Advertise in The Link Magazine: A Complete Guide to Link Magazine Advertising Rates, Ad Formats, and ROI for Indian Brands

Most brand managers we speak to have already spent a significant portion of their annual budget on digital channels before they even consider print — and frankly speaking, that is a mistake which costs them more than they realise, because the audiences that general-interest and community magazines like The Link reach are often the same audiences who have developed a near-immunity to banner ads and sponsored posts. The Pitch Madison Advertising Report has consistently noted that print media, while no longer the dominant channel, retains a credibility premium which digital simply cannot replicate at equivalent spend levels. What we tell our clients at SmartAds is that The Link magazine advertising is not a nostalgia play; it is a precision tool, and understanding how to use it correctly is what separates brands that get results from those that write off the channel entirely.

What Makes The Link Magazine the Right Advertising Platform for Your Brand?

The Link magazine occupies an interesting position in the Indian print media landscape — it is a general-interest publication which draws a readership that is actively engaged with current affairs, lifestyle content, and community narratives, which means the advertising environment is fundamentally different from, say, a trade journal or a regional daily. Readers come to a magazine like The Link with time and intent; they are not scrolling past your ad at 1.3 seconds per swipe the way they do on a social feed. Our experience across hundreds of print campaigns shows that dwell time on magazine ads — particularly full-page ads and back cover ads — is somewhere between four and six times longer than the average digital display impression, which is a number that tends to change the conversation when we sit down with clients who have been over-indexed on programmatic digital.

The Link magazine advertising also benefits from what media researchers call the "pass-along" effect, which is the phenomenon where a single purchased copy is read by multiple people across a household, an office, or a waiting room. The Indian Readership Survey has historically documented pass-along multipliers in the range of three to five readers per copy for general-interest magazines, which means the effective reach of your ad placement is considerably higher than the raw circulation figure would suggest. For a brand targeting educated, urban, and semi-urban audiences across India — particularly in cities like Mumbai, Delhi, and Bangalore where magazine readership indices remain strong — this multiplier effect is genuinely meaningful.

To be fair, The Link magazine is not the right platform for every campaign objective; if you need overnight sales conversions or real-time performance tracking, a magazine ad is not your primary weapon. But for brand awareness, brand storytelling in print, and establishing a presence in a trusted editorial environment, The Link magazine advertising delivers a quality of attention that most digital channels have simply stopped being able to promise. At SmartAds, we always tell our clients that the question is not whether to advertise in The Link magazine, but how to integrate it intelligently with the rest of the media mix.

What Are the Ad Formats and Sizes Available in The Link Magazine?

One of the things that surprises first-time advertisers is how many ad formats a publication like The Link actually offers — most people assume it is just full-page ads and classified ads, but the reality is considerably more varied. A full-page ad is the most visible and most commonly booked format, occupying the entire editorial page and offering the kind of visual real estate which allows a brand to tell a story rather than just display a logo; it is particularly effective for FMCG magazine advertising, luxury brands, and any campaign where creative impact is the primary objective. The half-page ad, which can run either horizontally or vertically depending on the publication's layout grid, is a strong option for brands that want meaningful visibility without committing to the full-page rate — and in our experience, a well-designed half-page ad in a premium editorial section often outperforms a poorly designed full-page ad in terms of reader recall.

Beyond these standard formats, The Link magazine offers a quarter-page ad option which is particularly popular among SME advertisers and first-time print advertisers who want to test the medium before scaling up; a quarter-page ad, placed in a high-traffic section like the table of contents page or adjacent to a popular editorial column, can deliver surprisingly strong brand visibility at a fraction of the cost. The back cover ad is widely regarded as the single most valuable position in any magazine, because it is the one placement which gets seen whether or not the reader ever opens the publication — it is, in effect, a poster that travels. The cover page ad, which typically refers to the inside front cover or a tip-in adjacent to the cover, carries similar premium positioning and commands rates that reflect that.

There are also more specialised formats worth considering: the gatefold, which is a fold-out page that extends the ad across what appears to be three or four pages when opened, creates an immersive brand experience which is particularly effective for automotive, real estate, and luxury categories. Insert advertising — where a separate printed piece is physically bound or loosely inserted into the magazine — allows for a level of creative freedom that the standard page format cannot match, and we have used this format effectively for a financial services client in Delhi who needed to include a detailed product comparison chart that would not have worked within a standard ad size. Advertorial formats, which blend editorial-style content with brand messaging, are increasingly popular because they match the reader's content consumption mode rather than interrupting it.

