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Club FM 94.3 has a good name in Kerala and various big brands advertise in Kerala through Club FM, thus advertising through this platform can even add to the brand’s image. Club FM is extremely flexible in terms of time slots available for advertising, husbands can freely choose the time and frequency of repletion of their advertisement according to their target segment and budget constraints. ClubFM is popular for its RJs who are also some of the most trusted influencers in the city. Advertising on Club FM would help brands leverage this to build trust among their audience.
Club FM advertisiment is designed to cut through the clutter of traditional advertising. Club FM advertising mediums of advertising are becoming more common as advertisers fight for the attention of consumers. In order to stand out among the thousands of advertisements that the average person is exposed to daily, advertisers are thinking outside of television, print, and radio advertisements. Club FM marketing strategies rely on new and unorthodox marketing methods. The goal of Club FM advertising is to create striking advertising experiences that capture interest through their creativity and unpredictably. Much of Club FM marketing involves putting ads in unusual places, or displaying ads in unusual ways, hoping to command the attention of unassuming viewers. Consumers tend to Club FM ads as more organic, authentic, and relevant. Because they stand apart from the majority of advertising. Club FM ads also tend to be targeted, speaking directly to specific demographics on their own territory. This type of advertising tends to be cheaper as well. Club FM advertising can deliver huge returns on investment. While Club FM media is unexpected and eye-catching, it is also unpredictable. It can be difficult to know whether a campaign is working because it relies on methods that fall so far outside the tradition of marketing. Marketers may struggle to quantify and measure the success or failure of a campaign. Even worse, a confusing or poorly executed campaign can confuse consumers and create a negative image around a company. Club FM marketing is more flexible, uncertain, and subjective, Focuses on execution above planning, More credible and efficient, Creates “Buzz”, Tends to be cheaper and relies on free advertising as much as possible, Non-discriminatory, all-inclusive.
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