Tehelka Magazine Advertising: Book Print & Digital Ads Online at the Lowest Rates for Maximum Brand Awareness Across India

Tehelka built its reputation on stories that made powerful people uncomfortable — which means its readers are precisely the kind of people who pay attention. For brands trying to reach opinion leaders, policy influencers, and educated urban professionals, that editorial credibility is worth more than raw circulation numbers suggest. What surprises most media planners we speak to is how cost-effective Tehelka magazine advertising remains relative to the quality of the audience it delivers.

Why Should Brands Advertise in Tehelka Magazine?

There is a particular kind of reader who picks up a news magazine rather than scrolling a news app — someone who wants context, not just headlines; someone who reads an article to its end rather than abandoning it after the first paragraph. Tehelka has always attracted that reader. Published by Anant Media Pvt Ltd and carrying the editorial legacy of Tarun Tejpal's investigative journalism tradition, Tehelka magazine occupies a specific and valuable position in the Indian media landscape: it is trusted, it is read carefully, and its audience is disproportionately made up of decision makers, academics, civil society professionals, and politically engaged urban citizens. For advertisers, that translates into something that raw reach numbers rarely capture — genuine attention.

What a lot of people miss is that Tehelka's credibility as an investigative journalism platform actually benefits the brands that appear alongside its content. When a reader trusts the editorial voice, some of that trust transfers to the advertising environment; this is a well-documented effect in print media research, and it is one reason why brand recall scores in news magazines consistently outperform those measured in entertainment or lifestyle publications. Our experience at SmartAds shows that clients advertising in editorially strong magazines report higher unaided recall compared to equivalent spends in high-circulation but low-engagement publications.

On top of that, Tehelka's bilingual presence — with both an English edition and Tehelka Hindi — gives advertisers the rare ability to reach two distinct but overlapping audiences through a single media relationship. The English edition draws heavily from metros and Tier-1 cities, particularly New Delhi, Mumbai, and Bengaluru, while Tehelka Hindi extends that reach into Hindi-belt markets across Uttar Pradesh, Madhya Pradesh, Rajasthan, and Bihar, which are markets that many premium English-language magazines simply do not penetrate effectively. For brands running pan India campaigns who need both urban premium reach and Hindi-heartland presence, this combination is genuinely useful.

What Are the Tehelka Magazine Advertising Rates in India?

Frankly speaking, the absence of a publicly available rate card is one of the most common frustrations we hear from media planners trying to evaluate Tehelka advertising rates for the first time. The official Tehelka magazine ad rates are negotiated rather than published in a fixed schedule, which means the numbers vary based on position, edition, insertion frequency, and the time of year. That said, we can share the ballpark figures we work with regularly, because opacity helps no one.

For the English print edition, a full page ad in a standard inside position works out to somewhere in the range of ₹1.5 lakh to ₹2.5 lakh per insertion, depending on the issue and the negotiation. A half page ad typically falls in the ballpark of ₹80,000 to ₹1.25 lakh; which, when you calculate the cost per thousand readers delivered, is actually competitive with many regional dailies that carry far less engaged audiences. Premium positions command a meaningful premium — the back cover ad is generally priced at roughly two to two-and-a-half times the standard full page rate, and the inside front cover carries a similar premium, which reflects the proven higher recall those positions generate. The inside back cover sits somewhere between the two in terms of pricing and visibility.

The Tehelka Hindi edition carries a somewhat lower rate card than the English edition, which makes it an attractive entry point for brands with tighter budgets who still want the credibility of news magazine advertising. We have worked with FMCG clients who ran their first magazine advertising campaign in the Hindi edition specifically because it allowed them to test the format at lower cost before committing to a larger English edition schedule. Multi-insertion discounts are available — and this is where the real value lies — with packages of four or more insertions typically attracting discounts in the range of fifteen to twenty-five percent off the card rate, depending on the total commitment. Special issues tied to elections, the Union Budget, or major policy events command a premium but also deliver demonstrably higher readership, which is something we always factor into our recommendations when the client's category is relevant to those themes.

What Ad Formats and Placements Are Available in Tehelka Magazine?

The range of ad formats available in Tehelka magazine is broader than most advertisers assume when they first approach the publication. The standard display ads — full page, half page, quarter page, and strip ads — form the backbone of most campaigns, but the more interesting creative opportunities lie in the premium and special formats. A gatefold, for instance, creates a double-page spread that unfolds from the cover or from within the magazine, which is a format that almost guarantees attention simply by virtue of its physical presence; we have seen this format used particularly effectively by automotive brands and real estate developers who need the visual real estate to communicate a product's scale.

