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Fever FM by HT Media LTD is an FM radio station in INDIA. It is currently available in 13 cities in India Delhi, Mumbai, Bangalore, Kolkata, Chennai, Hyderabad, Lucknow, Kanpur, Agra, Aligarh, Allahabad, Gorakhpur, and Bareilly. Fever plays contemporary hit music in Delhi, Mumbai, and Chennai, while the other cities have a mix of contemporary and retro Bollywood music. There are differentiating packages too through which music is played, like 40 mins non-stop music, Fever Unplugged, Fever Ka Thappa (Fever certification on the biggest songs), Teen Gaane BackToback, Fever Top 10, and Fever Super Fresh. In 2016 and 2017, Fever FM had the maximum number of song exclusives in the industry, where a song breaks first on Fever FM for a few days and then on other Radio channels. Fever FM has also been the official movie partner for the biggest movies in Bollywood, like harry Met Sejal, Dangal, Tiger Zinda Hai, and Padmaavat.
Radio Fever advertisiment is designed to cut through the clutter of traditional advertising. Radio Fever advertising mediums of advertising are becoming more common as advertisers fight for the attention of consumers. In order to stand out among the thousands of advertisements that the average person is exposed to daily, advertisers are thinking outside of television, print, and radio advertisements. Radio Fever marketing strategies rely on new and unorthodox marketing methods. The goal of Radio Fever advertising is to create striking advertising experiences that capture interest through their creativity and unpredictably. Much of Radio Fever marketing involves putting ads in unusual places, or displaying ads in unusual ways, hoping to command the attention of unassuming viewers. Consumers tend to Radio Fever ads as more organic, authentic, and relevant. Because they stand apart from the majority of advertising. Radio Fever ads also tend to be targeted, speaking directly to specific demographics on their own territory. This type of advertising tends to be cheaper as well. Radio Fever advertising can deliver huge returns on investment. While Radio Fever media is unexpected and eye-catching, it is also unpredictable. It can be difficult to know whether a campaign is working because it relies on methods that fall so far outside the tradition of marketing. Marketers may struggle to quantify and measure the success or failure of a campaign. Even worse, a confusing or poorly executed campaign can confuse consumers and create a negative image around a company. Radio Fever marketing is more flexible, uncertain, and subjective, Focuses on execution above planning, More credible and efficient, Creates “Buzz”, Tends to be cheaper and relies on free advertising as much as possible, Non-discriminatory, all-inclusive.
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