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2 View All Media Details.
3 Create Customise Plan

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Radio Advertising

Radio is trustworthy, listeners develop a bond with these radio personalities, they are with them in the mornings on their commute to work, and in the evenings on their way home from a long day. They become that trusty companion and taking advantage of this through advertising can bring great results for a brand. As a business owner, you might be planning your new marketing strategy and looking for ways in which to increase your brand awareness and sales. Traditional methods of advertising have started to be overlooked due to common misconceptions. Fortunately, we are able to advise on why you should look at radio advertising to achieve your advertising goals.Radio advertising makes your business memorable:Due to the frequency of a radio ad playing a number of times throughout the day, week, or month, the ad becomes memorable to the listener, and results in your business being top of mind.Radio ads give your business a personality:Radio ads use one sense; the sense of hearing, which means the listeners have to use their imagination to create a picture of what they are hearing. The better your script is, the easier it becomes for the listener to see the story in their minds and see your brand's personality in that story.Results in action:Radio advertising continues to prove an excellent medium for reaching audiences through its high penetration levels and repetition, and because radio ads have a high call to action they generate excellent consumer recall.

Radio Ads

Radio advertising is the promotion of goods or services through radio broadcasts, either as commercials or programs. Radio advertising can be an effective way to reach a large audience and promote your business, product, or service. Radio advertising is a powerful tool that helps businesses reach a large audience with a targeted message. With the various ad formats available, businesses can create campaigns that fit their budgets and goals. The advantages of radio advertising, including its affordability, versatility, and ability to reach a specific demographic, make it an attractive option for businesses of all sizes. Showing your ads at the same time every day and several times a week is the best way to ensure that your target audience hears them repeatedly. The most commonly used radio commercials are spots, which are usually no longer than a minute, and infomercials, which are longer programs that usually last up to an hour.

Advertising In Radio

WHY ADVERTISE WITH US?

We have been offering 360° service media PAN India since 2015.So far thousands of organizations have realized the benefits of engaging with us through advertising and to promote their product and to expand and get more boosting for their business. We have developed to be one of the largest Private Limited Advertising Agencies in based in Mumbai.

We execute through our words:

As an advertising agency, in the obtainable market, we value our name, brand, and title. We do not make false commitments or exaggerate our numbers or figures in order to gain popularity or “market share." Our reputation means everything for us.

You have a variety of options:

From a simple, one-time advertisements to effective promotional plans and worldwide campaigns that advertises locally, nationally or specifically at such a target market, our variety of advertising services may meet all the requirements.

Without final approval, nothing is executed:

Our team works with you through the proofing process until you are self-satisfied that the ad is ready for execution.

We have our own creative and operational teams:

Our operations and design teams are led by experienced professionals who understand our working process and our advertiser’s requirements. These teams serve us throughout the country and are based in our Mumbai head office (Borivali). They are available during standard business hours and are also supported by a variety of new Innovative ideas and excellent work processes.

FAQ

1.What exactly is a SmartAds.IN?
We have been offering 360° service media PAN India since 2015.So far thousands of organizations have realized the benefits of engaging with us through advertising and to promote their product and to expand and get more boosting for their business. We have developed to be one of the largest Private Limited Advertising Agencies in based in Mumbai.

2.Is radio the right medium for me?
If you do business with people who listen to the radio, radio is an alternative to think about... and 96% of us listen to radio at least once a week.

-Radio can help you reach a wider audience.
-Radio can help you target your best prospects.
-A sufficient message frequency can be generated by radio.
-Mobile consumers can be reached by radio.
-Radio can cut through the competition.
-Radio can leave an incredible impact.
-Radio can help you get the most out of your advertising budget.

If radio was invented today, it would be the rage in marketing. Why? Because we live in a fast-paced society, and unlike newspapers or television, radio is with us everywhere... in the car, at work, and throughout the house. Radio's mobility, intrusiveness, and ability to target make it a cost-effective marketing platform for almost any type of business.

3.How do I ensure that my ad is being played as desired?
-We share the ad spot timings on a daily basis through which one can track the number of spots played during the campaign.
-We share a Broadcast Certificate at the end of the campaign. The Broadcast Certificate is issued on the letter head of the Broadcaster
-The Broadcast Certificate is an autogenerated / system generated proof of the campaign which displays the exact number of spots aired with the precise time.
-We can arrange for the recording of few spots at advertisers request.

4.What is a prime time band in radio advertising?
The Morning hours(7AM to 11AM) and the Evening hours(5PM to 10PM) is the prime time band in Radio Advertising

5.What is a non prime time band in radio advertising?
The afternoon time band, i.e. from 12PM to 5PM is the non prime time band in Radio Advertising.

6.What Value Ads Can I get to amplify my campaign?
-If the campaign value is more than 1 lac, we provide Show Sponsorship Tags as a Value Ad Free of Cost
-If the campaign value is upto Rs 5 lac, we provide Show Sponsorship Tags, RJ Mentions as a Value Ad Free of Cost
-If the campaign value is upto Rs 8 lac, we provide Show Sponsorship Tags, RJ Mentions, Contest as a Value Ad Free of Cost
-If the campaign vale is more than Rs 8 lac, we provide Show Sponsorship Tags, RJ Mentions, Contest & Interview as a Value Ad Free of Cost

7.What is a show sponsorship tag?
A show sponsorship tag is the Tag line of the advertising brand which is aired before the show resumes.
Example - This show is brought to you by Carl Zeiss Drive Safe Lenses...….

8.What is an RJ Mention ?
The RJ spends about 30-45 sec talking about your brand while conducting the show which helps in the brand's promotion.

9.What is a Contest ?
An advertising brand can sponsor games / quizzes on Radio and give away branded gratifications to the winners of the contest

10.What is an Interview ?
The advertising brand have the option of recording and airing the exclusive interview which helps to promote the brand massively.

11.How can an advertiser record the Interview?
The advertiser can either visit the Radio Station for the recordings. Alternatively, the RJ can visit the advertiser and record the interview.

12.What happens in case the ad is not played or is dropped due to inventory crunch?
In case the ad gets dropped,
-The advertiser has an option to ask the Broadcaster to schedule the dropped spots on the next date or on any other date and time as per his / her requirements.

13.What if an advertiser wants to place the ad at a specific position during the ad break?
-The advertiser can choose a specific spot for placing the ad by paying a premium over and above the normal cost of advertising.
-The premium percentage ranges from 50 - 100 % depending on the station and market

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