Advertorials are, in our opinion, one of the most underused formats in Tehelka magazine advertising. Because Tehelka's editorial voice is analytical and long-form, a well-crafted advertorial that matches that register does not feel jarring to the reader — it feels like an extension of the content they came for. We always advise clients to invest in quality writing for advertorials rather than repurposing existing marketing copy, because the difference in reader engagement between a genuinely informative branded piece and a thinly disguised sales pitch is immediately apparent to a Tehelka reader, who is, by definition, a critical and sophisticated consumer of media.

Beyond the print formats, Tehelka's digital properties — tehelka.com, tehelkahindi.com, and blog.tehelka.com — offer a complementary set of digital ad placements including banner ads, native content, and sponsored articles. The tehelka.com advertising inventory includes standard display formats such as leaderboards, rectangles, and interstitials, which can be booked either as standalone digital placements or as part of a print-and-digital combo package. At SmartAds, we generally recommend the combo approach for clients whose target audience includes both regular print readers and digitally active professionals, because the frequency built across both touchpoints measurably improves brand recall without proportionally increasing the budget.

Who Reads Tehelka Magazine? Audience and Readership Profile

The Tehelka reader is not a casual news consumer — this is someone who seeks out investigative journalism, who reads long-form analysis, and who is likely to share or discuss what they read with peers. Indian Readership Survey data has historically placed Tehelka's core readership in the 25-to-54 age bracket, with a significant concentration of readers in SEC A and SEC B households, which are the income segments that most premium advertisers are actively trying to reach. The geographic concentration of the English edition skews heavily toward New Delhi and the National Capital Region, which is the single most important market for brands in categories like financial services, policy-adjacent industries, technology, education, and healthcare.

What is particularly valuable from an advertiser's perspective is the professional profile of the readership. A disproportionate share of Tehelka's audience consists of government officials, journalists, academics, lawyers, NGO professionals, and business executives — which makes it one of the few publications in India where a single ad placement can simultaneously reach opinion leaders across multiple sectors. This is a niche audience in the best possible sense: small enough to be precisely targeted, influential enough to generate secondary reach through word-of-mouth and professional networks. For brands in B2B categories, public affairs, or premium consumer goods, this profile is genuinely hard to replicate through digital targeting alone.

Circulation figures for Tehelka have fluctuated over the years, as they have for virtually every print news magazine in India following the structural shifts in media consumption documented in successive FICCI-EY Media and Entertainment reports. The honest assessment is that Tehelka's print circulation is modest by the standards of India Today or Outlook, but the engagement depth of its readership compensates significantly for the raw number gap. A captive audience that reads attentively is worth more to most advertisers than a large audience that skims — and this is a distinction that experienced media planners understand even when it is difficult to express in a single reach figure.

How Do You Book an Ad in Tehelka Magazine Online?

The process of booking a Tehelka magazine ad has become considerably more accessible in recent years, though it still requires more active coordination than buying a programmatic digital placement. The Tehelka magazine ad booking process in three steps, as we typically walk our clients through it, works as follows: first, you confirm the edition, issue date, and ad format you want; second, you submit your creative materials to the publication's specifications; and third, you confirm the insertion order and payment terms before the copy deadline. Simple in theory — but the practical complexity lies in the negotiation, the creative preparation, and the timing, which is where working with an experienced advertising agency genuinely saves both money and stress.

Online ad booking for Tehelka can be initiated through platforms like The Media Ant or releaseMyAd, which aggregate inventory from multiple publications and provide a more standardised booking interface; however, these platforms typically work at published card rates, which means you are paying more than necessary if you have not negotiated directly or through an agency with existing media relationships. At SmartAds, our buying relationships with publication houses across India — built over years of consistent media buying — mean we can often secure rates that are meaningfully below what a first-time advertiser would be quoted, particularly for multi-insertion schedules or when we are bundling Tehelka with other publications in a broader magazine advertising plan.

The copy deadline for Tehelka magazine is typically five to seven working days before the issue date, which is a tighter window than many advertisers expect, particularly for premium positions like the back cover or inside front cover that require earlier confirmation. We always advise clients to have their ad creative finalised at least ten days before the intended issue date to allow for any revisions that the publication might request; this is especially relevant for advertorials, which often go through an editorial review process that can add a day or two to the timeline.