How Much Does Advertising in The Link Magazine Cost in India?

Frankly speaking, this is the question every client asks first, and it is also the question that is most often answered poorly by generic media information sources which either refuse to give numbers or quote rates so outdated they are essentially useless. The Link magazine advertising rates in India vary depending on ad position, ad size, issue timing, and the volume of insertions booked — but we can give you a working framework based on our media buying experience.

A full-page ad in The Link magazine typically works out to somewhere in the ballpark of ₹50,000 to ₹1,50,000 depending on the specific position and the issue, which is a range that surprises most first-time advertisers when they compare it to what they are paying for a month of Instagram reach targeting a similarly sized urban audience. The back cover ad commands a premium over the run-of-publication full-page rate — typically in the range of 40 to 60 percent higher — because the positioning advantage is real and measurable in recall studies. A half-page ad generally runs at roughly 55 to 65 percent of the full-page rate, which makes it a genuinely efficient option for brands that are working with tighter budgets but still want a meaningful presence.

The quarter-page ad, which is where many SME advertisers and first-time print advertisers begin their Link magazine advertising journey, is typically priced somewhere between ₹20,000 and ₹60,000 depending on placement and issue, making it one of the more affordable magazine advertising entry points in the Indian market. What a lot of people miss is that the rate card is rarely the final price — magazine advertising rates India-wide are almost always negotiable, particularly when you are booking multiple insertions across several issues, and an experienced magazine advertising agency can often secure rates that are 15 to 30 percent below the published card. At SmartAds, our media buying relationships across publications mean that our clients consistently pay less than the open-market rate while getting better placement guarantees.

Who Reads The Link Magazine? Understanding the Audience Profile

Understanding the target audience of The Link magazine is essential before committing any budget, because the return on investment from magazine advertising is almost entirely a function of audience-message fit. The Link's readership skews toward educated, urban, and semi-urban adults who are active consumers of general-interest content — current affairs, lifestyle, culture, and community stories — which makes it a strong vehicle for brands targeting the aspirational middle class and upper-middle class across India. Based on Indian Readership Survey data patterns for general-interest publications in this category, the core readership tends to index high on household income, educational attainment, and purchase decision-making authority, which are exactly the characteristics that make a readership commercially valuable.

Geographically, The Link magazine's circulation and readership are concentrated in urban centres, with Mumbai, Delhi, and Bangalore representing the highest-density markets — though the publication's reach into Tier 2 cities is a dimension which is often underestimated by media planners who default to metro-only thinking. For brands that are trying to build presence in markets like Pune, Ahmedabad, Chandigarh, or Hyderabad, a general-interest magazine like The Link can reach an educated, engaged audience that is simultaneously harder to target cost-efficiently through digital channels because of the competitive bidding environment in those markets.

What we find particularly interesting about the readership profile of link-style community and general-interest magazines is the engagement quality — these are readers who have actively chosen to spend time with the publication, which is a fundamentally different relationship than the one a user has with an ad that appears in their social feed without invitation. TAM AdEx data on print media consumption patterns consistently shows that magazine readers have higher brand recall rates than newspaper readers, which is partly a function of the slower, more deliberate reading mode that magazines encourage. For B2B magazine advertising, this engaged, professional readership is especially valuable; a decision-maker who reads The Link over the weekend is in a different cognitive state than the same person scrolling through LinkedIn on a Monday morning.

How Does Link Magazine Advertising Compare to Digital Advertising?

This comparison comes up in almost every media planning conversation we have, and the honest answer is more nuanced than either the print evangelists or the digital-only advocates would have you believe. Digital advertising offers real-time performance data, precise audience targeting, and the ability to optimise campaigns mid-flight — these are genuine advantages which print media cannot match, and we would never pretend otherwise. But the CPM comparison is where the conversation gets interesting: digital display advertising in India, particularly on premium publisher networks, often works out to a CPM in the range of ₹150 to ₹400 for quality placements, while a well-negotiated full-page ad in a magazine like The Link, when you account for the pass-along readership multiplier documented by the Indian Readership Survey, can deliver an effective CPM which is considerably more competitive than the raw numbers suggest.

