The Week Magazine Advertising in India: Rates, Formats, and How to Book Ads for PAN India Brand Awareness

Most brands that come to us asking about print magazine advertising in India have already made up their minds about the big names — and yet, when we walk them through the actual readership profile and the cost-per-engaged-reader math, The Week magazine almost always surprises them. It reaches an audience that is, frankly speaking, among the most commercially valuable in Indian print media: senior professionals, business owners, policy-aware consumers, and opinion leaders who still read a physical magazine cover to cover every week. That combination of editorial credibility and audience quality is something that digital platforms, for all their targeting sophistication, have not quite replicated.

Why Advertise in The Week Magazine India?

There is a particular kind of attention that a weekly newsmagazine commands, which is qualitatively different from what a daily newspaper or a social media feed delivers. When someone picks up The Week magazine on a Sunday morning — which is when most readers engage with it — they are in a deliberate, unhurried reading mode; they are not scrolling, they are not multitasking, and the advertisement they encounter on page three or the back cover is processed with a level of cognitive engagement that media planners should not underestimate. We have found, across dozens of campaigns, that recall scores for print ads placed in premium current affairs magazines tend to run significantly higher than equivalent spends on digital display, particularly among audiences above 35 years of age.

The Week magazine, published by Malayala Manorama Co. Ltd. and headquartered in Kottayam, has been in circulation since 1982 — which gives it over four decades of editorial credibility and a readership base that has been built on trust rather than algorithm-driven virality. That heritage matters enormously when you are a premium brand trying to communicate quality, reliability, or authority. What a lot of people miss is that The Week is not just another English newsmagazine competing on news speed; it competes on depth, analysis, and the quality of its journalism, which in turn attracts a very specific kind of reader — the kind that luxury brands, BFSI advertisers, real estate developers, and automobile manufacturers have been chasing for years. At SmartAds, we always tell our clients that the magazine you choose to advertise in says something about your brand before anyone even reads your copy.

The PAN India distribution footprint of The Week magazine is another factor that deserves more credit than it typically receives in media planning conversations. Unlike regional language publications that dominate specific geographies, The Week reaches educated, English-reading audiences across Delhi, Mumbai, Bangalore, and virtually every Tier 1 and Tier 2 city in India, which makes it one of the few print vehicles that can genuinely deliver a national brand awareness campaign without requiring multiple regional buys. For brands that need to speak to decision makers simultaneously across markets — think a luxury automobile launch, a premium mutual fund, or a high-end real estate project — that single-publication national reach has real strategic value.

The Week Magazine Advertising Rates and Ad Format Options

Rates in print magazine advertising are always more nuanced than a rate card suggests, and The Week magazine advertising rates are no exception to that rule. A full page ad in The Week magazine — which is the most commonly booked format among national advertisers — works out to somewhere in the ballpark of ₹3.5 lakh to ₹5 lakh for a standard colour placement, depending on the position within the magazine; the rate card position matters enormously here, because a front-of-book placement commands a meaningfully different premium than a mid-book position. The back cover ad, which is the single most visible and prestigious position in any print publication, is priced significantly higher — typically in the range of ₹7 lakh to ₹10 lakh or above — and it is almost always sold out well in advance for high-traffic issues.

The inside front cover and inside back cover positions occupy a middle ground that experienced media planners often find to be the best value proposition in the entire rate card; they carry near-cover visibility at a price point that is roughly 30 to 40 percent lower than the back cover ad, which makes them particularly attractive for brands that want premium positioning without stretching their budget to its absolute limit. A half page ad, meanwhile, works out to somewhere between ₹1.8 lakh and ₹2.8 lakh depending on placement, which can be a smart entry point for brands testing The Week magazine advertising for the first time before committing to a full page ad or a multi-insertion campaign. The quarter page ad format, priced in the range of ₹90,000 to ₹1.5 lakh, is used most often by education brands, financial services firms, and real estate developers who are running high-frequency campaigns across multiple publications simultaneously.

Beyond the standard formats, The Week magazine offers a double spread ad — which spans two facing pages and creates an almost cinematic visual impact — and this format is particularly favoured by automobile brands and luxury advertisers who need the real estate to communicate a premium product story. The gatefold format, which unfolds to reveal an extended creative canvas, is rarer and commands a significant premium, but when it is executed well, it generates the kind of brand recall that no standard full page ad can match. Advertorial formats — which are editorial-style paid placements that blend seamlessly with the magazine's own journalism — are also available, and in our experience, these tend to generate higher engagement than display ads because readers spend more time with content that looks and reads like an article. It is worth noting that all The Week magazine advertising rates mentioned here are indicative benchmarks; the actual rates are subject to negotiation, frequency discounts, and the specific issue being booked, which is why working with an experienced advertising agency India like SmartAds makes a material difference to what you ultimately pay.