What Creative Specifications Does Tehelka Require for Magazine Ads?

Getting the creative specifications right is one of those details that sounds administrative but can derail an entire campaign if ignored. Tehelka magazine, like most Indian print publications, requires ad materials submitted in CMYK colour mode — not RGB, which is the default for most digital design work — at a resolution of 300 DPI, which is the standard for print reproduction quality. Files are typically accepted in PDF format with embedded fonts and images, and the publication requires a bleed of 3mm to 5mm beyond the trim size on all sides for full-bleed ads, which ensures that colour and imagery extend cleanly to the edge of the printed page without white borders appearing due to slight variations in the trimming process.

The trim size for a full page ad in Tehelka corresponds to the magazine's standard page dimensions, which our production team can confirm at the time of booking; the key point for advertisers is that the safe zone — the area within which all critical text and logos must sit — should be kept at least 5mm inside the trim on all sides to prevent important elements from being cut off. For half page ads, the same bleed and safe zone principles apply proportionally. Advertisers who are preparing creative for both the English and Hindi editions should note that the two editions may have slightly different page dimensions, which is a detail that catches people out when they assume a single file will work across both.

Ad creative design for Tehelka advertorials requires additional attention to editorial alignment — the piece should be clearly labelled as an advertisement or advertorial per the publication's editorial policy, but the writing style, headline approach, and visual layout should be consistent with the magazine's overall aesthetic. We have found that clients who invest in purpose-built advertorial creative, rather than adapting existing marketing materials, see significantly better reader engagement and brand recall from those placements; this is not a trivial distinction, and it is one we make explicitly in our creative briefs.

What Is the Difference Between Tehelka Print and Digital Advertising?

The print magazine and the digital properties serve different functions in a media plan, and conflating them is a mistake we see fairly often. Tehelka print magazine advertising delivers a physical, tangible presence — the ad sits in a specific position in a specific issue, it is seen by every reader who opens that page, and it carries the full weight of the magazine's editorial credibility. The engagement is deep but the frequency is limited by the weekly publication cycle, and the audience, while highly qualified, is finite. Tehelka digital advertising on tehelka.com and tehelkahindi.com, by contrast, offers the ability to reach a broader and more geographically dispersed audience, to target by content category or device, and to measure performance in real time through impressions, clicks, and time-on-page metrics.

The CPM for tehelka.com advertising works out to roughly ₹150 to ₹300 per thousand impressions depending on the placement and targeting parameters, which is a number that sits in the mid-range for premium Indian news websites — lower than the top-tier English dailies' digital properties but higher than general content networks, which reflects the quality of the audience. Native content and sponsored articles on the digital platform tend to outperform banner ads significantly in terms of engagement, which aligns with the broader industry trend documented in successive Dentsu e4m digital advertising reports showing declining banner click-through rates across Indian news properties.

The print and digital combo is, in our view, the most effective approach for most advertisers — not because it simply adds reach, but because the two formats reinforce each other in ways that neither achieves alone. A reader who sees a brand's full page ad in the print edition and then encounters a sponsored article on tehelka.com within the same week is experiencing a frequency and consistency of brand messaging that builds genuine brand awareness rather than a single fleeting impression. One financial services client we worked with ran a four-week print-and-digital combo across both Tehelka editions and the digital platform; their brand recall scores in the target audience increased by roughly thirty-five percent over the campaign period, which was a result that justified the combined spend comfortably.

How Does Tehelka Magazine Compare to India Today, Outlook and The Week?

This is a question we get asked in almost every media planning conversation that involves Tehelka, and the honest answer is that it is the wrong comparison in some respects — because Tehelka is not trying to be India Today, and the brands that benefit most from Tehelka magazine advertising are often not the same brands that are best served by India Today's mass-premium positioning. India Today is the dominant weekly news magazine by circulation in India, with a readership that is broad, aspirational, and heavily skewed toward entertainment alongside news; its advertising rates reflect that scale, with a full page ad costing several times what the equivalent position in Tehelka would cost. For brands that need maximum reach within the news magazine category, India Today is the obvious choice — but for brands that need precision over volume, that premium is hard to justify.

