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Radio City FM was launched in the year 2001. It plays Hindi, English, and regional songs. The market share of radio listeners is approximately 22 million across India. This has many talented and Fabulous RJs programmed to entertain the radio listeners. Radio city Covers about 30 Cities which had Quality Listeners. It entertains the Bollywood news, Bollywood songs (Old & New), and many more. And it enhances the flavors of air and you’re Brand through the various Great Voices.
Radio City advertisiment is designed to cut through the clutter of traditional advertising. Radio City advertising mediums of advertising are becoming more common as advertisers fight for the attention of consumers. In order to stand out among the thousands of advertisements that the average person is exposed to daily, advertisers are thinking outside of television, print, and radio advertisements. Radio City marketing strategies rely on new and unorthodox marketing methods. The goal of Radio City advertising is to create striking advertising experiences that capture interest through their creativity and unpredictably. Much of Radio City marketing involves putting ads in unusual places, or displaying ads in unusual ways, hoping to command the attention of unassuming viewers. Consumers tend to Radio City ads as more organic, authentic, and relevant. Because they stand apart from the majority of advertising. Radio City ads also tend to be targeted, speaking directly to specific demographics on their own territory. This type of advertising tends to be cheaper as well. Radio City advertising can deliver huge returns on investment. While Radio City media is unexpected and eye-catching, it is also unpredictable. It can be difficult to know whether a campaign is working because it relies on methods that fall so far outside the tradition of marketing. Marketers may struggle to quantify and measure the success or failure of a campaign. Even worse, a confusing or poorly executed campaign can confuse consumers and create a negative image around a company. Radio City marketing is more flexible, uncertain, and subjective, Focuses on execution above planning, More credible and efficient, Creates “Buzz”, Tends to be cheaper and relies on free advertising as much as possible, Non-discriminatory, all-inclusive.
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