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Radio Namaskar is the first community radio of Odisha in operation at Konark since 12th February 2010 to make the common people informative & active participants in the community development process. Radio Namaskar in its 10 years of spectacular journey has become the voice for voiceless people who were unable to communicate with mainstream media to express their voices. Radio Namaskar as a community radio which is owned and managed by community people has given space to all the marginalized and deprived people of the rural communities to raise their voices and advocate for their own issues. For effective & innovative community-based broadcasting, Radio Namaskar has also received First National CommunityRadio Award from the Ministry of information and Broadcasting, Govt. of India.
Radio Namaskar advertising in is designed to cut through the clutter of traditional advertising. As advertisers fight for the attention of consumers, Radio Namaskar advertising in is becoming more common. To stand out among the thousands of advertisements that the average person is exposed to daily, advertisers are thinking outside of the box and exploring new and unorthodox marketing methods. Radio Namaskar marketing strategies rely on creativity and unpredictability to create striking advertising experiences that capture interest. This involves putting ads in unusual places or displaying them in unique ways with the hope of commanding the attention of unassuming viewers. Consumers tend to perceive Radio Namaskar ads as more organic, authentic, and relevant because they stand apart from the majority of advertising. Radio Namaskar ads in are also targeted, speaking directly to specific demographics on their own territory. This type of advertising tends to be cheaper, delivering huge returns on investment. However, Radio Namaskar media is also unpredictable and can be difficult to measure the success or failure of a campaign. A poorly executed campaign can confuse consumers and create a negative image around a company. Radio Namaskar marketing in is more flexible, uncertain, and subjective, focusing on execution above planning. It is also more credible and efficient, creating “buzz” and relying on free advertising as much as possible. It is non-discriminatory and all-inclusive.
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