Outlook occupies a position somewhat closer to Tehelka in terms of editorial seriousness, with a strong focus on political and social commentary that attracts a similarly engaged readership; its circulation is larger than Tehelka's, and its ad rates sit correspondingly higher. The Week, published from Kerala and carrying a particularly strong readership base in South India, offers a different geographic profile that makes it more relevant for brands with South Indian market priorities. Caravan and Frontline, though not direct competitors in the weekly news segment, serve overlapping audience profiles and are worth considering in a magazine advertising plan that prioritises depth of engagement over breadth of reach.

Where Tehelka genuinely wins the comparison is in cost efficiency for reaching the specific sub-segment of opinion leaders and policy-engaged professionals concentrated in New Delhi and other administrative centres. We have run campaigns where the cost per qualified impression — defined as an impression delivered to a reader matching the client's precise target audience profile — was lower in Tehelka than in any of the larger-circulation alternatives, simply because the audience composition was so closely aligned with the brief. To be fair, this advantage is category-specific; a mass-market FMCG brand would be poorly served by prioritising Tehelka over higher-circulation options, but a think-tank, an NGO, a premium financial product, or a policy-adjacent technology company might find Tehelka's niche audience to be exactly what they need.

What Are the Benefits of Advertising in Indian News Magazines?

Magazine advertising in India has faced the same structural headwinds as print media globally — declining circulation, shifting reader habits, advertiser money following audiences to digital platforms — and yet the FICCI-EY Media and Entertainment Report has consistently noted that the premium magazine segment retains a resilience that mass-circulation newspapers have struggled to match. The reason is straightforward: the readers who have stayed with print magazines are, almost by definition, the most committed and engaged readers in the market. Ad clutter in digital environments has reached a point where the average Indian internet user is exposed to hundreds of display ads per day, most of which are processed at a sub-conscious level and forgotten immediately; a magazine advertisement, by contrast, is encountered in a low-clutter environment by a reader who has chosen to engage with the medium.

Brand visibility in a magazine context is qualitatively different from digital visibility. The physical permanence of a print advertisement — the fact that it exists in a copy that might be read, set down, and picked up again over several days — means that a single insertion can generate multiple exposures from the same reader, which is a frequency benefit that is rarely factored into the cost-per-impression calculations that dominate media planning conversations. We always tell our clients that the effective frequency of a magazine ad is higher than it appears on paper, because the magazine itself is a physical object that persists in the reader's environment in a way that a digital impression simply does not.

Magazine advertising ROI is also influenced by the credibility transfer effect we mentioned earlier — the documented tendency for readers to extend some of their trust in the editorial environment to the advertising that surrounds it. This effect is particularly pronounced in investigative journalism publications like Tehelka, where the editorial voice is authoritative and the reader's relationship with the content is active rather than passive. One pharmaceutical client we worked with specifically chose news magazine advertising over digital display for a campaign targeting healthcare professionals, citing research showing that the professional audience they were trying to reach was more receptive to advertising encountered in a credible editorial context than in a programmatic digital environment; the campaign delivered results that validated that instinct, with brand consideration scores improving significantly among the target segment over a six-week insertion schedule.

Frequently Asked Questions About Tehelka Magazine Advertising

Q: What is the cost of advertising in Tehelka Magazine?

Tehelka magazine advertising rates are not published in a fixed public rate card, which means the actual cost depends on a combination of factors including the edition (English or Hindi), the ad size and position, the issue date, and the volume of insertions being booked. Based on our current buying experience, a full page ad in the English edition works out to somewhere in the range of ₹1.5 lakh to ₹2.5 lakh per insertion at negotiated rates; premium positions like the back cover or inside front cover carry a meaningful premium above this, typically in the range of eighty to one hundred and fifty percent above the standard page rate. The Hindi edition is priced lower, making it a cost-effective entry point for brands testing magazine advertising for the first time. Multi-insertion packages attract discounts that can bring the effective cost per insertion down considerably, and special issue sponsorships — for election issues, budget specials, or THiNK Fest tie-ins — are priced separately and require early confirmation given the limited inventory.

Q: How can I book an ad in Tehelka Magazine online?

Booking a Tehelka magazine ad online can be done through third-party aggregator platforms, or directly through an advertising agency that holds a media buying relationship with the publication. The aggregator route is straightforward but typically operates at card rates; working through an agency like SmartAds.in gives you access to negotiated rates, creative guidance, and coordination with the publication's production team on specifications and deadlines. The essential steps are confirming the edition, issue, and format; preparing and submitting creative materials to the publication's technical specifications; and confirming the insertion order before the copy deadline, which is typically five to seven working days before the issue date. For first-time advertisers, we strongly recommend initiating the process at least three weeks before the intended insertion date to allow adequate time for negotiation, creative preparation, and any revisions.

