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Cinema or Theatre Advertising can be broadly categorized into 360-degree exposure & innovative opportunities to brands, on-screen & off-screen.PVR boasts of a superlative and recurring audience, as a result of their wholesome cinema experience, allowing advertisers to target an audience that is befitting to their brand and its commercial advertisement motives. Cinema as a captive medium offers an uncluttered environment. It has the added advantage of delivering nationwide reach as well as localized reach. It has created 10different movie-viewing experiences to suit the tastes and spending capacity of different audience segments. So when it comes to advertising on cinema, PVRallows brands with vastly different target audiences to be able to successfully carry out Movie Advertisements with ease.
PVR Cinemas advertisiment is designed to cut through the clutter of traditional advertising. PVR Cinemas advertising mediums of advertising are becoming more common as advertisers fight for the attention of consumers. In order to stand out among the thousands of advertisements that the average person is exposed to daily, advertisers are thinking outside of television, print, and radio advertisements. PVR Cinemas marketing strategies rely on new and unorthodox marketing methods. The goal of PVR Cinemas advertising is to create striking advertising experiences that capture interest through their creativity and unpredictably. Much of PVR Cinemas marketing involves putting ads in unusual places, or displaying ads in unusual ways, hoping to command the attention of unassuming viewers. Consumers tend to PVR Cinemas ads as more organic, authentic, and relevant. Because they stand apart from the majority of advertising. PVR Cinemas ads also tend to be targeted, speaking directly to specific demographics on their own territory. This type of advertising tends to be cheaper as well. PVR Cinemas advertising can deliver huge returns on investment. While PVR Cinemas media is unexpected and eye-catching, it is also unpredictable. It can be difficult to know whether a campaign is working because it relies on methods that fall so far outside the tradition of marketing. Marketers may struggle to quantify and measure the success or failure of a campaign. Even worse, a confusing or poorly executed campaign can confuse consumers and create a negative image around a company. PVR Cinemas marketing is more flexible, uncertain, and subjective, Focuses on execution above planning, More credible and efficient, Creates “Buzz”, Tends to be cheaper and relies on free advertising as much as possible, Non-discriminatory, all-inclusive.
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