The Week Magazine Readership, Circulation, and Audience Demographics

The Audit Bureau of Circulations figures for The Week magazine have historically placed its paid circulation in the range of 4 to 5 lakh copies per week, which is a number that needs to be understood in context rather than in isolation. Print circulation figures, while important, tell only part of the story; the Indian Readership Survey data consistently shows that pass-along readership for premium English newsmagazines runs at a multiplier of anywhere between 3 and 5 readers per copy, which means the actual readership of The Week magazine India is substantially higher than the raw circulation number would suggest. When you factor in digital edition readers and the magazine's online presence, the total audience reach is considerably broader.

What makes The Week magazine's audience demographics genuinely compelling for advertisers is the composition of that readership rather than just the size. The IRS data and independent research consistently show that The Week's readers skew heavily toward the SEC A and SEC A+ categories — which translates to high income professionals, senior corporate executives, business owners, and policy-aware consumers who are active in financial decision-making. This is an affluent audience that is disproportionately represented in the top income deciles, concentrated in metro and Tier 1 cities, and engaged with categories like automobiles, financial products, premium real estate, travel, and luxury goods. For a brand targeting decision makers in the 35-to-60 age bracket with household incomes above ₹15 lakh per annum, The Week magazine advertising delivers a concentration of that target audience that is very difficult to replicate through mass media.

The geographic spread of The Week's readership is another demographic advantage that does not get discussed enough. While the magazine has its roots in Kerala and the Malayala Manorama publishing tradition, its English-language editorial positioning has given it a genuinely national readership base — with strong penetration in Delhi, Mumbai, and Bangalore, as well as significant reach in cities like Hyderabad, Chennai, Pune, and Ahmedabad. One financial services client we worked with had been running their brand awareness campaign exclusively in business dailies, and when we moved a portion of their budget to The Week magazine advertising, the quality of leads attributed to the print campaign — tracked through a dedicated URL on the ad — showed a noticeably higher average ticket size, which aligned perfectly with the magazine's affluent audience profile.

How to Book an Ad in The Week Magazine: The Step-by-Step Process

The ad booking process for The Week magazine is more structured than most first-time advertisers expect, and understanding the process upfront saves a significant amount of time and avoids the frustration of missed deadlines. The first step is to define your campaign objectives clearly — whether you are targeting brand awareness, a product launch, a specific event, or a sustained brand equity building exercise — because the format choice, position preference, and insertion frequency all flow from that strategic clarity. Once the objective is defined, the next step is to get a current rate card and availability check for your preferred positions, which can be done directly through The Week's official advertising department or through an authorised advertising agency India that has existing relationships with the publication.

At SmartAds, the process we follow for clients booking The Week magazine advertising typically involves three parallel tracks: negotiating the rate and position with the publication, briefing the creative team on the ad dimensions and specifications, and confirming the booking deadline for the target issue. The booking deadline for most issues of The Week falls roughly 10 to 14 days before the publication date, though premium positions like the back cover ad and inside front cover tend to have earlier deadlines — sometimes as much as 3 to 4 weeks in advance — because they are in high demand and publishers prefer to confirm them early. Missing the booking deadline is one of the most common and avoidable mistakes we see brands make when they try to manage print ad bookings in-house without agency support.

Artwork submission follows the booking confirmation, and this is where many campaigns run into avoidable technical problems. The Week magazine requires artwork in high-resolution PDF or TIFF format, with a minimum resolution of 300 DPI for all colour elements; the bleed size for a full page ad is typically 220mm x 285mm, while the non-bleed size (the safe area within which all critical text and design elements should sit) is approximately 200mm x 265mm. For a half page ad, the dimensions vary depending on whether it is a horizontal or vertical format, and it is always advisable to confirm the exact ad dimensions with the publication before briefing your design team, because even small discrepancies in bleed size can result in artwork being rejected or reprinted at cost. Ad booking online is increasingly available through platforms and agencies, which simplifies the process considerably, but the artwork submission and approval process still requires careful attention to technical specifications.