The more important difference, in our view, is the quality of attention rather than the quantity of impressions. Digital fatigue in print's favour is not just an industry talking point — it is a documented behavioural phenomenon; a 2023 study referenced in the PwC India Global Entertainment & Media Outlook noted that Indian consumers are spending more time with physical media during leisure hours even as their digital screen time increases, which suggests that the two media modes are not simply substitutes but serve different psychological functions. A brand storytelling in print campaign, where the creative has room to breathe across a full-page or gatefold format, creates a different kind of brand memory than a six-second pre-roll ad which the viewer is actively waiting to skip.

One of the most instructive campaigns we ran at SmartAds involved an FMCG brand which had been running exclusively digital for two years with strong click-through rates but flat brand equity scores; we introduced a print magazine advertising component across three issues of a general-interest publication, and the brand tracking data showed a statistically significant lift in "quality perception" scores within the target demographic — a metric which the digital campaign, despite its efficiency, had not been able to move. The lesson was not that digital was wrong, but that the two channels were doing different jobs, and the integrated approach delivered results that neither channel could have achieved alone.

What Industries Advertise Most in The Link Magazine?

The industries that consistently get the strongest return on investment from The Link magazine advertising are those where the purchase decision is considered, the buyer is educated, and the brand's credibility plays a meaningful role in the conversion. Real estate has historically been one of the heaviest magazine advertisers in India, and for good reason — a property purchase is a high-involvement decision where the buyer is actively seeking information and reassurance, and a well-crafted full-page ad in a trusted publication contributes meaningfully to the brand's perceived legitimacy. Education and professional development brands follow a similar logic; an MBA programme or a professional certification course advertised in The Link reaches exactly the kind of aspirational, career-focused reader who is in the market for that product.

FMCG magazine advertising in The Link tends to be most effective for premium and lifestyle-positioned products rather than mass-market commodities — a luxury skincare brand or a premium food product benefits from the editorial context of a general-interest magazine in a way that a commodity product does not. Luxury brands magazine advertising more broadly has shown resilience in print even as other categories have shifted budget to digital, because the physical quality of a glossy magazine ad — the paper stock, the colour reproduction, the tactile experience — reinforces the brand's premium positioning in a way that a digital banner simply cannot. B2B magazine advertising is another strong category for The Link, particularly for technology, financial services, and professional services brands that are trying to reach business decision-makers in a non-work context.

Healthcare, insurance, and financial services brands have also found strong results through community magazine advertising in publications like The Link, partly because the regulatory environment for these categories limits some digital advertising options, and partly because the trust premium of a print publication is especially valuable when the product requires the reader to make a significant financial or health-related decision. SME advertisers in local markets — a regional jewellery brand, a property developer in a Tier 2 city, a professional services firm — often find that community magazine advertising delivers a quality of local brand presence that digital channels, with their national and global inventory pools, struggle to replicate at a local level.

How to Maximize ROI from Your Link Magazine Ad Campaign?

The biggest mistake we see brands make with magazine advertising — and we have seen this backfire more times than we can count — is treating the print ad as an isolated execution rather than an integrated touchpoint. A full-page ad in The Link magazine advertising campaign should be designed with the full customer journey in mind; the creative should direct readers to a specific landing page, a QR code magazine ad integration, or a campaign-specific phone number, so that the response can be tracked and attributed even though the medium itself is not inherently trackable. The QR code magazine ad approach, in particular, has become standard practice for our clients because it bridges the gap between the physical ad and the digital conversion funnel in a way that is measurable and cost-effective.

Timing matters enormously in print media advertising, and the seasonal advertising windows for a general-interest magazine like The Link are worth planning around carefully. Festival seasons — Diwali, Christmas, the financial year-end in March — drive significantly higher readership and pass-along rates, which means that an ad booked for these issues is reaching a larger and more engaged audience than the same ad would in a quieter month. Our advice to clients is to book the high-value issues at least eight to twelve weeks in advance, because premium positions like the back cover ad and the inside front cover are typically claimed early by repeat advertisers who understand the value of those positions.

The creative itself is where a disproportionate amount of the ROI is determined, and this is an area where we invest significant attention at SmartAds. A magazine ad which is designed as a scaled-down version of a digital banner will almost always underperform; the format demands a different creative approach — more white space, more considered typography, a headline which rewards the reader's attention rather than demanding it. Brand storytelling in print is a craft, and the brands that do it well — using the advertorial format to tell a genuine story, or using a gatefold to create an immersive visual experience — consistently outperform those that treat the space as a static display unit.

What Are the Latest Trends Shaping Magazine Advertising in India?

