Advertising in The Teenager Today: Rates, Formats, and Why India's Only Teen Magazine Still Earns Its Place in a Smart Media Plan

Most brand managers we speak to are genuinely surprised when they learn that a print magazine founded in 1970s Bombay continues to command serious attention from edtech platforms, FMCG companies, coaching institutes, and fashion labels — all competing for space in the same publication. The Teenager Today is not a nostalgia play; it is, by most measurable definitions, the only dedicated national youth magazine in India that has survived every wave of digital disruption while maintaining a loyal, highly specific readership. That specificity is exactly what makes The Teenager Today magazine advertising worth a serious conversation.

Why Is The Teenager Today the Best Magazine to Advertise in for Youth Brands in India?

There is a version of this question that gets asked in almost every media planning meeting we sit in, and the honest answer is more nuanced than a simple yes. What makes The Teenager Today genuinely distinctive is not just that it exists as India's first teen magazine — founded by J. Maurus and Aloysius G. Rego under the Bombay Pauline Periodicals Society — but that it has cultivated a readership which is, by the standards of Indian print media, unusually focused. The magazine speaks directly to students between the ages of thirteen and nineteen, which is a demographic that most national publications treat as an afterthought wedged between youth supplement pages and parenting columns.

What a lot of people miss is that this demographic is not just consuming content — they are actively forming brand preferences that, according to several cycles of the Indian Readership Survey, tend to persist well into adulthood. When we have worked with FMCG clients on teen-facing campaigns, the consistent finding is that brand recall among readers of a dedicated publication like The Teenager Today is measurably higher than the same ad served through a general-interest magazine with a broader age spread. The magazine's editorial mix — covering career guidance, teen health and wellbeing, lifestyle, relationships, and current affairs — creates a context in which advertising feels relevant rather than intrusive, which is a distinction that matters enormously when you are trying to build brand loyalty among teens.

The Bombay Pauline Periodicals Society, which publishes the magazine out of Mumbai, has maintained editorial credibility over decades in a way that gives advertisers a degree of brand-safe environment that is genuinely hard to replicate. At SmartAds, we always tell our clients that the uncluttered advertising environment of a niche magazine like this one is worth factoring into your cost-per-impression calculation, because you are not competing with forty other display advertisements on the same page the way you might in a newspaper supplement or a general lifestyle glossy.

What Are the Advertising Rates for The Teenager Today Magazine?

Frankly speaking, this is the section that most agency websites and booking platforms deliberately leave vague, and we think that does brands a disservice. The Teenager Today ad rates vary depending on placement, size, and whether you are booking a single issue or a multi-issue campaign — but we can give you realistic ballpark figures based on our media buying experience.

A full-page display advertisement in The Teenager Today works out to somewhere in the range of ₹40,000 to ₹65,000 per insertion, which is a number that tends to surprise clients who have been benchmarking against metro newspaper rates. A half-page ad typically falls in the ballpark of ₹22,000 to ₹35,000, while strip ads and smaller display formats can be booked for considerably less — often under ₹15,000 — making this accessible even for regional brands or smaller edtech startups that are working with constrained budgets. Premium positions command a meaningful premium: the back cover advertisement, which is the most sought-after placement in any print publication, is priced significantly higher than the run-of-magazine rate, and the inside front cover similarly attracts a loading of roughly thirty to forty percent above the standard full-page rate.

What we tell our clients is that the magazine advertising rates here need to be read against the circulation and the specificity of the target audience, not against a raw CPM comparison with digital. A double spread in The Teenager Today, which runs somewhere in the ₹80,000 to ₹1,20,000 range depending on the issue and negotiation, delivers something that a YouTube pre-roll cannot: a captive audience that has actively chosen to engage with the publication, in a physical format that carries a shelf life of weeks rather than seconds. Multi-issue bookings — say, four to six consecutive months — are typically negotiated at a discount of fifteen to twenty-five percent off the card rate, which is where the real value lies for brands running sustained awareness campaigns.

