How to Book I Craze Magazine Advertising in India: Rates, Formats, and What Brands Actually Get for Their Money

Most brands that approach us about digital lifestyle magazine advertising have already made up their minds about print — they think it is expensive, unmeasurable, and reaching an audience that has moved entirely to Instagram. What surprises them, consistently, is that I Craze Magazine advertising sits at a price point that makes serious brand managers pause and reconsider their assumptions about the medium entirely.

The lifestyle and fashion category in India is undergoing a quiet but significant shift; digital-first magazines are capturing the attention of exactly the kind of affluent, aspirational Indian reader that premium brands have always wanted to reach, and they are doing it across platforms that blend the credibility of print with the measurability of digital. I Craze Magazine sits squarely in that intersection, which is why we have been recommending it with increasing frequency to clients across beauty, fashion, travel, and FMCG categories.

What Is I Craze Magazine and Who Does It Reach?

I Craze Magazine — published by Haystack Marketing Services Pvt. Ltd. — is one of India's more interesting entries in the digital lifestyle magazine space; it covers fashion, beauty, travel, wellness, and celebrity culture with a production quality that holds its own against far older publications. What a lot of people miss is that iCraze magazine was designed from the ground up as a digital-first publication, which means its editorial approach, visual language, and distribution strategy are all built around the habits of a reader who consumes content on a screen rather than picking up a copy at an airport bookstore.

The magazine's targeted readership skews toward urban, English-literate Indian readers between the ages of 18 and 45 — a demographic that the Indian Readership Survey (IRS) consistently identifies as the highest-spending cohort in lifestyle and fashion category purchases. These are readers in Mumbai, Delhi, and Bangalore who are actively making decisions about beauty products, fashion brands, travel destinations, and lifestyle services; they are not passive scrollers but engaged readers who spend meaningful time with each issue. From our experience working with brands in the premium consumer space, this kind of audience engagement is genuinely rare and worth paying attention to.

At SmartAds, we have found that the audience profile of I Craze Magazine overlaps significantly with the target segments of beauty brands, jewellery labels, travel companies, and luxury brand advertising clients — which is precisely why the magazine tends to deliver above-average brand recall among its readers. The publication has also built a presence among the Indian diaspora through international distribution platforms, which gives it a reach dimension that most competing Indian lifestyle publications of similar size simply cannot match.

How Much Does It Cost to Advertise in I Craze Magazine?

Frankly speaking, this is the question every client asks first, and it is also the question that most competitor pages answer either vaguely or not at all. I Craze magazine rates are positioned in a bracket that makes it accessible to brands that would find Vogue India or Harper's Bazaar India prohibitively expensive, while still delivering a premium editorial environment that justifies the investment.

A full page ad in I Craze Magazine works out to somewhere in the ballpark of ₹15,000 to ₹25,000 per insert, depending on the position and the issue — which is a number that surprises most clients when they realise they are getting placement in a professionally produced digital publication with national and international distribution for roughly the same cost as a modest social media campaign that disappears in 48 hours. The back cover advertisement commands a premium, typically running somewhere between ₹30,000 and ₹45,000, which reflects both its visibility and the fact that it is the most competed-for position in any magazine. The inside front cover sits in a similar premium bracket, generally priced higher than a standard full page ad but below the back cover, and it is a position we particularly recommend to clients launching a new product because the dwell time on that page is consistently higher than interior placements.

Half page ad rates in I Craze are considerably more accessible — in the range of ₹8,000 to ₹15,000 — which is where we often direct first-time advertisers who want to test the magazine before committing to a full-page or cover position. Multiple insertions discount structures are available and worth negotiating; in our experience, committing to three or more issues typically yields a rate reduction of somewhere between 15 and 25 percent, which makes the per-insert economics considerably more attractive. One automotive accessories brand we worked with came in planning a single issue test, and after we modelled the multi-issue discount against their reach objectives, they ended up committing to a six-issue campaign at a blended rate that brought their effective cost per thousand impressions well below what they were paying for display advertising on automotive content websites.

What Ad Formats Can You Book in I Craze Magazine?

The range of ad formats available in I Craze Magazine is broader than most advertisers expect, and choosing the right format is genuinely consequential for campaign performance — not just a cosmetic decision. The standard formats include full page ad placements, half page ad units (both horizontal and vertical orientations), quarter page positions, and the premium cover positions which include the back cover advertisement, inside front cover, and inside back cover; each of these carries different pricing, different audience dwell times, and different creative requirements.