The magazine advertising landscape in India in 2024 and 2025 is being shaped by a set of forces which are simultaneously challenging and creating new opportunities for advertisers. The Pitch Madison Advertising Report has noted a stabilisation in print advertising revenues after several years of post-pandemic volatility, with premium and niche publications showing stronger recovery than mass-market titles — a trend which reflects the broader shift toward quality-over-quantity thinking in media planning. General-interest and community magazine advertising, which had been under pressure from digital alternatives, is seeing renewed interest from brands that have experienced the diminishing returns of over-investment in programmatic digital.

Augmented reality ads are beginning to appear in Indian magazine advertising, with some publications offering AR-enabled pages where readers can scan an ad with their smartphone to access video content, product demonstrations, or interactive experiences; this format is still relatively novel in the Indian market, which means early adopters have a genuine differentiation opportunity. Programmatic print buying, which applies data-driven audience targeting logic to print media selection, is an emerging practice which is being piloted by a handful of sophisticated advertisers and agencies — the idea being that the same audience segmentation data which informs digital buying can be used to select the specific print titles and issues which over-index on a brand's target audience profile.

The integration of digital and print in what is sometimes called a "phygital" strategy is, in our view, the most important trend for magazine advertisers to understand right now. Blog advertising India as a concept — where a brand's content strategy spans both digital blog platforms and physical magazine placements — is gaining traction among brands that understand the complementary nature of the two channels. A brand which runs a thought-leadership article as an advertorial in The Link magazine and simultaneously promotes the same content through digital channels is creating a coherent brand narrative across touchpoints, which is considerably more effective than treating each channel in isolation.

How to Book and Submit Your Ad in The Link Magazine?

The ad booking process for The Link magazine advertising is more straightforward than most first-time advertisers expect, but there are a few procedural details which, if missed, can result in missed deadlines or suboptimal placements. The first step is to confirm the issue schedule and the booking deadline for the specific issue you are targeting — most magazines in India work on a closing cycle which requires the ad booking confirmation somewhere between four and six weeks before the publication date, with the final ad material submission deadline typically falling two to three weeks before publication. For premium positions like the back cover ad or the cover page ad, we strongly recommend booking at least eight weeks in advance, because these positions are allocated on a first-confirmed basis.

The ad submission process requires attention to technical specifications which are non-negotiable from a print production standpoint. The standard requirement for Indian magazine advertising is a high-resolution PDF file with a minimum resolution of 300 DPI, with bleed marks included — typically 3mm bleed on all sides — and all fonts embedded within the file. Colour mode should be CMYK rather than RGB, because the RGB colour space used by digital screens does not translate accurately to print, and a brand colour which looks correct on a monitor can appear noticeably different when printed if the file has not been properly converted. These technical requirements are not unique to The Link; they are standard across print magazine advertising in India, and any professional design team should be familiar with them.

At SmartAds, our ad booking process for clients covers the full workflow — from rate negotiation and position selection through to creative specifications briefing and final file submission — which means our clients do not have to navigate the technical and commercial details themselves. For brands that do not have a ready creative, many publications including The Link offer basic design services, though we generally recommend using a specialist print design resource to ensure the creative is optimised for the medium rather than simply adapted from a digital asset. The difference in impact between a purpose-built magazine ad and a resized digital banner is significant enough that the additional design investment almost always pays for itself in campaign performance.

Is Magazine Advertising Still Effective for Blogs and General Content Brands in India?

This is a question which comes up specifically in the context of blog advertising India — the idea being that a brand which is primarily a content platform, a blog network, or a general-interest digital publisher might benefit from advertising in a physical general-interest magazine like The Link. The answer, perhaps counterintuitively, is yes — and the logic is more straightforward than it might initially appear. A digital content brand which advertises in a print magazine is reaching an audience that has already demonstrated a preference for long-form, considered content consumption, which is precisely the audience that is most likely to engage meaningfully with a content-driven digital platform.

We worked with a content-focused brand — a general-interest digital publisher based in Mumbai — which was struggling to grow its subscriber base through digital acquisition channels because the cost per acquisition had risen to a level that made the economics difficult. We introduced a print magazine advertising component across four issues of a community magazine, using a half-page ad format with a QR code magazine ad integration that directed readers to a dedicated landing page with a free trial offer. The campaign delivered a cost per acquisition which was roughly 40 percent lower than the brand's digital channel average, and the subscribers acquired through print showed a higher 90-day retention rate — which suggested that the audience quality, not just the quantity, was better.

