Airline Advertising

Airline Branding or Airline Advertising is a type of OOH advertising that uses non-traditional media to reach audiences in places where they spend more time, such as during flights. This includes static, digital, and experiential ads shown to passengers, targeting high-net-worth individuals (HNIs). Airline ads provide better consumer engagement and relevant communication than traditional OOH advertising. In India, airline media advertising has significantly advanced product and service promotion. SmartAds, a leading agency in this field, offers innovative ambient media advertising services in locations like airlines, airports, gyms, shopping malls, and theaters, ensuring effective brand visibility and engagement.

Comparatively Airline advertising has a huge scope for a company to promote its brand on a level and it will last up to a selected time band. As it’s a bit high in cost but at the same time, it has the highest power of creativity to show a company’s product. In-flight advertising is one of the best ways to advertise the brand. It creates a rare and optimal opportunity for a business to communicate & engage with its targeted customers.

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Airline Ads

Airline advertising can take place in various strategic locations and formats to reach passengers effectively. Airline Advertisements include Cabin Bulkhead, Overhead Luggage Bins, Skyline Pannel, Seat Back Ad, Head Reset Cover, In-Flight Free Product Sampling, Boarding Card (Boarding Pass), In-Flight Water & Beverage Cups, In-Flight Announcement and Luggage Trolley Advertisement etc. Types of Airlines Advertising are as follows:

• E-Ticket - Once the ticket is booked, the passenger receives a confirmation email where your advertisement is displayed prominently on the body of the email. The confirmation email also contains the e-ticket as a PDF attachment with the prominently displayed advertisement banner. Once the booking is completed, whether from the airline website, travel agent, or online portal, 100% of all passengers will receive a confirmation email from SpiceJet with your advertisement. The branded banner is clickable re-directing passengers to your company’s website.
• E-Boarding Pass- Depending on the check-in platform used (mobile/desktop browser or app), your advertisement will appear as shown in the images on the right. In addition, an email is also sent to the passenger containing the e-boarding pass in a PDF attachment with the advertisement banner displayed prominently. The branded banner is clickable re-directing passengers to your company’s website.
• Aircraft Wrap - There is nothing better than a FLYING BILLBOARD…An aircraft with your brand across the fuselage is the most eye-catching platform. People will remember and talk about it. No other form of advertising comes close to capturing the attention of your audience. It’s the most unique and innovative concept for launching / re-positioning a brand. It is the first message passengers see when approaching the aircraft, thereby creating a bold visual impact for all passengers and airport personnel.
• Step Ladder - The majority of the flights do not use aerobridges. Step ladders are used for the passengers to enter and exit the aircraft. The risers on the step, the canopy on the top as well as the sides can be branded. Visible twice during the journey.
• Overhead Bins- Overhead bins offer a strategic location for advertising messages or graphics within the cabin. Passengers frequently interact with these bins when stowing and retrieving their carry-on luggage, making them an ideal space for brand exposure. By placing branding or promotional material here, advertisers can capture the attention of passengers throughout the flight.
• Cabin Bulkheads - Bulkhead walls, which partition different sections of the aircraft cabin, present a valuable advertising space. By placing branding or promotional material on these walls, advertisers ensure high visibility within the cabin. Passengers are exposed to these messages as they board and move within the aircraft, making bulkhead walls a prominent location for brand communication.
• Skyline Panels Ads - Skyline panels, positioned above passengers' heads, provide an unobtrusive yet visible platform for brand messaging. Advertisers can use these panels to display advertising content that passengers may notice during their time in the cabin. Skyline panels allow brands to maintain a presence in the cabin without interfering with the passenger experience.
• Seatback Devices - Seatback devices, such as screens or tablets installed on the back of passenger seats, offer a direct and engaging advertising opportunity. Advertisers can display content like promotional videos, in-flight entertainment options, or sponsored messaging, effectively capturing passengers' attention during their flight. This medium provides a captive audience and a chance to deliver targeted advertising content in a manner that enhances the overall in-flight experience.
• Headrest Covers Ads - Headrest covers, which are often customizable, can feature branding or promotional messages. Positioned at eye level when passengers are seated, headrest covers offer high visibility within the cabin. This advertising space allows brands to engage passengers directly during their flight, making it an effective means of conveying their message and enhancing brand awareness.
• Inflight Announcement- Announcements would be done manually by flight attendants over the aircraft PA system across all domestic flights. A fantastic way to capture the attention of passengers while they are bored/captive in their seats. Announcements can amplify the effect of the campaign and can be combined with inflight branding for a holistic campaign.

• Meal Tray Graphics- International flights often serve meals on tray tables with custom graphics. Advertisers can utilize this space to convey branding or messaging to passengers during meal service. These graphics not only enhance the dining experience but also serve as a unique advertising platform, ensuring exposure to a captive audience during a critical moment in the flight.
• Meal Tray Cards Ads - Meal tray cards are essential components of in-flight dining, containing information about meals and services. Advertisers can leverage these cards to display branding, promotions, or information about their products or services. This targeted approach ensures that passengers engage with advertising content directly related to their in-flight experience, enhancing brand visibility.
• Beverage Cups Branding - Beverage cups used during the flight can serve as a prominent advertising medium. By incorporating branding, logos, or promotional messages on these cups, advertisers ensure their messages are seen by passengers as they enjoy their in-flight beverages. This tactile and visible form of advertising reinforces brand recognition and leaves a lasting impression.
• Inflight Sampling - Inflight sampling on flights involves offering passengers samples of a product or service during the journey. This hands-on approach allows passengers to experience a brand's offerings firsthand, creating a memorable and engaging in-flight experience. Airlines can collaborate with brands to provide these samples, generating interest and potential customer loyalty.
• Inflight Magazine - Advertising rates for Airline magazines vary with the number of passengers they carry. Indigo Airline inflight magazine Hello 6E has the highest number of readership. Other airlines with inflight magazines are Jet Airways Jet Wings, Spice Jet by the name Spice Route, Go Air by the name Go Getter, and smaller airlines like Vistara and Air Costa.

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Advertising In Airport

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