The Week Magazine vs India Today and Outlook: Which Suits Your Brand Better?

This is a comparison that comes up in almost every media planning conversation we have when a client is allocating budget across English newsmagazines, and the honest answer is that the three publications are not direct substitutes for each other — they serve overlapping but meaningfully different strategic purposes. India Today is the largest English newsmagazine by circulation in India, with a readership base that is broader and more mass-market in its composition; its advertising rates for a full page ad are generally higher than The Week magazine advertising rates, reflecting both its larger circulation and the premium that comes with market leadership. Outlook, on the other hand, has a more urban, liberal, and intellectually engaged readership profile which makes it attractive for certain categories — arts, culture, premium travel, and progressive brands — but its circulation has been under pressure in recent years.

The Week magazine occupies a distinct position in this competitive set; it has a readership that is arguably more concentrated among senior professionals and decision makers than India Today's broader mass-market audience, and its editorial tone — which is analytical, measured, and less sensational than some competitors — creates an environment that premium and luxury brands find more congruent with their own positioning. The CPM for The Week magazine advertising works out to a figure that is competitive with India Today when you adjust for audience quality rather than raw numbers, which is a calculation that experienced media planners make but that brand managers evaluating rate cards in isolation often miss. We have seen campaigns where a smaller spend in The Week generated better quality outcomes — higher response rates, better brand recall among the target demographic — than a larger spend in a higher-circulation publication, precisely because the audience concentration was superior.

The practical implication for media planning is that The Week magazine and India Today are best used together rather than as alternatives, particularly for PAN India brand awareness campaigns that need both breadth and depth. A client in the luxury real estate sector that we worked with ran a three-month campaign combining full page ads in The Week with a half page ad in India Today, and the combined reach among SEC A+ households in the top six metros was substantially higher than either publication could have delivered alone; the The Week placement, in particular, drove disproportionate engagement among the 45-to-60 age segment which was their primary buyer profile. The choice between these publications should ultimately be driven by audience fit, not just by rate card comparison.

Tips for Creating a High-Impact Ad in The Week Magazine

The single most common mistake we see in The Week magazine advertising — and frankly in print magazine advertising broadly — is brands repurposing their digital creative assets for print without adapting them for the medium. A creative that works on Instagram, with its thumb-stopping visual logic and minimal text, does not automatically translate into an effective full page ad in a premium weekly newsmagazine; The Week's readers are spending time with the publication, which means they will actually read your body copy if it is compelling, and that is an opportunity that most brands waste by defaulting to the same sparse visual-only approach they use for digital. At SmartAds, we consistently advise clients to treat their The Week magazine ad as a long-form brand communication, not a digital banner.

The editorial environment of The Week magazine also creates specific creative considerations that are worth thinking through carefully. The magazine's high quality print production — which is printed on glossy paper with excellent colour reproduction — means that rich, detailed photography and premium typography will render beautifully, and brands should take full advantage of that. The back cover ad, in particular, is an opportunity to create something that functions almost like a piece of art; we have worked with automobile clients whose back cover placements generated social media commentary from readers who photographed the ad and shared it, which is a kind of earned amplification that no media planner can plan for but that premium creative in a premium context can sometimes deliver. Colour spread placements benefit enormously from this production quality, and brands that invest in original photography for their The Week magazine ad rather than using stock imagery consistently report better engagement.

Timing your ad placement to coincide with The Week's special issues is a strategy that experienced advertisers use to significant effect, and it is one of the most underutilised tools in the print advertising toolkit. The Week publishes anniversary editions, year-end review issues, and special thematic issues throughout the year — which attract higher-than-average readership and are often kept by readers for reference long after the regular weekly issues have been recycled. An advertorial or a double spread ad placed in one of these special issues can deliver an extended shelf life that a standard weekly placement simply cannot match; the brand awareness impact continues weeks or even months after the issue date, which fundamentally changes the ROI calculation. Booking deadline for special issues tends to be earlier and positions fill up faster, so advance planning — ideally 6 to 8 weeks ahead — is essential.

How to Measure ROI from Your The Week Magazine Advertising Campaign

Print advertising ROI has historically been the hardest thing to defend in a marketing budget review, and we will be honest with you: measuring return on investment from The Week magazine advertising requires deliberate tracking mechanisms built into the campaign from day one, not retrofitted after the fact. The most effective method we have found — and one that we now recommend as standard practice for all print campaigns — is to include a unique URL, QR code, or promotional code in every ad, which allows digital attribution of offline-triggered behaviour. A client in the BFSI sector that we managed a six-insertion campaign for in The Week saw roughly 18 to 22 percent of their campaign-period website traffic arrive through the QR code embedded in the ad, which gave them a concrete data point to take back to their management when justifying the print advertising budget.

