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This is considered one of the most popular radio stations in India. It is privately owned. It broadcasts at 92.7 MHz (92.7 FM). The slogan of Big FM is “Dhoon Badal Ke Toh Dekho". It provides the latest trading news about Bollywood & Nation News. They have Fabulous RJs. They make more entertainment for listeners in his/her show. The Area covers and broadcasts 58 stations, reaches out to 1200+ towns and 50,000+ villages, and over 45crores Indians across the country. It airs from 6 am to 12 am in non-metro cities while in metros (Delhi, Mumbai, Bangalore, Chennai, Kolkata, Visakhapatnam, Madurai, Kochi, Trivandrum, Vijayawada, and Hyderabad). A listener enjoys this FM 24 Hours
Big FM advertisiment is designed to cut through the clutter of traditional advertising. Big FM advertising mediums of advertising are becoming more common as advertisers fight for the attention of consumers. In order to stand out among the thousands of advertisements that the average person is exposed to daily, advertisers are thinking outside of television, print, and radio advertisements. Big FM marketing strategies rely on new and unorthodox marketing methods. The goal of Big FM advertising is to create striking advertising experiences that capture interest through their creativity and unpredictably. Much of Big FM marketing involves putting ads in unusual places, or displaying ads in unusual ways, hoping to command the attention of unassuming viewers. Consumers tend to Big FM ads as more organic, authentic, and relevant. Because they stand apart from the majority of advertising. Big FM ads also tend to be targeted, speaking directly to specific demographics on their own territory. This type of advertising tends to be cheaper as well. Big FM advertising can deliver huge returns on investment. While Big FM media is unexpected and eye-catching, it is also unpredictable. It can be difficult to know whether a campaign is working because it relies on methods that fall so far outside the tradition of marketing. Marketers may struggle to quantify and measure the success or failure of a campaign. Even worse, a confusing or poorly executed campaign can confuse consumers and create a negative image around a company. Big FM marketing is more flexible, uncertain, and subjective, Focuses on execution above planning, More credible and efficient, Creates “Buzz”, Tends to be cheaper and relies on free advertising as much as possible, Non-discriminatory, all-inclusive.
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