Radio Advertising

Radio advertising is a fantastic way to grow your business, increase your brand awareness, and generate sales. We help advertisers with the best rates and plans for their radio campaigns. We are also a registered agency for advertising in All India Radio. We can help you with advertising on both private FM radio stations as well as government stations. 

The Advertising options on Radio Stations:

FCT (Free Commercial Time): FCT is the primary form of advertising in which time slots are fixed for advertising. The time slots are classified as:

• Prime Time: The morning drive from 7 AM to 11 AM and the evening drive from 5 PM to 10 PM are considered prime time.
• Non-Prime Time: The afternoon time from 11 AM to 5 PM is considered a non-prime time.
• RODP: In RODP the whole day is divided into equal time slots in morning, afternoon, and evening drives.
• ROS: In ROS the advertising time is allocated where it seems to fit during the entire day.
• Alternative days: The ad can also be played on alternative days or even skipping two days in between or just on weekends.
• Multiple jingles: There can be more than one audio creative for advertising.

Popular and Premium: In the section above, we talked about jingles, RJ mentions, contests, sponsorship tags, etc which are popular advertising options. The radio advertising costs for these popular radio advertising options are based on frequency and time band hence even companies with smaller budgets can also aim for them. There are also premium radio advertising options like roadblock and studio shift that demand blocking a lot of resources and hence radio advertising costs for these options are quite high. Apart from this, radio advertising costs may also cover charges for content creation or on-ground activations, a few other services offered by the radio channels.

Radio Ads

Radio Advertising is the promotion of goods or services through radio broadcasts,either as commercials or programs. Radio advertising can be an effective way toreach a large audience and promote your business, product, or service. Radioadvertising is a powerful tool that helps businesses reach a large audiencewith a targeted message. With the various ad formats available, businesses cancreate campaigns that fit their budgets and goals. The advantages of radioadvertising, including its affordability, versatility, and ability to reach aspecific demographic, make it an attractive option for businesses of all sizes.Showing your ads at the same time every day and several times a week is thebest way to ensure that your target audience hears them repeatedly. The mostcommonly used radio commercials are spots, which are usually no longer than aminute, and infomercials, which are longer programs that usually last up to anhour.

Types of Radio Ads :

• Jingle advertising: Most popular mediaoption for FM Radio Advertising. Radio jingle is played which can be anywherebetween 10 seconds to 2 minutes. Advertising rates for jingles are the lowestrate among all other radio advertising media options.

• RJ Mention: When the RJ talks about yourbrand while conducting the show, it helps to promote your brand. The RJ spendsabout 30-45 sec talking about your brand.
• RJ Interview: The radio interview is aninteractive session that allows the advertisers to express facts and opinionson their brand so the listeners can form their own opinions.
• Sponsorship Tag: Sponsorship Tags involveattaching the brand names to a specific program or a song.

• Show Promo: A Show Promo is a form ofcommercial advertising used in broadcast media in radio, which promotes aproduct during the program airing on a radio station/network to the listeningaudience.

• Time Check: RJs talks about the brand whileconducting the show. The RJ spends about 30-45 sec talking about the brand. Andwhich attracts people to know about the product.

• Roadblock Day: This is one type of strategyfor Branding. These are between the Advertiser and Radio Stations. The advertiserbuys all the slots for the particular hour. and the brand can choose to playonly their ads in particular hours. Irrelevant Of time It might fall intoPrimetime or Non-Prime time, and advertisers pay a premium of regular FM radioadvertising rate. These FM advertising options allow brands to reach outin a non-cluttered environment on the Radio.
• Studio Shift: It is broadcast outside radiostations. RJ itself covers the whole story of place and business. And this is atype of branding for the business. RJ gives complete information about yourproduct and place. It is not only broadcast through a beautiful voice but it isconnected live through radio stations. It explains their experiences and givespositive reviews of your brand. For example, RJ invites you to your restaurant.He or She gives the whole information like address, location, contact number(ifthey are provided) every detail related to the restaurant they provide us. andshare an amazing experience apart from that. this also considers premiumbranding options to promote through radio. Radio Covers every city in India.and it is popularly known as Outdoor Broadcasting

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Advertising In Radio

FAQ

• Broad Reach: FM radio dominates overall audio consumption, reaching 40% of adults 18+. It surpasses ad-supported platforms like Spotify and Pandora.
• Unduplicated Reach: Radio reaches almost everyone, regardless of location.
• Cost-Effectiveness: Radio ads are affordable compared to TV or paid social media.
• Brand Trust: Radio builds trust and emotional connections with listeners.
  

• Radio ad costs vary based on factors like audience size, demographics, and market.
• On average, a 60-second radio ad can range from - Cost: ₹100 to ₹2,500 per 10 seconds
• Ideal for quick promotional messages or brand mentions
  

• Radio ad costs vary based on factors like audience size, demographics, and market
• On average, a 30-second radio ad can range from - Cost: ₹300 to ₹7,500 per 30 seconds
• Most common duration for radio ads
• Allows more detailed messaging
  

• Radio ad costs vary based on factors like audience size, demographics, and market.
• On average, a 60-second radio ad can range from - Cost: ₹600 to ₹15,000 per 60 seconds.
• Suitable for in-depth storytelling or product/service features
  

• Radio can help you reach a wider audience.
• Radio can help you target your best prospects.
• A sufficient message frequency can be generated by radio.
• Mobile consumers can be reached by radio.
• Radio can cut through the competition.
• Radio can leave an incredible impact.
• Radio can help you get the most out of your advertising budget.
  

• We share the ad spot timings on a daily basis through which one can track the number of spots played during the campaign.
• We share a Broadcast Certificate at the end of the campaign. The Broadcast Certificate is issued on the letterhead of the Broadcaster
• The Broadcast Certificate is an autogenerated / system-generated proof of the campaign which displays the exact number of spots aired at the precise time.
• We can arrange for the recording of a few spots at the advertiser`s request.
  

• If the campaign value is more than 1 lac, we provide Show Sponsorship Tags as a Value Ad Free of Cost
• If the campaign value is up to Rs 5 lac, we provide Show Sponsorship Tags, and RJ Mentions as a Value Ad Free of Cost
• If the campaign value is up to Rs 8 lac, we provide Show Sponsorship Tags, RJ Mentions, and Contest as a Value Ad Free of Cost
• If the campaign value is more than Rs 8 lac, we provide Show Sponsorship Tags, RJ Mentions, Contests & Interviews as a Value Ad Free of Cost
  

• The advertiser has the option to ask the Broadcaster to schedule the dropped spots on the next date or on any other date and time as per his / her requirements.

• The advertiser can choose a specific spot for placing the ad by paying a premium over and above the normal cost of advertising.
• The premium percentage ranges from 50 - 100 % depending on the station and market