Understanding Rate Card Negotiations

The published rate card is always the starting point, never the final number. Our experience shows that agencies booking on behalf of clients consistently achieve better rates than direct advertisers, partly because of volume relationships with the publication and partly because the negotiation involves value-adds — editorial mentions, digital extensions, or preferred placement — that are not always visible in the headline rate. If you are planning to advertise in The Teenager Today for the first time, going in with a three-month commitment rather than a single insertion will almost always yield a more favourable CPM, and it gives the campaign enough frequency to actually build brand awareness among the teen readership rather than producing a single impression that disappears.

What Ad Formats Does The Teenager Today Offer?

The magazine offers a fairly standard suite of print ad formats, but understanding which ones work best for which objectives is where media planning experience actually earns its keep. The full-page ad is the workhorse of most campaigns we run in this publication — it gives creative teams enough canvas to tell a story, and it commands attention in a way that smaller formats simply cannot match when you are trying to establish brand visibility with a new audience.

The half-page ad, which can be oriented either horizontally or vertically depending on the publication's layout, is the format we most often recommend to clients who are testing the magazine for the first time; it keeps the cost manageable while still delivering meaningful presence. Strip ads, which run across the bottom or top of a page, are better suited to reminder advertising or direct-response calls to action — a coaching institute promoting its entrance exam preparation courses, for instance, or an edtech platform driving app downloads. The double spread is the format that genuinely stops a reader mid-flip, and we have seen it used to particularly strong effect by fashion brands and lifestyle products where visual impact is the primary objective.

Beyond standard display advertisement formats, The Teenager Today also offers the inside front cover and back cover advertisement as premium placements, both of which carry disproportionate recall value relative to their cost premium. The inside front cover is the first thing a reader sees when they open the magazine, which makes it ideal for brand launches or campaign kickoffs; the back cover, by contrast, has the advantage of being visible even when the magazine is lying closed on a desk or in a school bag. Advertorial placements — which we will discuss in more detail later — represent a separate category entirely, and one that we think is significantly underused by brands that could benefit from the editorial credibility they confer.

Who Reads The Teenager Today — Audience Profile and Reach

The readership of The Teenager Today skews heavily toward students in English-medium schools across India, which immediately tells you something important about the socioeconomic profile of the audience. These are, by and large, teenagers from middle-class and upper-middle-class households in urban and semi-urban India — the children of families where purchase decisions for education, personal care, fashion, and technology are made with meaningful disposable income behind them. The Indian Readership Survey has historically placed the magazine's readership in the category of SEC A and SEC B households, which is the sweet spot for a large number of consumer brands.

What makes this audience particularly interesting from a media planning perspective is the concept of purchase influence — these teenagers are not just buying for themselves, they are actively influencing family purchase decisions on everything from smartphones to holiday destinations to coaching institute choices. One automotive brand we worked with was initially skeptical about including The Teenager Today in their media plan, arguing that teenagers do not buy cars; what changed their mind was research showing that in a significant proportion of urban Indian families, the teenager's opinion carries meaningful weight in the final vehicle purchase decision, particularly for second-car purchases. That insight shifted the entire framing of the campaign from product advertising to aspiration-building, and the results were measurably better than the client had seen from comparable spends in general lifestyle magazines.

The magazine's circulation spans the pan India market, with particular strength in Maharashtra, Delhi-NCR, Karnataka, Tamil Nadu, and the major metros — but the distribution network also reaches Tier 2 and Tier 3 cities through school libraries, subscription networks, and retail channels, which gives it a small-town India reach that many advertisers underestimate. For brands trying to build awareness in markets beyond the eight or ten largest cities, this is a genuinely useful characteristic; the alternative of running separate regional campaigns in smaller markets would cost considerably more and would not carry the same editorial credibility.

How Do You Book an Advertisement in The Teenager Today?

The booking process for magazine advertising in India is more straightforward than most first-time advertisers expect, though there are a few procedural details that can trip you up if you are not familiar with the publication's timelines. The Teenager Today is a monthly publication, which means the ad booking deadline typically falls three to four weeks before the cover date — and missing that window means waiting an entire month, which can be a real problem if you are working around a campaign launch date or a seasonal push.