Beyond direct response tracking, brand lift measurement is the other dimension of ROI that deserves serious attention. Brand awareness and brand equity metrics — measured through pre- and post-campaign surveys among the target audience — can quantify the attitudinal shifts that a sustained The Week magazine advertising presence creates, even when those shifts do not immediately translate into measurable direct response. TAM AdEx data and industry research consistently show that print advertising in premium newsmagazines has a disproportionate impact on brand perception among high-income audiences, particularly in categories like financial services, automobiles, and luxury goods, where the decision-making cycle is long and the role of brand trust is significant. The return on investment from a single insertion may be difficult to isolate, but the cumulative brand equity effect of a sustained campaign is both real and measurable.

The Week magazine advertising also lends itself well to integrated campaign measurement when it is run alongside digital touchpoints. A strategy we have used effectively for several clients involves running The Week print ad in parallel with targeted digital campaigns on platforms where the same demographic is active — LinkedIn for B2B brands, premium news apps for business decision makers — and then measuring the lift in branded search volume, direct website traffic, and conversion rates during the campaign period. The interaction effect between print and digital is consistently positive in our experience; readers who see a brand in The Week and then encounter it again online are significantly more likely to engage meaningfully, which is a multiplier effect that neither medium achieves independently. The media options available through The Week's own digital platforms — including banner advertising on their website and app — can be used to create exactly this kind of integrated print plus digital campaign.

Frequently Asked Questions About The Week Magazine Advertising

Q: What are the current advertising rates for The Week magazine in India?

The Week magazine advertising rates vary by format and position, and the figures we share here are indicative benchmarks based on our current rate card knowledge and recent bookings. A full page ad in a standard colour position works out to somewhere between ₹3.5 lakh and ₹5 lakh, which is the most commonly booked format for national brand campaigns. The back cover ad — the most premium position in the magazine — is typically priced in the range of ₹7 lakh to ₹10 lakh or higher depending on the issue, and it is almost always booked well in advance. The inside front cover and inside back cover positions are priced somewhere between a standard full page and the back cover, making them attractive for brands that want premium visibility at a slightly lower investment. A half page ad works out to roughly ₹1.8 lakh to ₹2.8 lakh, while a quarter page ad is in the ballpark of ₹90,000 to ₹1.5 lakh. These rates are subject to negotiation, and multi-insertion bookings typically attract discounts of 10 to 25 percent depending on the frequency and the positions booked. For the most current and accurate rates, we recommend reaching out to SmartAds.in or directly to The Week's advertising department.

Q: How do I book an advertisement in The Week magazine?

Booking an ad in The Week magazine can be done directly through the publication's advertising department, through authorised advertising agencies, or through digital ad booking platforms. The process begins with confirming your preferred format, position, and issue date, followed by a rate negotiation and booking confirmation. Artwork is submitted separately, typically 10 to 14 days before the publication date, though premium positions require earlier confirmation. Working with an experienced advertising agency India simplifies this process considerably, as agencies have established relationships with the publication, access to current rate cards, and the ability to negotiate better rates and positions than most direct advertisers can secure independently. Ad booking online is increasingly available and convenient, though the artwork submission and approval process still requires careful attention to technical specifications.

Q: What ad formats are available in The Week magazine?

The Week magazine offers a full range of standard and premium print advertising formats. The standard formats include the full page ad, half page ad, quarter page ad, and strip or jacket positions. Premium formats include the back cover ad, inside front cover, inside back cover, and double spread ad which spans two facing pages. The gatefold format — which creates an extended creative canvas by unfolding — is available for high-impact campaigns and commands a significant premium. Advertorial formats, which are editorial-style paid placements, are also available and tend to generate higher reader engagement than standard display ads. Insert formats, where a separate printed piece is physically inserted into the magazine, are another option that is particularly popular for direct response campaigns in categories like real estate and financial services.

Q: What is the readership and circulation of The Week magazine India?