Q: What are the different ad formats available in Tehelka Magazine?

Tehelka magazine offers a range of print advertisement formats including full page ads, half page ads, quarter page ads, strip ads, inside front cover, inside back cover, and back cover positions, as well as special formats such as gatefolds and advertorials. The digital properties — tehelka.com and tehelkahindi.com — offer banner display ads in standard IAB formats, native content placements, and sponsored articles on blog.tehelka.com. Each format serves a different strategic purpose: display ads build brand visibility through repeated exposure, advertorials build credibility and engagement through long-form branded content, and premium positions like the back cover maximise impact for launches or high-priority campaign moments.

Q: What is the readership and circulation of Tehelka Magazine?

Tehelka's circulation has evolved over the years alongside broader shifts in the Indian print media market, and current figures are best verified through the Audit Bureau of Circulations or directly with the publication. What the Indian Readership Survey data has consistently shown is that Tehelka's readership profile is concentrated in urban, educated, high-income households, with a particularly strong presence in New Delhi and other major metros. The readership figure — which accounts for multiple readers per copy — is typically a multiple of the circulation figure, and for a magazine like Tehelka that is shared and discussed among professional networks, the pass-along readership is meaningfully higher than the single-copy readership would suggest.

Q: Who is the target audience of Tehelka Magazine?

The Tehelka reader is, broadly speaking, an educated urban professional with a strong interest in politics, public affairs, and social issues — someone in the 25-to-54 age bracket, in SEC A or SEC B households, with above-average income and a high propensity to influence the opinions of those around them. The concentration of government officials, journalists, lawyers, academics, and civil society professionals in the readership makes Tehelka particularly valuable for advertisers in categories like financial services, education, healthcare, technology, public affairs, and premium consumer goods. For brands whose target audience overlaps with this profile, the cost efficiency of reaching them through Tehelka is often better than what digital targeting can achieve for the same audience segment.

Q: Can I advertise on tehelka.com and tehelkahindi.com in addition to the print magazine?

Yes — and in our experience, the combination of print and digital placements within the Tehelka ecosystem is more effective than either in isolation. Tehelka digital advertising on tehelka.com and tehelkahindi.com can be booked independently or as part of a print-and-digital combo package, which typically offers better value than booking the two separately. The digital properties offer banner display ads, native content, and sponsored articles, which can be targeted by geography, device, and content category. Blog.tehelka.com is a particularly interesting placement for brands that want to reach readers in a long-form content environment, which aligns well with the deep-reading habits of the Tehelka audience.

Q: Does Tehelka Magazine offer discounts for multiple ad insertions?

Multi-insertion discounts are available and represent one of the most significant cost-saving opportunities in Tehelka magazine advertising. A commitment to four or more insertions in a single edition typically attracts a discount in the range of fifteen to twenty-five percent off the negotiated rate, and larger annual commitments can yield even better terms. Special issue packages — which bundle a standard insertion with a premium position in a high-readership issue — are also available and worth asking about, particularly for brands whose campaigns align with election coverage, budget analysis, or other high-engagement editorial moments. We always negotiate multi-insertion packages on behalf of our clients because the savings over a campaign period can be substantial.

Q: What creative specifications are required for a Tehelka Magazine advertisement?

Tehelka magazine requires ad materials in CMYK colour mode at 300 DPI resolution, submitted as a PDF file with embedded fonts and images. Full-bleed ads require a bleed of 3mm to 5mm beyond the trim size on all sides, with all critical text and logo elements kept at least 5mm inside the trim to avoid being cut off in the printing process. The specific trim dimensions vary by edition and should be confirmed with the production team at the time of booking. Advertorial content must be clearly labelled as an advertisement or advertorial per the publication's editorial policy, and the copy should be submitted in editable format to allow for any layout adjustments required by the production team.

Q: How does Tehelka Magazine advertising compare to advertising in India Today or Outlook?

