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Fever FM is the fastest growing radio network in the country. It is currently available in 13 cities in India Ahmedabad, Agra, Aligarh, Bangalore, Bareilly, Chennai, Delhi, Gorakhpur, Hyderabad , Kolkata, Kanpur, Lucknow, Mumbai, Prayagraj. Fever plays contemporary hit music in Delhi, Mumbai, and Chennai, while the other cities have a mix of contemporary and retro Bollywood music. There are differentiating packages, too through which music is played, like 40 mins non-stop music, Fever Unplugged, Fever Ka Thappa (Fever certification on the biggest songs), Teen Gaane BackToback, Fever Top 10, and Fever Super Fresh. In 2016 and 2017, Fever FM had the maximum number of song exclusives in the industry, where a song breaks first on Fever FM for a few days and then on other Radio channels. Fever FM has also been the official movie partner for the biggest movies in Bollywood.
Advertising on Fever FM sounds like a fantastic opportunity to reach a vast audience of young people in India who are passionate about music and entertainment. With over 16 million listeners, your ads would have incredible exposure advertising in Fever FM offers a wide a variety of shows and playlists to keep you grooving throughout the day, from the latest hits to retro classic. On Fever Fm advertisers can customize their ads based on their requirements or engage and reach consumers on the go.
Radio Advertising
offers various benefits that make it a must-listen for music lovers across
India. A well-executed radio advertisement campaign can increase awareness and
convey your brand personality like no other medium. It can build customer
loyalty and promote your products and services at a lower cost than other forms
of advertising. So, here are seven compelling reasons radio advertising remains
relevant today.
• Radio advertising
makes your business memorable:
Due to the frequency of
a radio ad playing many times throughout the day, week, or month, the ad
becomes memorable to the listener, and results in your business being top of
mind.
• Radio ads give your
business a personality:
Radio ads use one
sense; the sense of hearing, which means the listeners have to use their
imagination to create a picture of what they are hearing. The better your
script is, the easier it becomes for the listener to see the story in their
minds and see your brand's personality in that story.
• Results in action:
Radio advertising
continues to prove an excellent medium for reaching audiences through its high
penetration levels and repetition, and because radio ads have a high call to
action, they generate excellent consumer recall. Placing creative ads gives
advertisers comprehensive and efficient coverage nationwide to deliver a highly cost-effective response.
• Reach
Radio advertising is not just about reaching
more people; it’s about reaching the right people. Most local radio stations
have loyal listeners who tune in regularly. This means that ads placed on these
stations can connect with a dedicated and engaged audience. The station reaches
most of the population in multiple environments, home, office, car, and in
everyday situations like shopping.
• Cost efficient
The station offers reach, frequency, impact,
and economical advertising solutions for advertisers in media value and
production solutions.