Beyond the standard display formats, I Craze magazine advertising also accommodates advertorials — which, in our view, represent some of the best value available in the publication. An advertorial in a lifestyle magazine like iCraze allows a brand to tell a story in the editorial voice of the publication, which tends to generate significantly higher ad recall than a straight display ad. We have seen this work particularly well for beauty and wellness brands, where the product story benefits from context and explanation rather than a single striking visual. A skincare brand we worked with ran a four-page advertorial across two consecutive issues, and the brand awareness lift they measured among their target segment was roughly three times what they had seen from a comparable investment in social media brand promotion.

The ad insert format — a loose insert placed within the magazine — is another option worth considering, particularly for brands that want to include physical samples, discount vouchers, or QR code print digital integration elements that drive readers to a landing page or e-commerce destination. Cover page ad positions, both front and back, are booked well in advance and are frequently taken for festive issues, which brings us to a point that most advertisers overlook entirely: seasonal and festive issues of I Craze Magazine command a premium readership spike that makes them disproportionately valuable for ad placement magazine decisions.

How Do You Book an Advertisement in I Craze Magazine?

The magazine booking process for I Craze is more straightforward than most brands assume, particularly when you are working through a magazine advertising agency that already has the rate cards, contact relationships, and artwork submission protocols in place. The direct route involves reaching out to the publication's advertising team through their official channels, but the more efficient path — especially for brands that are running I Craze as part of a broader media mix — is to work through an authorised media buying partner who can handle ad space availability checks, rate negotiation, and ad artwork submission in a single workflow.

Through platforms like The Media Ant, which aggregates Indian magazine advertising inventory, the I Craze magazine booking process can be completed with a reasonable degree of transparency on pricing and availability; however, the rates listed on aggregator platforms are not always the lowest achievable, particularly for multi-issue campaigns. At SmartAds, our direct relationships with the publication's sales team mean we can often secure positions and rates that are not publicly listed, and we handle the entire process from brief to artwork delivery to proof approval — which matters more than it sounds when you are working against a print deadline.

The timeline for I Craze magazine booking is something brands consistently underestimate. For standard interior positions, material deadlines typically fall somewhere between 10 and 15 days before the issue date; for premium positions like the inside front cover or back cover advertisement, availability needs to be confirmed and blocked considerably earlier — sometimes four to six weeks out for festive issues. Rush bookings are possible in some cases, but they typically come with a premium and reduced position choice, which is why we always advise clients to plan their magazine advertising India calendar at least two months in advance.

Why Should Brands Advertise in a Lifestyle Digital Magazine Like I Craze?

The credibility and trust that print media — even in its digital form — confers on an advertised brand is something that is genuinely difficult to replicate in other channels, and it is a point that the FICCI-EY Media Report has consistently highlighted in its analysis of the Indian media landscape. When a reader encounters an advertisement in I Craze Magazine, it exists in a curated editorial environment where the publication's own credibility rubs off on the brand; this is the fundamental value proposition of lifestyle magazine advertising, and it is one that digital display advertising simply cannot replicate, regardless of targeting sophistication.

The audience reach of I Craze Magazine is also worth examining beyond raw numbers. What matters for brand promotion magazine investments is not just how many people see the ad, but who they are and what mental state they are in when they encounter it. A reader browsing I Craze is actively seeking inspiration in the lifestyle and fashion category — they are in a receptive, aspirational mindset that makes them significantly more open to brand messaging than someone who encounters the same brand in a pre-roll ad they are trying to skip. Our experience shows that the ad recall and brand recognition metrics from magazine advertising India consistently outperform equivalent digital display investments when measured against the same target audience.

On top of that, I Craze digital magazine advertising carries a social media amplification dimension that many brands do not factor into their ROI calculations. The magazine's own social media brand promotion activity — which includes coverage of featured brands across their Instagram and Facebook channels — means that an advertiser in the print or digital edition may also receive organic social visibility as part of the editorial relationship. This is not guaranteed as a contractual deliverable, but it is a real and recurring benefit that we have seen materialise for several of our clients, particularly those whose products or campaigns align with the magazine's editorial themes for that issue.

Where Is I Craze Magazine Available Digitally?