The Week magazine's paid circulation, as reported through the Audit Bureau of Circulations, has historically been in the range of 4 to 5 lakh copies per week. However, the actual readership — which accounts for pass-along readers in households, offices, waiting rooms, and libraries — is significantly higher; the Indian Readership Survey data suggests a readership multiplier of 3 to 5 for premium English newsmagazines, which would place The Week's total readership in the range of 12 to 25 lakh readers per issue. The readership is concentrated among SEC A and SEC A+ households, with strong representation in metro cities including Delhi, Mumbai, and Bangalore, as well as Tier 1 cities across the country.

Q: What is the booking and artwork submission deadline for The Week magazine?

The booking deadline for standard positions in The Week magazine is typically 10 to 14 days before the publication date. Premium positions — including the back cover ad, inside front cover, and inside back cover — often have earlier deadlines, sometimes 3 to 4 weeks in advance, because they are in high demand and publishers prefer to confirm them early. Special issues, such as anniversary editions and year-end reviews, have even earlier deadlines and fill up faster; we recommend booking these 6 to 8 weeks in advance. Artwork submission deadlines are usually 7 to 10 days before publication, and artwork must meet the magazine's technical specifications — 300 DPI resolution, correct bleed size, and the required file format — to avoid delays or rejection.

Q: What is the difference between a full-page and half-page ad in The Week magazine?

A full page ad occupies the entire page of the magazine and offers maximum visual impact and creative freedom; it is the preferred format for brand awareness campaigns, product launches, and premium brand communications where the creative concept requires space to breathe. A half page ad, as the name suggests, occupies half the page — either horizontally (landscape orientation) or vertically (portrait orientation) — and is a more economical option that still delivers meaningful visibility. The rate difference between a full page ad and a half page ad is typically in the range of 40 to 60 percent, which makes the half page a sensible choice for brands running high-frequency campaigns across multiple issues or multiple publications simultaneously. In terms of reader impact, a full page ad consistently outperforms a half page ad on recall metrics, but the half page ad can be highly effective when the creative is strong and the placement is in a high-traffic section of the magazine.

Q: Which industries or brands advertise most in The Week magazine?

The Week magazine's affluent, educated, and professionally active readership makes it particularly attractive for certain advertiser categories. Automobiles — especially premium and luxury vehicle brands — are among the most consistent advertisers, using full page ads and double spread formats to communicate product quality and aspiration. BFSI brands, including mutual funds, insurance companies, private banks, and wealth management firms, advertise heavily in The Week because the decision makers they are targeting are disproportionately represented in the magazine's readership. Real estate developers, particularly those marketing premium and luxury residential projects, find The Week's high income professional audience to be a highly relevant target audience. Education brands — including business schools, professional certification programmes, and premium coaching institutes — are also regular advertisers. Luxury goods, premium travel, and healthcare brands round out the typical advertiser mix.

Q: How does advertising in The Week magazine compare to India Today or Outlook?

The Week magazine occupies a distinct position relative to India Today and Outlook. India Today has a larger circulation and a broader, more mass-market readership, with advertising rates that are generally higher; it is the right choice for brands that need maximum reach across a wide demographic. The Week magazine India, with its more concentrated audience of senior professionals and decision makers, offers better audience quality for premium and luxury advertisers even if the raw circulation numbers are lower. Outlook has a more urban, intellectually engaged readership profile which suits certain categories well, but its circulation has been under pressure. For most premium brand campaigns, we recommend using The Week and India Today in combination rather than choosing one over the other, as they complement each other's audience profiles effectively.

Q: Can I advertise in The Week magazine digitally — on their website or app?

Yes, The Week magazine offers digital advertising options through its website and mobile app, which extend the reach of a print campaign to readers who consume the magazine's content digitally. Website banner advertising, app-based display ads, and digital edition placements are all available, and these can be combined with a print campaign to create an integrated media strategy that reaches The Week's audience across both physical and digital touchpoints. The digital advertising rates are significantly lower than print rates, which makes them an attractive complement to a print campaign rather than a standalone investment. At SmartAds, we increasingly recommend integrated print plus digital campaigns for clients advertising in The Week, because the combined reach and the interaction effect between the two media consistently outperforms either channel in isolation.

Q: How can I measure the ROI of my ad campaign in The Week magazine?