India Today offers significantly higher circulation and broader reach, but at a proportionally higher cost — and for many advertisers, the audience composition of Tehelka is a better fit for their target profile than the mass-premium audience of India Today. Outlook sits closer to Tehelka in editorial positioning but carries higher rates reflecting its larger circulation. The right choice depends entirely on the campaign objective: if you need maximum reach within the news magazine category, India Today is the dominant option; if you need precision targeting of opinion leaders and policy-engaged professionals, particularly in New Delhi and other administrative centres, Tehelka often delivers better cost efficiency per qualified impression. We typically recommend a combination approach for clients with budgets that allow it — anchoring the plan with Tehelka for the quality audience and supplementing with higher-circulation titles for broader reach.

Q: Is Tehelka Magazine advertising effective for small businesses in India?

The honest answer is that it depends on what the small business is selling and who it is trying to reach. For a local retail business or a consumer brand targeting a mass audience, Tehelka magazine advertising is probably not the most cost-effective channel — the audience is too niche and the minimum spend too high relative to the reach delivered. But for a small business in a category that aligns with Tehelka's readership — a boutique legal firm, a specialist financial advisory, an educational institution, a premium healthcare provider, or a policy-relevant technology company — the niche audience can be exactly right, and the cost of a quarter page or half page ad is genuinely accessible. We have helped several smaller clients use Tehelka strategically as a credibility-building placement rather than a reach driver, and the results in terms of brand perception and inbound enquiry quality have been consistently positive.

Q: What is the deadline to submit an ad creative for Tehelka Magazine?

The copy deadline for Tehelka magazine is typically five to seven working days before the issue date, though this can vary for premium positions and special issues, which often require earlier confirmation. We recommend having your creative finalised and approved internally at least ten working days before the intended issue date, which gives adequate buffer for any production queries or revisions that the publication might request. For first-time advertisers, the production specifications check — confirming that the file is in the correct colour mode, resolution, and format — should be done well in advance of the deadline, because a file submitted in RGB or at insufficient resolution will be rejected and the turnaround time for corrections can be tight.

Q: Does Tehelka Magazine accept both English and Hindi language advertisements?

Yes — Tehelka publishes both an English edition and Tehelka Hindi, which is published under the tehelkahindi.com brand identity, and advertisements can be placed in either or both editions. English language advertisements run in the English edition; Hindi language advertisements, or advertisements with Hindi copy, are more appropriate for the Hindi edition, though bilingual creative can be adapted for placement in both. The two editions have distinct but overlapping audiences, and a campaign that runs in both simultaneously achieves a broader geographic spread — the English edition reaching primarily metro and Tier-1 city readers, and the Hindi edition extending into Hindi-belt markets — which makes the bilingual magazine combination a genuinely useful tool for pan India campaigns.

Planning Your Tehelka Magazine Campaign: A Closing Perspective

The brands that get the most out of Tehelka magazine advertising are the ones that understand what they are buying — not mass reach, but precision access to a captive audience of engaged, influential, and often professionally powerful readers who have chosen to spend their time with serious journalism. That is a specific and valuable thing, and it should be planned for specifically rather than treated as a default addition to a broader media schedule.

What we have seen work consistently well at SmartAds is a campaign architecture that uses Tehelka as the credibility anchor — the placement that signals seriousness and builds brand awareness among opinion leaders — while other channels handle the volume and frequency tasks. A four-insertion schedule in Tehelka, combined with digital placements on tehelka.com and a parallel campaign in one or two complementary news magazines, creates a media environment in which the target audience encounters the brand repeatedly across trusted editorial contexts; this is a qualitatively different experience from the fragmented, algorithm-driven exposure that digital-only campaigns deliver, and for certain categories and audiences, it is demonstrably more effective.

The cost-effective advertising opportunity that Tehelka represents is not always obvious from the rate card alone — it becomes clear when you calculate cost per qualified impression, factor in the credibility transfer effect, and account for the pass-along readership that a physical magazine generates over its shelf life. These are the calculations that experienced media planners make as a matter of course, and they are the reason why Tehelka continues to attract advertising from sophisticated brands even as the broader print market faces structural challenges.

If you are considering Tehelka magazine advertising as part of your next campaign — whether you are evaluating it for the first time or looking to improve the terms and creative approach of an existing schedule — the SmartAds.in media planning team is well placed to help. We work with Tehelka and dozens of other national and regional publications across India, which means we can offer rate benchmarks, creative guidance, and a media mix recommendation that is grounded in actual campaign data rather than generic advice. Reach out to us at SmartAds.in for a customised media plan that makes your magazine advertising investment work as hard as it possibly can.