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It was started on 15 August 2001 by the then Minister of Information & Broadcasting. AIR FM Gold is an FM radio channel in Mumbai, Delhi, Kolkata, and Chennai. In Mumbai, it features Hindi songs, and English songs along with hourly news in English and Hindi. It operates on 100.1 in Mumbai and on 100.1 Megahertz in Delhi. It is a composite blend of information and entertainment with one-third of its contents devoted to news and current affairs. These include Samachar Prabhat, DopaharSamachar in Hindi and Breakfast News in English in the morning and Samachar Sandhya in Hindi in the evening, and News at 9 p.m. . The channel has also some specialized programs like Market Mantra (BusinessMagazine) and Sports Scan(Sports related program). Other news-based programs mounted on FM Gold include Vaad Samvaad and Countrywide based on interviews with prominent personalities. It also broadcasts news every hour. Hourly news headlines are broadcast on FM Gold in Hindi & Englishalternately, these are 5 min long.
AIR FM Gold advertising in is designed to cut through the clutter of traditional advertising. As advertisers fight for the attention of consumers, AIR FM Gold advertising in is becoming more common. To stand out among the thousands of advertisements that the average person is exposed to daily, advertisers are thinking outside of the box and exploring new and unorthodox marketing methods. AIR FM Gold marketing strategies rely on creativity and unpredictability to create striking advertising experiences that capture interest. This involves putting ads in unusual places or displaying them in unique ways with the hope of commanding the attention of unassuming viewers. Consumers tend to perceive AIR FM Gold ads as more organic, authentic, and relevant because they stand apart from the majority of advertising. AIR FM Gold ads in are also targeted, speaking directly to specific demographics on their own territory. This type of advertising tends to be cheaper, delivering huge returns on investment. However, AIR FM Gold media is also unpredictable and can be difficult to measure the success or failure of a campaign. A poorly executed campaign can confuse consumers and create a negative image around a company. AIR FM Gold marketing in is more flexible, uncertain, and subjective, focusing on execution above planning. It is also more credible and efficient, creating “buzz” and relying on free advertising as much as possible. It is non-discriminatory and all-inclusive.
Radio Advertising
offers various benefits that make it a must-listen for music lovers across
India. A well-executed radio advertisement campaign can increase awareness and
convey your brand personality like no other medium. It can build customer
loyalty and promote your products and services at a lower cost than other forms
of advertising. So, here are seven compelling reasons radio advertising remains
relevant today.
• Radio advertising
makes your business memorable:
Due to the frequency of
a radio ad playing many times throughout the day, week, or month, the ad
becomes memorable to the listener, and results in your business being top of
mind.
• Radio ads give your
business a personality:
Radio ads use one
sense; the sense of hearing, which means the listeners have to use their
imagination to create a picture of what they are hearing. The better your
script is, the easier it becomes for the listener to see the story in their
minds and see your brand's personality in that story.
• Results in action:
Radio advertising
continues to prove an excellent medium for reaching audiences through its high
penetration levels and repetition, and because radio ads have a high call to
action, they generate excellent consumer recall. Placing creative ads gives
advertisers comprehensive and efficient coverage nationwide to deliver a highly cost-effective response.
• Reach
Radio advertising is not just about reaching
more people; it’s about reaching the right people. Most local radio stations
have loyal listeners who tune in regularly. This means that ads placed on these
stations can connect with a dedicated and engaged audience. The station reaches
most of the population in multiple environments, home, office, car, and in
everyday situations like shopping.
• Cost efficient
The station offers reach, frequency, impact,
and economical advertising solutions for advertisers in media value and
production solutions.
