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Cinema Advertising In India

What is Cinema Branding?

Cinema advertising is an excellent strategy to capture the keen eye of your target demographic and is an emerging form of advertising that has both local as well as national reach.

Theatre ads cost relatively less than non-traditional advertisements. The growth of cinema advertising has been raised in India.

Cinema Advertising is the best way to target your audience with a minimum budget. The most popular multiplex cinema advertising chains are PVR Cinema, Inox, Cinepolis, Carnival Cinemas, Sathyam Cinemas, and Wave Cinemas.

Cinema Advertising in India

Cinema ads are a great supplement to any marketing campaign. Advertising creative can be a minimum of 20 seconds and a maximum of 60 seconds. That would cover approximately Target 1000+ audience. 

Cinema Advertising costs relatively less than non-traditional advertisements. Cinema ads are easily accessible to small businesses or individuals who want to reach a maximum number of audiences on a low budget.

Cinema Advertisement introduces your business to a ready-to-consume audience as they wait for the movie to begin. Advertisements are typically screened before the movie or during the interval, giving your brand maximum exposure. It's worth considering if you're looking to expand your reach and attract new customers.

Manyavar & Mohey, Vicco Vajradanti, and other brands use cinema advertising. Some advantages of using cinema advertisements include raising customer awareness of new products and services, increasing sales volume for existing product lines, and strengthening client loyalty.

 Category of Cinema Advertising

The flourishing Indian theatre culture provides a unique opportunity to directly address a riveted audience. In regards to theatre on-screen, slide and video advertisement designs to grab attention and create impact.

 1.   SlideAds – On Screen

            Slide advertisements are attractive visuals with or without sound narration, displayed for 10 seconds. These are affordable, easy to make, and useful for rapid brand awareness campaigns and product debuts. Slide advertisements operate best with striking images and memorable slogans, attracting attention during high-engagement times such as pre-show and interval.

2.   VideoAds – On Screen

            Video theatre advertisements are captivating videos ranging from 10 to 60 seconds in duration that feature brand storytelling and product trials. This style of theatre advertising has a great effect, allows for emotional connections, and provides extensive explanations, making it ideal for difficult items or new category introductions. Video advertisements establish a strong connection with the audience by utilizing the large screen and captive ambiance for the greatest impact.

3.   Off-Screen Advertisement

             Theatre advertisements also offer advertising options other than on-screen such as signage at the entrance, ticket counter, standees, seat branding, cut-outs, flyers, and brochures. Branding for lifts, restrooms, food counters, kiosk activation, and product sampling.

Ad Type
110 Sec Mute Slide
Static Slides which has 2-3 transition within 10 sec
210 sec Audio Slide
Static Slides having background sound within 10 sec
330 – 60 sec Video
30 – 60 Sec video Ad will be displayed on screen
4Off- Screen
Off-Screen branding has multiple option like Kiosk-Activation, Standee, washroom branding & Product Sampling

Cinema Advertising Agency

SmartAds has been offering the best rates for a Cinema advertising agency.SmartAds has a presence Pan India. 

You will get the best pricing to place your advertisement in any theatre in India. Our most competitive pricing for Cinema advertising is accessible online. SmartAds Theatre advertising allows you to compare the best pricing for more than 8000 movie screens.

Single-screen theatre advertising is an effective approach for advertising in rural India because it reaches media-dark areas that other media vehicles may not reach.

Advertising rates for single-screen theatres are often much less than those for multiplex cinemas.

In SmartAds, we have more than 4000+ cinema Advertising Rate Cards. Theatre Advertising Rates depend on the location and Seating capacity of the cinema.

Cinema advertisements can be put on screens or in theatre complexes. Another type of cinema advertising can also be referred to as offline cinema.

Theatre Advertisement Rates

Theatre advertising price depend on the type of screen, number of seats, location, and cinema chain. Cinema advertising costs for multiplex cinemas are often higher than those for single screens.

Cinema advertising agencies, like SmartAds.in has discounted rates. Theatre advertising costs differ based on whether you advertise with slides or video. The length of the video advertisement also influences the price of cinema advertising.

On-screen theatrical advertising rates are always quoted for a week. Your advertisement is played during each show. Offscreen theatre advertising is normally priced for one month.

Cinema Advertisement starts on Friday because most of the movies are released on Friday only. In some cases like festival days, the movie might be released on other days. Advertisement creative must be provided before 2 days.