I Craze digital magazine distribution spans several of the major platforms that define how Indian readers access premium publications today. The magazine is available on Magzter, which is arguably the largest digital magazine newsstand in India and gives the publication access to Magzter's subscriber base of millions of readers across the country and internationally. It is also available on Readwhere, which has a particularly strong footprint in Tier 2 and Tier 3 cities India — a reach dimension that is often underappreciated by brands that assume premium lifestyle content only resonates in the metros.

Beyond the Indian platforms, I Craze Magazine has a presence on Issuu, which serves a more globally distributed audience and gives the publication visibility among Indian diaspora readers in the United States, United Kingdom, and the Gulf region. Perhaps most significantly for brands with international aspirations, iCraze magazine is listed on Magazinos international newsstand — a platform that positions Indian publications alongside global titles for an international English-language audience. This is a distribution dimension that very few competing Indian digital publications of similar scale can claim, and it is one we highlight specifically to luxury brand advertising clients and fashion brand India accounts that want their campaigns to have cross-border visibility.

The combination of Magzter, Readwhere, Issuu, and Magazinos international newsstand means that I Craze magazine advertising is not a geographically constrained investment; the digital publication India model allows a single ad booking to generate impressions across multiple platforms simultaneously, which fundamentally changes the cost-per-reach calculation compared to a traditional print-only magazine. When we model the total audience reach across all distribution platforms for a client considering I Craze, the effective CPM often works out to a figure that compares very favourably with online magazine advertising alternatives.

What Are the Creative Specifications for I Craze Magazine Ads?

Creative specifications for digital magazine advertising are an area where brands frequently run into problems, particularly those that are accustomed to producing assets for either traditional print or social media — because digital magazine ads occupy a middle ground that has its own specific requirements. For I Craze Magazine, full page ad dimensions are typically set at 210mm x 297mm (A4 format) at a resolution of 300 DPI for print-quality rendering, with a bleed area of 3mm on all sides; these specifications ensure that the high-quality visuals print correctly across both digital rendering and any physical print runs.

For digital-specific placements within the iCraze magazine ecosystem, files are generally accepted as high-resolution PDFs or JPEG files with embedded fonts and colour profiles set to CMYK — a requirement that catches out a surprising number of brands whose design teams work primarily in RGB for screen-based output. The ad artwork submission process requires files to be delivered to the publication's production team by the material deadline, which — as we mentioned earlier — typically falls 10 to 15 days before the issue date. At SmartAds, we manage this process for our clients end-to-end, which means we review artwork against the publication's specifications before submission and flag any issues before they become deadline problems.

What a lot of people miss when creating ads for digital magazine advertising is that the visual language needs to work in two contexts simultaneously: as a static image in the digital magazine reader interface, and potentially as a shared or screenshotted image on social media. This means that the design needs to be legible at the full-page scale of a tablet or desktop screen, but also striking enough to communicate the brand message at the reduced scale of a social media share. We always advise our clients to include a QR code print digital integration element — a scannable code that takes readers directly to a product page, lookbook, or campaign landing page — because it is one of the most effective ways to create a measurable bridge between the magazine ad and downstream conversion activity.

How Does I Craze Magazine Compare to Other Fashion Magazines in India?

To be honest, this is a comparison that deserves more nuance than most media planning discussions give it. Vogue India, Femina, Cosmopolitan India, Grazia India, and GQ India all occupy different segments of the fashion magazine advertising India market, and placing them in direct competition with I Craze Magazine misses the point of what each publication is actually selling. The flagship titles — Vogue India, Harper's Bazaar India — command advertising rates that are genuinely out of reach for most brands outside the luxury and premium FMCG categories; a full page ad in Vogue India can run to several lakhs, which makes I Craze magazine rates look extraordinarily accessible by comparison.

Where I Craze competes most directly is with the mid-tier digital lifestyle publications — titles like Grazia India's digital edition and the digital versions of Femina — where the audience profile is broadly similar but the pricing structure is considerably more democratic. The key differentiator for I Craze is its digital-native architecture; unlike publications that began as print titles and have retrofitted a digital presence, iCraze magazine was built for digital consumption, which means its reader engagement metrics — time spent per issue, page completion rates, return visit frequency — tend to be stronger than legacy titles that are still optimising their digital reader experience. TAM AdEx data on magazine advertising trends consistently shows that digital-first publications are gaining share of advertising spend in the lifestyle and fashion category, which reflects exactly this dynamic.

