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Radio dhamaal is the commercial FM arm of the media conglomerate the BAG Network. Radio Dhamaal believes that life is a celebration and must be lived to the fullest, and in all its happiness...and that is why the tagline of Har Khushi Hai Jahan. Radio dhamaal is available at the frequency of 106.4 and is present in 7 states Haryana, Punjab, Himachal Pradesh, Madhya Pradesh, Bihar, Jharkhand, and Maharashtra, in the cities of Karnal, Hissar, Patiala, Shimla, Jabalpur, Ranchi, Muzaffarpur, Ahmednagar, Dhule, and Jalgaon. Shows like YYPS, Morning Alarm, Midday Masti, Love ka Fever Check, and Ladies First are aired on Dhamal 24 keeping the regional flavor of every individual place alive for the listeners. Radio Dhamal is the choice of entertainment for daily commuters while they travel to their work. Advertising on Radio Dhamal during the morning and evening, advertisers can target working professionals, students, etc.
Radio Dhamaal advertisiment is designed to cut through the clutter of traditional advertising. Radio Dhamaal advertising mediums of advertising are becoming more common as advertisers fight for the attention of consumers. In order to stand out among the thousands of advertisements that the average person is exposed to daily, advertisers are thinking outside of television, print, and radio advertisements. Radio Dhamaal marketing strategies rely on new and unorthodox marketing methods. The goal of Radio Dhamaal advertising is to create striking advertising experiences that capture interest through their creativity and unpredictably. Much of Radio Dhamaal marketing involves putting ads in unusual places, or displaying ads in unusual ways, hoping to command the attention of unassuming viewers. Consumers tend to Radio Dhamaal ads as more organic, authentic, and relevant. Because they stand apart from the majority of advertising. Radio Dhamaal ads also tend to be targeted, speaking directly to specific demographics on their own territory. This type of advertising tends to be cheaper as well. Radio Dhamaal advertising can deliver huge returns on investment. While Radio Dhamaal media is unexpected and eye-catching, it is also unpredictable. It can be difficult to know whether a campaign is working because it relies on methods that fall so far outside the tradition of marketing. Marketers may struggle to quantify and measure the success or failure of a campaign. Even worse, a confusing or poorly executed campaign can confuse consumers and create a negative image around a company. Radio Dhamaal marketing is more flexible, uncertain, and subjective, Focuses on execution above planning, More credible and efficient, Creates “Buzz”, Tends to be cheaper and relies on free advertising as much as possible, Non-discriminatory, all-inclusive.