Direct booking through the publication's Mumbai office is one route, though in our experience the process tends to be smoother and faster when handled through a media buying agency that already has an established relationship with the publication. At SmartAds, we manage the entire ad booking process on behalf of our clients — from rate negotiation and space confirmation through to creative specifications briefing and final material dispatch — which eliminates the back-and-forth that can otherwise consume a surprising amount of time. The material submission deadline is typically one to two weeks before the publication date, and the accepted file formats for ad creative are high-resolution PDF or TIFF files at a minimum of 300 DPI, with colour profiles in CMYK rather than RGB to ensure accurate colour reproduction in print.

For brands that are new to magazine advertising, the most common mistake we see is submitting creative that has been designed for digital use — low resolution, RGB colour space, fonts that are not embedded — which results in either a delayed booking or a printed ad that looks noticeably different from the intended design. The dimensions for a full-page ad in The Teenager Today are approximately 21 cm x 28 cm with a bleed allowance of 3-5 mm on all sides; the half-page ad dimensions vary depending on orientation, and the publication's production team will confirm exact specifications at the time of booking. Getting these details right at the creative stage saves significant time and avoids the cost of last-minute design revisions.

What Types of Brands Advertise in The Teenager Today?

The advertiser mix in The Teenager Today reflects the magazine's editorial positioning quite accurately. Coaching institutes and career guidance platforms have historically been among the most consistent advertisers, which makes obvious sense given that the magazine's readership is squarely in the age group making decisions about board exam preparation, competitive entrance exams, and higher education pathways. Edtech advertising India has grown substantially in this publication over the past several years, with online learning platforms recognising that a print ad in a trusted teen magazine carries a different kind of credibility than a social media ad that the same teenager can scroll past in under a second.

FMCG teen marketing is another significant category — personal care brands, skincare products, health supplements, and food and beverage companies all find a natural home in a publication whose readers are at exactly the stage of life when brand preferences in these categories are being formed for the first time. Fashion brands, both national and regional, use the magazine to build brand visibility among an audience that is highly fashion-conscious but not yet fully captured by any single brand. Youth brand marketing in this context is not just about immediate purchase conversion; it is about establishing the kind of early brand association that pays dividends for years.

What surprises some of our clients is the effectiveness of the magazine for categories that are not obviously teen-facing. Financial literacy platforms, skill development programmes, sports equipment brands, and even certain travel companies have found that The Teenager Today delivers strong engagement because the editorial context — career guidance, personal development, lifestyle — creates genuine relevance for these categories. The key is matching the creative and the message to the specific mindset of the Indian teen audience, which is aspirational, digitally aware, and considerably more financially informed than previous generations at the same age.

How Does The Teenager Today Magazine Compare to Digital Youth Advertising?

This is the comparison that comes up in almost every media planning conversation, and the honest answer is that they are not really competing with each other — they are doing different jobs. Instagram and YouTube deliver scale and targeting precision that print cannot match; a well-optimised digital campaign can reach a defined teen demographic across India for a CPM that works out to somewhere between ₹80 and ₹200 depending on the platform and targeting parameters, which on a pure numbers basis looks more efficient than magazine advertising.

The thing is, CPM is not the only metric that matters, and for youth brand marketing it may not even be the most important one. What we have consistently found — and this is supported by research cited in the FICCI-EY Media and Entertainment Report across multiple years — is that print advertising generates a qualitatively different kind of brand engagement than digital. A teenager who reads an ad in a physical magazine has made a deliberate choice to engage with that medium; there is no algorithm serving them the content, no autoplay, no pre-roll they are waiting to skip. The attention quality is different, and for categories where brand trust and credibility are important — education, health, financial products — that difference translates into measurably higher purchase consideration scores.