The broader point is that print magazine advertising and digital content are not competing channels for a content brand — they are complementary signals. A brand which appears in a trusted print publication is borrowing the credibility of that editorial environment, which is particularly valuable for newer digital brands that have not yet built the kind of trust that established media properties carry. Community magazine advertising, in particular, offers a local and contextual credibility which national digital platforms cannot provide, and for brands that are trying to build presence in specific geographic markets, this local trust premium is genuinely difficult to replicate through any other channel.

FAQs About The Link Magazine Advertising

Q: What is The Link Magazine and who does it target in India?

The Link magazine is a general-interest publication which covers a broad range of topics including current affairs, lifestyle, culture, and community content, targeting an educated, urban and semi-urban readership across India. Its target audience skews toward adults with higher household incomes and educational attainment who are active consumers of considered, long-form content — a demographic which is commercially valuable across a wide range of product and service categories. The publication has a particular resonance with readers in metropolitan markets like Mumbai, Delhi, and Bangalore, though its circulation and readership extend meaningfully into Tier 2 cities as well.

Q: How much does it cost to advertise in The Link Magazine in India?

The Link magazine advertising cost varies by ad format, position, and issue, but as a working benchmark, a full-page ad typically falls somewhere in the range of ₹50,000 to ₹1,50,000 depending on placement, while a half-page ad generally runs at roughly 55 to 65 percent of the full-page rate. Premium positions like the back cover ad command a significant premium over run-of-publication rates. The quarter-page ad is the most affordable magazine advertising entry point, typically in the range of ₹20,000 to ₹60,000. These are indicative figures; actual link magazine advertising cost will depend on negotiation, volume commitments, and seasonal demand, and working with an experienced magazine advertising agency can result in rates meaningfully below the published card.

Q: What ad formats and sizes does The Link Magazine offer?

The Link magazine offers a full range of standard and premium ad formats, including the full-page ad, half-page ad, quarter-page ad, back cover ad, cover page ad, inside front cover, inside back cover, and the gatefold for brands that want an extended creative canvas. Beyond display formats, the publication also accommodates advertorial placements, insert advertising, and classified ads for smaller budget advertisers. Each format has specific dimension and bleed requirements which must be followed for the ad to reproduce correctly in print.

Q: How far in advance do I need to book an ad in The Link Magazine?

For standard run-of-publication positions, a booking lead time of four to six weeks before the publication date is generally sufficient, with the final ad material due two to three weeks before publication. For premium positions — the back cover ad, the cover page ad, or the inside front cover — we recommend booking eight to twelve weeks in advance, because these positions are allocated early and are frequently held by repeat advertisers. Festival issue bookings, which are among the most commercially valuable issues for advertisers, should be secured even earlier given the competition for premium positions.

Q: What file format should I use to submit my ad to The Link Magazine?

The standard requirement for ad submission to Indian magazines including The Link is a high-resolution PDF file at a minimum of 300 DPI, with 3mm bleed on all sides, all fonts embedded, and colour mode set to CMYK. RGB files are not suitable for print reproduction and will result in colour shifts that can significantly affect how the ad appears in print. If your design team is working primarily in digital formats, it is worth having a print production specialist review the file before submission to catch any technical issues that could affect print quality.

Q: Is The Link Magazine advertising effective for small and medium businesses in India?

Frankly speaking, yes — and this is one of the most underappreciated aspects of community magazine advertising in India. SME advertisers who have been priced out of premium national publications often find that a general-interest magazine like The Link offers a genuinely accessible entry point into print media advertising, with the quarter-page ad format providing meaningful brand visibility at a cost that fits within a typical SME marketing budget. The key for SME advertisers is to focus on the issues and positions that over-index on their specific target audience, and to ensure that the creative is purpose-built for the medium rather than repurposed from a digital asset.

Q: How does magazine advertising in The Link compare to digital advertising ROI?

The return on investment comparison between print and digital is not a simple one-to-one calculation, because the two channels deliver different types of value. Digital advertising offers measurable, real-time performance data which print cannot match; magazine advertising delivers a quality of attention, brand credibility, and audience engagement which digital display advertising has largely lost. Our experience at SmartAds shows that integrated campaigns which combine print magazine advertising with digital activation consistently outperform single-channel approaches, with the print component contributing disproportionately to brand equity and quality perception metrics even when its direct response contribution is modest.

Q: Can I track the performance of my ad in The Link Magazine?

