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Radio Khushi through its highly interactive media has today built great connectivity with the community around. Now the listener base and the local people along with some local organizations like the Municipal Corporation of Missouri, Hotel Association of Mussoorie, social service clubs like Inner Wheel/Rotary Club of Mussoorie/Lions ClubInternational as well, other local schools are initiating activities to get associated with it to work towards the betterment of the local society as a whole. It operates on frequency-90.4 FM. Radio Khushi is an excellent platform for advertising in Mussoorie. Radio Khushi is extremely youth-oriented with its programs and the music that it plays. Thus, advertising on this platform can be extremely advantageous for any brand aiming to target the younger demographic in these areas. People in Mussoorie have a higher disposable income than other areas in the state thus any brand that wishes to target such an audience can be benefitted by advertising on Radio Khushi.
Radio Khushi advertisiment is designed to cut through the clutter of traditional advertising. Radio Khushi advertising mediums of advertising are becoming more common as advertisers fight for the attention of consumers. In order to stand out among the thousands of advertisements that the average person is exposed to daily, advertisers are thinking outside of television, print, and radio advertisements. Radio Khushi marketing strategies rely on new and unorthodox marketing methods. The goal of Radio Khushi advertising is to create striking advertising experiences that capture interest through their creativity and unpredictably. Much of Radio Khushi marketing involves putting ads in unusual places, or displaying ads in unusual ways, hoping to command the attention of unassuming viewers. Consumers tend to Radio Khushi ads as more organic, authentic, and relevant. Because they stand apart from the majority of advertising. Radio Khushi ads also tend to be targeted, speaking directly to specific demographics on their own territory. This type of advertising tends to be cheaper as well. Radio Khushi advertising can deliver huge returns on investment. While Radio Khushi media is unexpected and eye-catching, it is also unpredictable. It can be difficult to know whether a campaign is working because it relies on methods that fall so far outside the tradition of marketing. Marketers may struggle to quantify and measure the success or failure of a campaign. Even worse, a confusing or poorly executed campaign can confuse consumers and create a negative image around a company. Radio Khushi marketing is more flexible, uncertain, and subjective, Focuses on execution above planning, More credible and efficient, Creates “Buzz”, Tends to be cheaper and relies on free advertising as much as possible, Non-discriminatory, all-inclusive.