From a niche audience India perspective, I Craze also benefits from a more focused editorial identity than some of the broader women's interest titles; its concentration on fashion, beauty, travel, and celebrity brand promotion means that its readership is self-selected for interest in exactly the categories that most lifestyle advertisers are targeting. A beauty brand, for instance, is not paying to reach readers who are primarily interested in parenting or cooking content — they are reaching a concentrated audience of readers who actively seek out beauty and lifestyle content, which is a targeting efficiency that broad-interest publications cannot match.

Can Small Businesses Afford to Advertise in I Craze Magazine?

This is a question we get asked more often than you might expect, and the answer is more encouraging than most small business owners anticipate. The half page ad and quarter page formats in I Craze magazine advertising bring the entry point down to a level that is genuinely accessible for regional brands, startups, and SMBs that want the credibility of magazine advertisement without the budget of a national FMCG campaign. A quarter page ad insert in a standard issue can work out to somewhere in the range of ₹5,000 to ₹10,000, which is a number that puts I Craze magazine advertising within reach of businesses that are spending similar amounts on boosted social media posts.

The strategic case for small businesses to advertise in I Craze Magazine is actually quite strong, and it comes down to the nature of targeted readership. A boutique jewellery label from Jaipur, a wellness retreat in Goa, or a homegrown fashion brand from Kolkata — these are exactly the kinds of brands that benefit disproportionately from the editorial credibility of a lifestyle magazine environment, because the association with a curated publication does more for their brand positioning than it does for a national brand that already has established recognition. We worked with a small organic skincare startup that had been spending their entire digital budget on Instagram ads with diminishing returns; we redirected a portion of that budget into a three-issue I Craze magazine advertising campaign, and the brand awareness lift they saw among their target segment — measured through a simple pre-and-post survey — was significant enough that they continued the campaign for the full year.

On top of that, the multiple insertions discount structure means that committing to a longer campaign run actually makes the per-issue investment smaller, not larger — which is a counterintuitive but important point for budget-conscious advertisers. A small business that books six issues of a half page ad in I Craze will pay a lower effective rate per insert than one that books a single full page ad, and they will benefit from the cumulative brand visibility that consistent presence in a publication builds over time. At SmartAds, we always tell our clients that frequency and consistency in magazine advertising India outperform one-off big-budget placements for brand building purposes.

How Do You Measure ROI from I Craze Magazine Advertising?

Magazine ad ROI is the topic that makes most traditional media planners nervous and most digital-first marketers dismissive — but the measurement challenge is more solvable than either camp typically acknowledges. The most direct measurement mechanism for I Craze digital magazine advertising is the QR code print digital integration approach: every ad carries a unique QR code that routes to a tracked landing page, which allows the advertiser to measure click-throughs, time on site, and conversion events that are directly attributable to the magazine placement. This is a technique we use as standard practice for all our magazine advertising India campaigns, and it transforms what was previously an unmeasurable medium into one that produces actual attribution data.

Beyond direct response tracking, brand awareness and ad recall measurement for I Craze magazine advertising can be conducted through panel-based research — a methodology that the Indian Readership Survey (IRS) framework supports and which gives advertisers a statistically valid read on how their brand recognition metrics move among the publication's audience over the course of a campaign. The FICCI-EY Media Report has noted that magazine advertising consistently delivers higher ad recall rates than digital display formats, with some studies showing recall figures that are two to three times higher than equivalent digital impressions; this is a function of the engaged reading environment that magazines create, which is genuinely different from the distracted, multi-tab browsing context in which most digital display advertising is consumed.

What we tell our clients is that magazine ad ROI should be evaluated across three dimensions simultaneously: direct response (tracked through QR codes and unique URLs), brand metrics (measured through pre-and-post awareness studies), and the earned media value of any social amplification that the publication generates around the advertiser's campaign. When all three dimensions are factored in, the effective return on I Craze magazine advertising investment typically looks considerably more attractive than a simple cost-per-click comparison with digital channels would suggest — and that is a calculation we are always willing to model for clients who want to make the case internally for magazine advertising India as part of their media mix.

Frequently Asked Questions About I Craze Magazine Advertising

Q: What is I Craze Magazine and what topics does it cover?

