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Radio Choklate 104 FM is a part of the Sambad Group. Radio Choklate provides service in Odisha, predominantly in the regional Odia language along with Hindi and English. It airs Odia and Hindi music and covers local news, popular trends, and stories that cater to human interest. Radio Choklate has a great reach in Odisha. Its reach can help any brand communicate to the mass, helping the brand expand its awareness among the public. Radio Choklate helps in targeting three very important cities of Odisha-Bhubaneswar, Cuttack, and Rourkela giving mass exposure to the brand over a wide area. Advertising rates on Radio Choklate are relatively low compared to various other radio stations. Thus conducting ad campaigns through this platform does not require huge expenditure. Since Radio Choklate has a program airing in English, Hindi as well as the regional language Odia, it is a great platform to connect to both the native and as well non-native population of the region.
Radio Choklate advertisiment is designed to cut through the clutter of traditional advertising. Radio Choklate advertising mediums of advertising are becoming more common as advertisers fight for the attention of consumers. In order to stand out among the thousands of advertisements that the average person is exposed to daily, advertisers are thinking outside of television, print, and radio advertisements. Radio Choklate marketing strategies rely on new and unorthodox marketing methods. The goal of Radio Choklate advertising is to create striking advertising experiences that capture interest through their creativity and unpredictably. Much of Radio Choklate marketing involves putting ads in unusual places, or displaying ads in unusual ways, hoping to command the attention of unassuming viewers. Consumers tend to Radio Choklate ads as more organic, authentic, and relevant. Because they stand apart from the majority of advertising. Radio Choklate ads also tend to be targeted, speaking directly to specific demographics on their own territory. This type of advertising tends to be cheaper as well. Radio Choklate advertising can deliver huge returns on investment. While Radio Choklate media is unexpected and eye-catching, it is also unpredictable. It can be difficult to know whether a campaign is working because it relies on methods that fall so far outside the tradition of marketing. Marketers may struggle to quantify and measure the success or failure of a campaign. Even worse, a confusing or poorly executed campaign can confuse consumers and create a negative image around a company. Radio Choklate marketing is more flexible, uncertain, and subjective, Focuses on execution above planning, More credible and efficient, Creates “Buzz”, Tends to be cheaper and relies on free advertising as much as possible, Non-discriminatory, all-inclusive.
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