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An Automated Teller Machine (ATM) is electronic telecommunications equipment that allows bank customers to conduct financial transactions. ATM advertising sends a personalized message to a specific audience. Advertising on ATMs provides a number of advantages. While taking or depositing money, one must wait a few seconds so they take a glance at the Advertisement on ATM. It appeals to a wide range of people. ATM advertising is a one-of-a-kind way to engage with customers. With the increased deployment of ATM facilities around the country, ATM advertising is expected to grow dramatically. Smarts has the first-hand experience in advertisements on ATMs.
ATM advertisiment is designed to cut through the clutter of traditional advertising. ATM advertising mediums of advertising are becoming more common as advertisers fight for the attention of consumers. In order to stand out among the thousands of advertisements that the average person is exposed to daily, advertisers are thinking outside of television, print, and radio advertisements. ATM marketing strategies rely on new and unorthodox marketing methods. The goal of ATM advertising is to create striking advertising experiences that capture interest through their creativity and unpredictably. Much of ATM marketing involves putting ads in unusual places, or displaying ads in unusual ways, hoping to command the attention of unassuming viewers. Consumers tend to ATM ads as more organic, authentic, and relevant. Because they stand apart from the majority of advertising. ATM ads also tend to be targeted, speaking directly to specific demographics on their own territory. This type of advertising tends to be cheaper as well. ATM advertising can deliver huge returns on investment. While ATM media is unexpected and eye-catching, it is also unpredictable. It can be difficult to know whether a campaign is working because it relies on methods that fall so far outside the tradition of marketing. Marketers may struggle to quantify and measure the success or failure of a campaign. Even worse, a confusing or poorly executed campaign can confuse consumers and create a negative image around a company. ATM marketing is more flexible, uncertain, and subjective, Focuses on execution above planning, More credible and efficient, Creates “Buzz”, Tends to be cheaper and relies on free advertising as much as possible, Non-discriminatory, all-inclusive.