I Craze Magazine is a digital-first lifestyle and fashion publication published by Haystack Marketing Services Pvt. Ltd., covering fashion, beauty, travel, wellness, celebrity culture, and luxury lifestyle content for an urban, English-literate Indian readership. The magazine is designed to appeal to aspirational Indian consumers who are actively engaged with lifestyle and fashion category content, and its editorial mix positions it squarely in the premium digital publication India space alongside established titles in the women's lifestyle segment.

Q: How much does it cost to advertise in I Craze Magazine in India?

I Craze magazine rates vary by position and format, but as a general orientation: a full page ad typically works out to somewhere between ₹15,000 and ₹25,000 per insert for standard interior positions, while premium positions like the back cover advertisement or inside front cover command rates in the ₹30,000 to ₹45,000 range. Half page ad placements are available at lower price points, and multiple insertions discount structures can bring the effective per-issue rate down significantly for multi-issue campaigns. These are indicative figures; actual rates depend on the specific issue, position, and negotiated package, which is why working with a magazine advertising agency that has direct rate card access is advisable.

Q: What ad formats are available for I Craze Magazine advertising?

I Craze magazine advertising accommodates a range of formats including full page ad, half page ad (horizontal and vertical), quarter page, cover page ad positions (back cover advertisement, inside front cover, inside back cover), advertorials, and loose ad insert formats. Digital-specific formats may also be available depending on the platform through which the magazine is distributed — Magzter, Readwhere, and Issuu each have their own interactive ad capabilities that can complement the standard static formats.

Q: How do I book an advertisement in I Craze Magazine?

The I Craze magazine booking process can be initiated directly through the publication's advertising sales team, through aggregator platforms like The Media Ant, or through a magazine advertising agency like SmartAds that manages the entire booking, negotiation, and ad artwork submission process on behalf of the advertiser. Working through an agency is generally more efficient for multi-issue campaigns or for advertisers who are running I Craze as part of a broader media mix, since the agency can handle rate negotiation, ad space availability confirmation, and deadline management in a single workflow.

Q: Where can I Craze Magazine be read digitally?

I Craze digital magazine is available across several major platforms: Magzter (India's largest digital magazine newsstand), Readwhere (which has strong penetration in Tier 2 and Tier 3 cities India), Issuu (which serves an international English-language audience), and Magazinos international newsstand (which positions the publication alongside global titles for diaspora and international readers). This multi-platform distribution means that I Craze magazine advertising generates impressions across all these platforms simultaneously from a single booking.

Q: What is the readership and audience profile of I Craze Magazine?

The targeted readership of I Craze Magazine skews toward urban, English-literate Indian readers between 18 and 45 years of age, with a strong concentration among affluent Indian readers in the lifestyle and fashion category. The Indian Readership Survey (IRS) framework identifies this demographic as among the highest-spending consumer cohorts in India, making them a highly valuable audience for brands in beauty, fashion, travel, luxury, and premium FMCG advertising India categories. The magazine's digital-first distribution also means its audience extends beyond the traditional metro markets to include readers in smaller cities who access the publication through digital platforms.

Q: How many days in advance do I need to book an I Craze Magazine ad?

For standard interior positions, material deadlines for I Craze magazine booking typically fall 10 to 15 days before the issue date, but ad space availability should ideally be confirmed two to four weeks in advance to secure the desired position. For premium positions — back cover advertisement, inside front cover, cover page ad — availability needs to be blocked considerably earlier, particularly for festive issues which are heavily competed for. Rush bookings are occasionally possible but come with reduced position choice and sometimes a premium rate, which is why advance planning is strongly recommended.

Q: Can small businesses advertise in I Craze Magazine on a limited budget?

Yes — and this is genuinely one of the more underappreciated aspects of I Craze magazine advertising. Quarter page and half page ad formats bring the entry point down to a range that is accessible for regional brands, startups, and SMBs, and the multiple insertions discount structure means that committing to a multi-issue run actually reduces the per-insert cost rather than increasing it. For small businesses in the fashion, beauty, wellness, or lifestyle space, the credibility and brand visibility that comes from appearing in a curated lifestyle magazine environment can deliver a brand positioning benefit that significantly outweighs the modest investment required.

Q: Does I Craze Magazine offer social media promotion as part of the ad package?

