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TV Advertisement offers many benefits to businesses by incorporating sound, images and movement to make the whole package interesting for consumers. Advertisements in TV that capture the attention of the audience can start consumers talking. In addition, cable advertising allows you’re to target very specific geographic areas at a lower cost than major network advertising. TV advertising benefit is its ability to communicate with a very large audience. Considered a form of mass media, TV ads work well to attract attention, generate awareness and establish preference for products and services. TV ads provide general, rather than very specific messages. With the help of cable television advertising, now advertisers can narrowly target specific market segments not only by placing their ads in specific programs but also choose specific pin code areas for broadcasting the ads. TV advertisement has always been able to appeal to multiple senses through its combination of text, images, sound and motion. TV advertisement remain a viable option for many advertisers. Television is a convenient and flexible advertising medium. Owing to its widespread popularity and the ease with which a message can reach millions of viewers internationally and nationally. Television advertisement allows advertisers the flexibility to use various approaches and different combinations of audio, video and text to make ads memorable and emotional, depending on the product or service or the target audience. Television advertisement uses audio and visual effects to create a lasting impact. Marketers interact color, sound, sight, drama and motion to ensure that their message is strong and persuasive. The television is a substantially lucrative mode of conveying an advertisement.
How much does it cost to have a television commercial? Well, once you’ve understood your target market and created an effective choice of networks, television is incredibly cost-effective. The CPM is one of the lowest of all ad mediums. The average individual is watching 4.5 – 5 hours of television every day. Which means more than an hour of commercial viewing. Huge budgets aren’t a necessity in television. This is one reason television advertising requires largest budget in the world. . Any plan that includes TV advertising has to consider various factor in the target demographic, the intended reach of a campaign and the budget in mind for the best results. The cost of an ad spot (10 seconds of TV time) ranges anywhere between thousands to lakhs. It is depending on the region, channel and territory where you want to advertise. For example, advertising in Tire I cities would be much more expensive compared to advertising in Tire II cites. Similarly, advertising on Star TV will be much more expensive compared to Star News. This rate, multiplied by the number of times you want the ad to play in a week or month. . TV advertising is an inescapable medium of advertising that has the farthest reach and great recall value. Television advertising is an extremely complex to negotiate where ROI`s varying from channel to channel, time slot to time slot and region to region. TV is also an extremely viral medium which is readily available not just in home and on computers but also on mobile phones
Advertisement on TV costs more than other forms of media, such as radio, magazine, newspaper and online advertising. TV advertisement allows the product to reach large number of people, both at regional as well as at national level. In addition, a very short span of time is required to reach the product to the public.The creative potential for the fusion of sight, sound and motion through pictures, symbols, movement, colour, text, music, effects and dialogue ensures advertising has a high impact on viewers. TV ads gives access to vast audiences, and can raise awareness very quickly. TV advertisements gives opportunities to match advertising messages to likely audiences for programmes. Television ads reaches very large audiences. Usually much larger than the audience your local newspaper reaches, and it does so during a short period of time. TV advertising offers selectivity through regional coverage, broadcast time and programme con catering to the selected target audience as per requirement. TV advertising can target large number of local people with local cable network channels and independent stations. TV ads appeals to the sense. Through advertisement on TV, It became very convenient and effective to demonstrate the product. Due to TV ads, High attention is possible due to the combination of sound and visuals. Through TV ads, various segments of people like house wives, young people and children are targeted. Television ads can attract people and convince them to buy the products. TV ads made it easy to easily reach targeted audiences. Children can be reached during cartoon programming, homemakers during daytime programming, etc. The ability to create awareness among a large audience is a primary reason companies turn to television advertisement. For a new business, making people aware that their brand exists is the first step to driving traffic and sales. Along with visual connection and storytelling, allow companies to present more emotionally appealing messages.TV advertisements is a very powerful media in building up the image of the product.
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