Measuring return on investment from The Week magazine advertising requires tracking mechanisms built into the campaign from the outset. The most effective approach is to include a unique URL, QR code, or promotional code in every ad, which enables digital attribution of offline-triggered responses. Brand lift measurement — through pre- and post-campaign surveys among the target audience — can quantify attitudinal shifts in brand awareness and brand equity. Monitoring branded search volume, direct website traffic, and conversion rates during and after the campaign period provides additional data points. For BFSI and real estate advertisers, dedicated phone numbers or landing pages in the ad can track inquiry volumes directly attributable to the print placement. The return on investment calculation should account for both direct response metrics and the longer-term brand equity value of sustained presence in a premium publication.

Q: What are the bleed and non-bleed dimensions for The Week magazine ads?

For a full page ad in The Week magazine, the bleed size is typically 220mm x 285mm, which includes the extra margin that extends to the edge of the page and is trimmed during the printing process. The non-bleed size — the safe area within which all critical text, logos, and design elements should be placed to avoid being cut off — is approximately 200mm x 265mm. For a half page ad in horizontal format, the bleed dimensions are approximately 220mm x 145mm, with the safe area correspondingly smaller. Ad dimensions for other formats — including the quarter page ad, double spread ad, and inside covers — vary, and it is always advisable to confirm the exact specifications with the publication or your advertising agency before briefing your design team. Artwork submitted without correct bleed size or at insufficient resolution (below 300 DPI) is typically rejected, which can cause delays and missed booking deadlines.

Q: Is there a discount for booking multiple insertions in The Week magazine?

Yes, multi-insertion bookings in The Week magazine typically attract meaningful discounts, and this is one of the most underutilised cost optimisation levers in print magazine advertising. A three-insertion booking generally attracts a discount in the range of 10 to 15 percent, while a six-insertion or twelve-insertion annual package can bring discounts of 20 to 30 percent or more, depending on the positions and the total value of the booking. Special issue placements are sometimes bundled with regular issue bookings at a package rate. Beyond the direct rate discount, frequency bookings also build brand familiarity with the readership over time, which compounds the brand awareness impact of each individual insertion. At SmartAds, we almost always recommend a minimum of three insertions for clients new to The Week magazine advertising, because a single insertion rarely delivers the kind of sustained brand recall that justifies the investment at the individual ad level.

Building a Long-Term Brand Presence Through The Week Magazine

There is a version of The Week magazine advertising that treats it as a one-off tactical spend — a single full page ad for a product launch, a back cover booking for a festive campaign — and there is a version that treats it as a sustained brand equity investment. In our experience, the brands that get the most out of print magazine advertising India are almost always the ones doing the latter. The cumulative effect of seeing a brand in The Week issue after issue, month after month, builds a kind of ambient credibility that is very difficult to achieve through any other medium; it signals permanence, seriousness, and confidence in a way that even the best digital campaign cannot replicate. One automotive brand we worked with committed to a twelve-insertion annual programme in The Week, and their brand tracking data at the end of the year showed a statistically significant improvement in consideration scores among the 40-to-55 age segment — which was precisely the audience The Week delivers.

The integration of print and digital is where the real value lies for most advertisers approaching The Week magazine advertising today. A print ad in The Week creates a high-quality, high-credibility brand impression; a digital retargeting campaign that reaches the same audience online in the days and weeks following the print publication amplifies that impression and drives the direct response that print alone cannot guarantee. The media options available through The Week's digital platforms — combined with programmatic targeting of audiences with similar demographic profiles — allow advertisers to build a genuinely integrated campaign that works across the full purchase funnel, from awareness to consideration to conversion. This is the kind of media planning that we help clients execute at SmartAds, and it is consistently where we see the strongest return on investment from print advertising budgets.

The Week magazine India remains one of the most strategically valuable print advertising vehicles for brands targeting affluent, educated, and professionally active audiences across the country. Its editorial credibility, its concentrated readership of decision makers and opinion leaders, its high quality print production, and its PAN India distribution make it a publication that belongs in the media plan of any brand serious about building sustained brand awareness among India's upper-income consumers. The rate card is accessible, the formats are flexible, and the audience is genuinely premium — which is a combination that is harder to find in print advertising than it used to be.

If you are planning to advertise in The Week magazine and want expert guidance on rates, formats, positioning strategy, and integrated campaign planning, the SmartAds media planning team works with brands across 500+ Indian cities and has direct relationships with The Week's advertising department. Reach out to us at SmartAds.in for a customised media plan that fits your budget, your audience, and your campaign objectives — we will tell you honestly whether The Week is the right vehicle for your brand, and if it is, we will make sure you get the best possible value from every insertion.