost-effective.
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