One edtech client we worked with ran a parallel campaign in The Teenager Today and across Instagram for three months, with comparable spends in each channel; the digital campaign delivered roughly four times the raw impressions, but the magazine campaign generated a higher rate of direct enquiries per impression and a significantly better cost-per-lead for the premium product tier they were promoting. That result did not surprise us, but it did change the client's perspective on how to think about print advertising ROI. The conclusion we drew was not that one channel is better than the other — it is that the two work better together than either does alone, which is why we typically recommend a combined media plan rather than an either-or choice.

Advertorials and Special Ad Opportunities in The Teenager Today

Advertorials are, in our view, the most underused format available to brands advertising in The Teenager Today, and the reason they are underused is mostly that brands are not sure how to approach them. An advertorial in a teen magazine is not the same as a press release dressed up in editorial clothing — it needs to genuinely add value for the reader, address something they actually care about, and carry the publication's editorial sensibility rather than reading like a brochure. When it is done well, it is one of the most effective formats in print media because it earns the reader's attention rather than interrupting it.

The Teenager Today's editorial themes — career guidance, teen health and wellbeing, lifestyle, relationships, academic performance — give brands a natural set of topics around which to build advertorial content. A career guidance platform, for instance, could commission a piece on how to choose between engineering and medicine as career paths, which is a question that occupies a significant proportion of the magazine's readership; the brand's role in that piece is to provide tools, resources, or expertise rather than to simply promote a product. A skincare brand could sponsor a feature on managing acne and skin health during adolescence, which is both genuinely useful editorial content and a highly relevant brand context. The key is that the content has to earn its place on the page.

At SmartAds, we have helped several clients develop advertorial concepts for The Teenager Today and similar youth publications, and the consistent finding is that well-executed advertorials generate recall scores that are significantly higher than equivalent display advertisement placements. The additional investment in content development — typically a few thousand rupees for a professionally written piece — is almost always worth it when measured against the engagement uplift. Special advertising opportunities, including back-to-school issues, exam season editions, and festive period specials, are worth planning for in advance; these issues typically see higher circulation and reader engagement, which makes them premium placements that book out early.

Reaching Indian Teens Across Urban and Small-Town India

One of the persistent misconceptions about The Teenager Today is that it is essentially a metro magazine — a Mumbai-centric publication that reaches the urban elite and not much else. The reality is considerably more interesting. The magazine's subscription network, which has been built over decades, extends into Tier 2 and Tier 3 cities across India, reaching students in smaller towns who often have fewer media options and who engage with print content more deeply than their counterparts in larger cities where digital penetration is higher.

For brands that are trying to build pan India awareness among the Indian teen audience — coaching institutes with national reach, FMCG brands expanding into smaller markets, edtech platforms looking beyond the metros — this small-town India reach is a meaningful part of the value proposition. A campaign in The Teenager Today effectively reaches English-medium school students across Allahabad, Nagpur, Coimbatore, Bhopal, and dozens of other cities that would require separate, more expensive campaigns to reach through localised media. The magazine functions as a national youth magazine in a way that very few other print titles can claim.

What we tell brands planning their media strategy for smaller markets is that the economics of magazine advertising in a national title like The Teenager Today often compare favourably to the cost of building equivalent reach through city-specific digital campaigns, once you factor in the production costs, targeting complexity, and the lower quality of engagement in smaller digital markets. The TAM AdEx data on print advertising in India consistently shows that print retains a disproportionate share of advertising revenue in smaller cities relative to its metro performance, which reflects the continued relevance of print media in markets where digital infrastructure is still developing.

Is Advertising in The Teenager Today Worth the Investment?

The ROI question is the one that every media plan ultimately has to answer, and we think the honest answer for The Teenager Today is: yes, for the right categories and with the right creative approach, but not as a standalone channel and not without a clear understanding of what you are measuring. Magazine advertising ROI is notoriously difficult to measure through direct attribution — you cannot click a print ad — which is why brands that rely exclusively on last-click attribution models consistently undervalue print media effectiveness.