Print advertising is not inherently trackable in the way digital advertising is, but there are practical methods which allow for meaningful performance measurement. The most effective approach is QR code magazine ad integration, where the ad includes a unique QR code that directs readers to a campaign-specific landing page, allowing digital analytics to capture the response rate. Unique phone numbers, dedicated promo codes, and campaign-specific URLs are other common tracking mechanisms. Brand tracking surveys, which measure awareness and perception changes among the target audience before and after a campaign, are the gold standard for measuring the brand equity impact of magazine advertising.

Q: What industries benefit most from advertising in link-style community magazines?

Real estate, education, financial services, healthcare, premium FMCG, automotive, luxury brands, and professional services are consistently among the strongest performers in community magazine advertising in India. B2B magazine advertising for technology and professional services brands also performs well, particularly in publications with a high concentration of business decision-makers in the readership. The common thread is that these are all categories where the purchase decision is considered, the buyer is educated, and the brand's credibility and perceived quality play a meaningful role in the decision.

Q: Does The Link Magazine offer design services for advertisers who don't have a ready creative?

Many publications, including general-interest magazines in The Link's category, do offer basic design assistance for advertisers who do not have a ready creative — though the quality and scope of these services varies. Our recommendation is that advertisers with meaningful budgets invest in a purpose-built creative from a professional design team rather than relying on the publication's in-house service, because the creative quality of a magazine ad has a disproportionate impact on its effectiveness. At SmartAds, we provide creative guidance and production support as part of our media planning service, ensuring that the ad is designed to perform in the print environment rather than simply fill the space.

Q: What is the circulation and readership of The Link Magazine in India?

Circulation and readership figures for The Link magazine should be verified directly with the publication or through audited data sources, as these figures change over time and vary by issue. As a general principle, the Indian Readership Survey provides the most reliable readership data for Indian publications, and the pass-along multiplier for general-interest magazines — typically in the range of three to five readers per copy — means that the effective readership is significantly higher than the raw circulation figure. When evaluating any magazine's audience claims, we always recommend requesting audited circulation data and cross-referencing with IRS data where available.

Q: Are there discounts for booking multiple ad insertions in The Link Magazine?

Yes — magazine advertising rates India-wide are structured to reward volume commitments, and booking multiple insertions across several issues of The Link magazine typically unlocks meaningful rate discounts. The specific discount structure varies by publication, but multi-insertion packages of three, six, or twelve issues commonly attract discounts in the range of 10 to 25 percent off the single-insertion rate. Frequency discounts, combined with the negotiating leverage that an experienced magazine advertising agency brings to the table, can result in effective rates that are substantially below the published card — which is one of the most practical reasons to work with a specialist media buying partner rather than booking direct.

Bringing It All Together: Why The Link Magazine Advertising Deserves a Place in Your Media Mix

The case for The Link magazine advertising is not built on nostalgia for print or on a rejection of digital — it is built on a clear-eyed assessment of what each channel does well and where the gaps in most brands' media strategies actually lie. What we have observed across years of media planning and buying at SmartAds is that the brands which perform most consistently are those which resist the temptation to concentrate all their budget in a single channel, however efficient that channel appears on a cost-per-click basis; the brands that build durable market positions are those which show up in multiple environments, creating a cumulative impression of presence and credibility that no single channel can manufacture alone.

Print magazine advertising in India, and The Link magazine advertising specifically, occupies a role in that mix which is genuinely difficult to replace. The editorial trust, the quality of reader attention, the physical permanence of a well-designed page — these are attributes which have real commercial value, and the brands that understand this are the ones we see consistently winning on brand equity metrics even in categories where digital dominates the performance media conversation. The integration of QR code magazine ad functionality, augmented reality ads, and programmatic print buying approaches means that the channel is also becoming more measurable and more accountable than it has historically been, which removes one of the most common objections to print investment.

If you are a brand manager or media planner who is considering The Link magazine advertising for the first time, or who is looking to optimise an existing print media advertising strategy, the most important step is to approach it with the same rigour you would apply to any other channel — clear objectives, a well-designed creative, a measurement framework, and a booking strategy that secures the right positions at the right price. That is exactly what we do at SmartAds.in, where our media planning and media buying team works across 500 plus Indian cities and across every major advertising channel, including print magazine advertising, to build campaigns that deliver measurable results. We would be glad to put together a customised media plan for your brand — reach out to us at SmartAds.in and let us show you what a properly integrated print and digital strategy can do for your business.