Censor Certificate 

A censor certificate is required to play any video advertisement in a cinema. Censor Certificate can be applied by yourself or ask your agency to apply on your behalf.

Advertise creative should be considered in J2K format for PVR, Inox, Cinepolis, Wave, Cinemax, and most multiplexes. Format for UFO, Qube & UMV Cinema advertisements is UFO, Qube & MOV respectively.

Sr.No AD Type Specification (J2K Compulsory)
1 Slide
2048 Pixel (W) x 858 Pixel (H) Image: Minimum 300 DPI
2 Video Minimum 1080 Dpi .MOV or MP4
3 Audio High Clarity .WAV

Why Cinema Advertisement With US?

We have been offering 360° service media PAN India since 2015.So far thousands of organizations have realized the benefits of engaging with us through advertising and to promote their product and to expand and get more boosting for their business. We have developed to be one of the largest Private Limited Advertising Agencies in based in Mumbai.

We execute through our words:

As an advertising agency, in the obtainable market, we value our name, brand, and title. We do not make false commitments or exaggerate our numbers or figures in order to gain popularity or “market share." Our reputation means everything for us.

You have a variety of options:

From a simple, one-time advertisements to effective promotional plans and worldwide campaigns that advertises locally, nationally or specifically at such a target market, our variety of advertising services may meet all the requirements.

Without final approval, nothing is executed:

Our team works with you through the proofing process until you are self-satisfied that the ad is ready for execution.

We have our own creative and operational teams:

Our operations and design teams are led by experienced professionals who understand our working process and our advertiser’s requirements. These teams serve us throughout the country and are based in our Mumbai head office (Borivali). They are available during standard business hours and are also supported by a variety of new Innovative ideas and excellent work processes.


1. How does Cinema Advertising works?
  • Ad will be played as per your chosen time. It can be pre show or during interval of movie. 
  • Your ad will be played mini 3 – 4 times in a day 
  • Rates will differ according to your ads duration & number of weeks 

2. What will be proof of execution?
  • Generally, on Mondays a pass for Inspection is being issued.
  • The client can go for the inspection at any given point of time.
  • Client can contact us where we arrange the inspection.
  • At the end of the campaign log report will be shared.

3. Do all week’s rates remain the same?
  • Rates for week would be the same 
  • It also depends upon the movie, if the movie is Blockbuster or Mega Blockbuster rate would increase by 2X To 3X 

4. What are the timelines for Cinema Advertising?
  • Cinema Ads starts from Friday. It also depends on Movie Release date.
  • Movie like BB & MBB can be releases during Festival day.
  • Creative & Payment part must be done till Wednesday.

5. What are the benefits of Cinema Advertising?
  • Cinema advertising is an engrossing kind of advertisement that combines music, motion, vivid color, eye-catching imagery, and timely displays on a large silver screen.
  • The audio-visual medium offers a diverse array of advertising options, from basic slide presentations to immersive film screenings.Cinema advertising that make full use of the advertising value of movie screens will connect with clients more than static images
  • Create an unforgettable experience by incorporating cinema's immersive qualities.

6. How do I plan a cinema advertising campaign?
  • Planning an advertising campaign at a cinema hall or theatre requires research on demographics of people who visit the cinema, the theater's location, upcoming movie releases, advertising opportunities useful in that specific movie theatre, and so on.
  • Our professionals collaborate with you to plan and execute the whole cinema advertising campaign in cinemas throughout the country.
  • Contact us for more information on how to approach arranging an advertising campaign at a cinema. 

 7. Are there any additional charges?
  • Conversion of your advertisement to Cinema format (J2K or MPEG4)
  • There is an additional charge of Rs 1,750 for slide ads and Rs 2,500 for video ads.
  • A censor certificate is required to run video advertisements.
  • For an additional fee of Rs 8,500, we will help you obtain the certificate.
  • The certificate is delivered within two – three weeks.

8. What are the options available for off Screen branding?
  • Standee 
  • Plasma screen
  • Kiosk Screens 
  • Arch Gate
  • Activation

9. What is the format required for Cinema?
  • "2048 pixel (W) x 858 pixel slide (H) JPEG image with a resolution of 300 DPI"
  • MOV or MP4 video (High resolution)
  • WAV audio file.

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