The metrics that actually matter for a campaign in The Teenager Today are brand awareness lift, purchase consideration scores, and the kind of qualitative brand association data that is captured through post-campaign research. A retail client in Pune that we worked with ran a six-month campaign in The Teenager Today alongside a digital campaign; when we ran post-campaign brand tracking, the magazine campaign had contributed meaningfully to brand recall among the teen segment in markets where the digital campaign had relatively lower penetration, which validated the print investment in a way that the raw impression numbers would not have predicted. The long shelf life of a magazine ad — a single issue of The Teenager Today may be read by multiple family members and kept for weeks — means that the effective reach of a single insertion is higher than the circulation figure alone would suggest.

Print media effectiveness in the context of a high circulation magazine India like The Teenager Today is also supported by the broader industry data: the FICCI-EY Media and Entertainment Report has consistently noted that print advertising in India retains strong performance in categories where trust and credibility are purchase drivers, and the GroupM TYNY Report on advertising expenditure in India has highlighted the resilience of magazine advertising in niche, high-engagement segments. For youth brands specifically, the combination of a captive audience, an uncluttered advertising environment, and the editorial credibility of a publication that has been speaking to Indian teenagers for over fifty years creates a brand visibility proposition that is genuinely difficult to replicate through digital channels alone.

Frequently Asked Questions About The Teenager Today Magazine Advertising

Q: What are the advertising rates for The Teenager Today magazine?

The Teenager Today ad rates vary by format and placement, but to give you a working range: a full-page display advertisement typically falls somewhere between ₹40,000 and ₹65,000 per insertion at card rate, while a half-page ad works out to roughly ₹22,000 to ₹35,000. Premium placements like the back cover advertisement and inside front cover carry a loading of thirty to forty percent above the standard rate. Strip ads and smaller formats can be booked for under ₹15,000 in many cases. Multi-issue bookings — typically four issues or more — are negotiated at a discount of fifteen to twenty-five percent, which is where the magazine advertising rates become genuinely competitive on a CPM basis. These are indicative ranges based on our media buying experience; final rates depend on negotiation, issue timing, and whether value-adds are included.

Q: How do I book an ad in The Teenager Today magazine?

Ad booking can be done directly through the publication's Mumbai office or through a media buying agency that has an established relationship with the publication. The booking deadline for each monthly issue typically falls three to four weeks before the cover date, and the material submission deadline is usually one to two weeks before publication. Working through an agency like SmartAds.in simplifies the process considerably — we handle rate negotiation, space confirmation, creative specifications, and material dispatch, which reduces the turnaround time and eliminates common errors.

Q: What ad formats are available in The Teenager Today?

The magazine offers full-page ads, half-page ads (horizontal and vertical), double spreads, strip ads, the back cover advertisement, and the inside front cover as standard display advertisement formats. Advertorial placements are also available, which allow brands to present content in an editorial format alongside the magazine's regular features. Each format has specific dimension requirements and file specification guidelines that the publication's production team will confirm at the time of booking.

Q: What is the circulation and readership of The Teenager Today?

The Teenager Today has a paid circulation that has historically been reported in the range of 1.5 to 2 lakh copies per month, with a readership multiplier — accounting for pass-along reading in school libraries, homes, and shared copies — that pushes the effective readership considerably higher. The Indian Readership Survey has tracked the magazine's readership over multiple cycles, and the figures reflect a concentrated, high-engagement audience rather than the broad but shallow reach of a general interest title.

Q: Who is the target audience of The Teenager Today magazine?

The core readership is students between thirteen and nineteen years of age, predominantly from English-medium schools across India, with a socioeconomic profile that skews toward SEC A and SEC B households. The audience is urban and semi-urban, though the magazine's distribution network also reaches Tier 2 and Tier 3 cities. Beyond the direct teen readership, the magazine also reaches parents and educators who engage with the publication, which creates a secondary audience that is relevant for categories like education, parenting products, and family-oriented services.

Q: Why should brands advertise in The Teenager Today over digital platforms?

The case is not really about choosing one over the other — it is about what each channel does well. Digital platforms deliver scale and targeting precision; The Teenager Today delivers a captive audience in an uncluttered advertising environment with a long shelf life and editorial credibility that digital cannot replicate. For categories where brand trust and purchase consideration matter — education, health, personal care, career guidance — the magazine consistently delivers higher engagement quality per impression than equivalent digital spends. The most effective campaigns we have run combine both channels, using the magazine to build brand awareness and credibility while digital handles retargeting and conversion.

