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Below-the-line advertising is an advertising strategy where products are promoted in media other than mainstream radio, television, billboards, print, and film formats. And the ad below the line is also known as another Non-Traditional.
The main types of Non-Traditional advertising systems include direct mail campaigns, trade shows, catalogs, and targeted search engine marketing. Non-Traditional advertising methods tend to be less expensive and more focused versus above-the-line strategies. Non-Traditional advertising seeks to reach consumers directly, instead of casting a wide net to reach mass audiences. Rather than airing a national commercial during a hit network television show, a below-the-line campaign might instead focus on an in-store demonstration of a product, that consumers may wish to investigate in person. This allows for a more high-touch experience, where a salesperson can answer direct questions and better explain the products. Some examples of Auto Rickshaw travel throughout the day cover Residential Colonies, Schools & Colleges, Market areas, High Streets, etc. This signifies the reach and effectiveness of Auto Rickshaw advertising. No Parking Boards advertising acts as a welcome agent for any society and greets every resident and non-resident of the locality. Pamphlet distribution cost is 1/10th of the cost of Newspaper advertisement. When the advertisement is for local market pamphlet distribution, pamphlet advertising is a better option. Canter Advertising / Mobile Van advertising is done by fixing illuminated hoardings, banners,s or billboards on a van or truck which moves around the city and can be parked at targeted places. Over the last many years, Dabbawala becomes a household name for many offices or working professionals. Advertisers utilized dabbawala’s customer loyalty to create branding. Thus, advertising in dabbawala is one of the cost-effective modes.
Retail branding have two approaches which is used to increase customer traffic and customer reach in-store. Tricycle advertising creates a unique brand presence in target neighborhoods, in an eco-friendly manner. Tricycle Advertising is economically viable. Tricycle branding have almost endless potential for advertising, carrying, and delivering business potential anywhere they can roll. Advertising in residential societies is increasing form of advertising since the last few years. Advertisers can reach direct consumers and it can establish brand loyalty. Advertise in residential societies' primary purpose is that it helps advertisers to get a quick response from their end customers. Milk Bag branding is rapidly increasing among niche advertisers. Salon Advertising is Precisely Targeted & It helps the advertiser to have Complete Control. Traffic Barricade Advertisement or Police Traffic Barricade advertisement allows advertisers to communicate with drivers and pedestrians quickly and easily.
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