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Vividh Bharati has been one of the top sources of entertainment for a large number of Indians for more than 50 years. They are known to cover about 97% of the Indian population, according to reports. This channel celebrated with great fervor its Golden Anniversary in October 2007. Advertising on Vividh Bharati is a great idea as it reaches a large majority of the population, they have a notable presence in both metropolitan and towns and villages, and a wide variety of programs that appeal to different age groups, thus making it possible for you to target your focus groups with ease, they are a known name and associating your brand with this network will only increase its brand value.
Vividh Bharati advertisiment is designed to cut through the clutter of traditional advertising. Vividh Bharati advertising mediums of advertising are becoming more common as advertisers fight for the attention of consumers. In order to stand out among the thousands of advertisements that the average person is exposed to daily, advertisers are thinking outside of television, print, and radio advertisements. Vividh Bharati marketing strategies rely on new and unorthodox marketing methods. The goal of Vividh Bharati advertising is to create striking advertising experiences that capture interest through their creativity and unpredictably. Much of Vividh Bharati marketing involves putting ads in unusual places, or displaying ads in unusual ways, hoping to command the attention of unassuming viewers. Consumers tend to Vividh Bharati ads as more organic, authentic, and relevant. Because they stand apart from the majority of advertising. Vividh Bharati ads also tend to be targeted, speaking directly to specific demographics on their own territory. This type of advertising tends to be cheaper as well. Vividh Bharati advertising can deliver huge returns on investment. While Vividh Bharati media is unexpected and eye-catching, it is also unpredictable. It can be difficult to know whether a campaign is working because it relies on methods that fall so far outside the tradition of marketing. Marketers may struggle to quantify and measure the success or failure of a campaign. Even worse, a confusing or poorly executed campaign can confuse consumers and create a negative image around a company. Vividh Bharati marketing is more flexible, uncertain, and subjective, Focuses on execution above planning, More credible and efficient, Creates “Buzz”, Tends to be cheaper and relies on free advertising as much as possible, Non-discriminatory, all-inclusive.
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