Social media brand promotion by the magazine — coverage of featured brands across the publication's own Instagram and Facebook channels — is a benefit that has been associated with I Craze magazine advertising, though the specific terms vary by campaign and should be confirmed at the time of booking. The magazine's editorial team sometimes features advertisers in their social content when the brand or campaign aligns with the issue's editorial themes, which creates earned media value on top of the paid placement. This is not always a guaranteed contractual deliverable, but it is a real dimension of the value that I Craze magazine advertising can deliver, and it is worth discussing explicitly during the booking process.

Q: How do I measure the ROI of my I Craze Magazine advertising campaign?

The most effective approach to measuring magazine ad ROI from I Craze campaigns combines QR code print digital integration (unique codes in each ad that route to tracked landing pages), pre-and-post brand awareness surveys among the target audience, and an assessment of earned media value from any social amplification the publication generates. Direct response tracking through QR codes provides hard attribution data; brand metric surveys provide evidence of awareness and recall lift; and earned media valuation captures the full value of the campaign investment. When all three dimensions are measured together, the effective return on I Craze magazine advertising typically compares very favourably with equivalent digital channel investments.

Q: What are the creative artwork specifications for I Craze Magazine ads?

For I Craze digital magazine, full page ad dimensions are typically A4 format (210mm x 297mm) at 300 DPI resolution, with a 3mm bleed on all sides. Files should be submitted as high-resolution PDFs or JPEG files with CMYK colour profiles and embedded fonts. For digital-specific placements on platforms like Magzter or Readwhere, additional interactive elements may be supported — including hyperlinks and embedded video in some cases. Ad artwork submission deadlines are typically 10 to 15 days before the issue date, and all files should be reviewed against the publication's specifications before submission to avoid last-minute revision cycles.

Q: Is I Craze Magazine available on international platforms?

Yes — I Craze digital magazine is available on Magazinos international newsstand, which distributes Indian publications to an international English-language audience, as well as on Issuu, which has a globally distributed readership. This international availability is particularly relevant for luxury brand advertising clients, fashion brand India accounts, and any brand that wants their campaign to have visibility among the Indian diaspora in markets like the United States, United Kingdom, and the Gulf region. It is a distribution dimension that sets iCraze magazine apart from many competing Indian lifestyle publications of similar scale.

A Final Word on I Craze Magazine Advertising and Where It Fits in Your Media Plan

The honest assessment of I Craze magazine advertising — from the perspective of a media planning team that has placed campaigns across television, cinema, outdoor, radio, digital, and print — is that it occupies a genuinely useful position in the media mix for brands in the lifestyle, fashion, beauty, and premium consumer categories. It is not a replacement for mass-reach channels, and we would never recommend it as a standalone solution for a brand that needs to build awareness quickly at scale; but as a credibility-building, audience-quality-focused component of a broader ad campaign India, it delivers value that is difficult to replicate through digital-only strategies.

What makes I Craze magazine advertising particularly interesting right now is the convergence of factors that are making digital magazine advertising India more attractive than it has been at any previous point: the growth of premium digital content consumption post-pandemic, the expansion of platforms like Magzter and Readwhere into smaller cities, the increasing sophistication of QR code print digital integration as a measurement tool, and the rising cost of social media advertising which is making the relative value of magazine ad rates India look considerably more competitive. The FICCI-EY Media Report has consistently flagged the resilience of magazine advertising in the premium lifestyle segment even as broader print categories face pressure, and our own campaign data supports that observation.

For brands that are considering I Craze magazine advertising for the first time, our recommendation is to start with a two or three issue commitment at a half page or full page format, use QR codes to track direct response, and measure brand metrics at the end of the campaign before making a longer-term decision. The per-insert economics are favourable enough that the risk of a test campaign is genuinely low, and the upside — in terms of brand visibility, audience quality, and the credibility that comes from appearing in a curated editorial environment — is real and measurable.

If you are planning a campaign in I Craze Magazine or evaluating it as part of a broader magazine advertising India strategy, the SmartAds media planning team is available to provide customised rate cards, audience data, and campaign recommendations based on your specific brand objectives and budget. You can reach us at SmartAds.in, where our team handles I Craze magazine booking alongside placements across 500+ Indian cities and every major media channel — which means your I Craze campaign can be planned and executed as part of a genuinely integrated media strategy, not as an isolated experiment.