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It was started on 15 August 2001 by the then Minister of Information & Broadcasting. AIR FM Gold is an FM radio channel in Mumbai, Delhi, Kolkata, and Chennai. In Mumbai, it features Hindi songs, and English songs along with hourly news in English and Hindi. It operates on 100.1 in Mumbai and on 100.1 Megahertz in Delhi. It is a composite blend of information and entertainment with one-third of its contents devoted to news and current affairs. These include Samachar Prabhat, DopaharSamachar in Hindi and Breakfast News in English in the morning and Samachar Sandhya in Hindi in the evening, and News at 9 p.m. . The channel has also some specialized programs like Market Mantra (BusinessMagazine) and Sports Scan(Sports related program). Other news-based programs mounted on FM Gold include Vaad Samvaad and Countrywide based on interviews with prominent personalities. It also broadcasts news every hour. Hourly news headlines are broadcast on FM Gold in Hindi & Englishalternately, these are 5 min long.
AIR FM Gold advertisiment is designed to cut through the clutter of traditional advertising. AIR FM Gold advertising mediums of advertising are becoming more common as advertisers fight for the attention of consumers. In order to stand out among the thousands of advertisements that the average person is exposed to daily, advertisers are thinking outside of television, print, and radio advertisements. AIR FM Gold marketing strategies rely on new and unorthodox marketing methods. The goal of AIR FM Gold advertising is to create striking advertising experiences that capture interest through their creativity and unpredictably. Much of AIR FM Gold marketing involves putting ads in unusual places, or displaying ads in unusual ways, hoping to command the attention of unassuming viewers. Consumers tend to AIR FM Gold ads as more organic, authentic, and relevant. Because they stand apart from the majority of advertising. AIR FM Gold ads also tend to be targeted, speaking directly to specific demographics on their own territory. This type of advertising tends to be cheaper as well. AIR FM Gold advertising can deliver huge returns on investment. While AIR FM Gold media is unexpected and eye-catching, it is also unpredictable. It can be difficult to know whether a campaign is working because it relies on methods that fall so far outside the tradition of marketing. Marketers may struggle to quantify and measure the success or failure of a campaign. Even worse, a confusing or poorly executed campaign can confuse consumers and create a negative image around a company. AIR FM Gold marketing is more flexible, uncertain, and subjective, Focuses on execution above planning, More credible and efficient, Creates “Buzz”, Tends to be cheaper and relies on free advertising as much as possible, Non-discriminatory, all-inclusive.
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