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AIR FM Rainbow is a group of FM radio channels across India. Rainbow stations are widely accessible due not only to their strong FM signals that carry transmissions to numerous villages in addition to urban areas but also to FM Rainbow's commitment to providing diverse programming. The main genres of the program are Bollywood music and Western music. It airs a total of 4 hours of Western music. Besides this, it airs Music shows, Requests shows, Interviews& Information programs in Hindi with Filmi music. AIR FM Rainbow India Headlines are broadcast every hour at starting of the program according to its language i.e. Hindi or English. it started a new program called Good Morning India which airs from 07:00 to 09:00 am. It includes News, Interviews, Health, and Program Summary with upbeat film music targeting all Indian audiences.FM rainbow originated from 17 centers in Delhi, Mumbai, Bangalore, Chennai, Kolkata, Lucknow, Panji, Jalandhar, Cuttack, Kodaikanal, Tiruchirapalli, Coimbatore, Vishakhapatnam, Puducherry,Vijayawada, Goa, and Tirunelveli.
AIR FM Rainbow advertisiment is designed to cut through the clutter of traditional advertising. AIR FM Rainbow advertising mediums of advertising are becoming more common as advertisers fight for the attention of consumers. In order to stand out among the thousands of advertisements that the average person is exposed to daily, advertisers are thinking outside of television, print, and radio advertisements. AIR FM Rainbow marketing strategies rely on new and unorthodox marketing methods. The goal of AIR FM Rainbow advertising is to create striking advertising experiences that capture interest through their creativity and unpredictably. Much of AIR FM Rainbow marketing involves putting ads in unusual places, or displaying ads in unusual ways, hoping to command the attention of unassuming viewers. Consumers tend to AIR FM Rainbow ads as more organic, authentic, and relevant. Because they stand apart from the majority of advertising. AIR FM Rainbow ads also tend to be targeted, speaking directly to specific demographics on their own territory. This type of advertising tends to be cheaper as well. AIR FM Rainbow advertising can deliver huge returns on investment. While AIR FM Rainbow media is unexpected and eye-catching, it is also unpredictable. It can be difficult to know whether a campaign is working because it relies on methods that fall so far outside the tradition of marketing. Marketers may struggle to quantify and measure the success or failure of a campaign. Even worse, a confusing or poorly executed campaign can confuse consumers and create a negative image around a company. AIR FM Rainbow marketing is more flexible, uncertain, and subjective, Focuses on execution above planning, More credible and efficient, Creates “Buzz”, Tends to be cheaper and relies on free advertising as much as possible, Non-discriminatory, all-inclusive.
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