Q: Does The Teenager Today offer advertorial placements?

Yes, advertorial placements are available and, in our view, represent one of the most effective formats the magazine offers. A well-executed advertorial — one that genuinely serves the reader's interests while positioning the brand appropriately — generates recall and engagement scores that typically exceed equivalent display advertisement placements. The key is developing content that fits the magazine's editorial tone and addresses topics that the Indian teen audience actually cares about: career choices, academic performance, personal development, health, and lifestyle.

Q: What is the deadline for submitting an ad to The Teenager Today?

The material submission deadline is typically one to two weeks before the publication date, with the space booking deadline falling a week or so before that. For a monthly publication, missing the deadline means waiting a full month, so planning ahead is essential — particularly for campaigns tied to specific seasons like exam time, back-to-school periods, or festive months. We recommend confirming exact deadlines with the publication or your agency at least six weeks before your intended insertion date.

Q: Can small businesses advertise in The Teenager Today magazine?

Yes, and the magazine's format range makes it accessible at different budget levels. A strip ad or small display advertisement can be booked for under ₹15,000, which is within reach for regional coaching institutes, local fashion brands, or smaller edtech startups. The key for small businesses is to focus on placements that are contextually relevant to their offering and to run the ad across at least two or three consecutive issues to build meaningful frequency among the teen readership.

Q: How many readers does The Teenager Today magazine have in India?

The effective readership, accounting for pass-along reading and shared copies in school libraries and homes, is estimated to be several times the paid circulation figure — which itself runs in the range of 1.5 to 2 lakh copies per month. For a niche publication targeting a specific demographic, these are strong numbers; the quality of the readership — focused, engaged, and in a clearly defined age and socioeconomic bracket — is arguably more valuable than the raw count.

Q: Is The Teenager Today magazine available in digital format?

The magazine has a presence on digital reading platforms, including Magzter, which extends its reach to readers who prefer digital consumption. This digital edition creates an additional touchpoint for advertisers, and some campaigns are structured to run across both the print and digital editions simultaneously, which increases effective reach without a proportional increase in cost.

Q: What industries typically advertise in The Teenager Today magazine?

The most consistent advertiser categories are coaching institutes and educational platforms, edtech companies, FMCG personal care and health brands, fashion and apparel labels, career guidance services, sports and fitness brands, and financial literacy platforms. Beyond these core categories, we have also seen effective campaigns from travel brands, technology companies, and social impact organisations that are trying to reach and engage the Indian teen audience.

Q: Does The Teenager Today magazine reach small towns and Tier 2 cities in India?

Yes, and this is one of the magazine's most underappreciated strengths. The subscription and distribution network extends well beyond the major metros, reaching English-medium school students in Tier 2 and Tier 3 cities across India — markets that are often expensive and logistically complex to reach through localised digital or outdoor campaigns. For brands building pan India awareness among the teen demographic, this small-town India reach is a meaningful part of the value proposition.

Q: How long has The Teenager Today magazine been in publication?

The Teenager Today was founded in the 1970s by J. Maurus and Aloysius G. Rego under the Bombay Pauline Periodicals Society, making it one of the longest-running youth publications in India and, by most accounts, India's first dedicated teen magazine. That longevity is not just a historical footnote — it reflects the kind of editorial trust and institutional credibility that takes decades to build and that gives advertisers a brand-safe environment that newer publications simply cannot offer.

Q: What file formats are accepted for ad submissions to The Teenager Today?

The standard accepted formats are high-resolution PDF and TIFF files at a minimum of 300 DPI, with colour profiles in CMYK rather than RGB to ensure accurate colour reproduction in print. Fonts should be embedded in the file, and bleed allowances of 3 to 5 mm should be included on all sides for full-page and double-spread formats. Submitting digital-first creative — low resolution, RGB colour space — is the most common error we see from first-time print advertisers, and it invariably causes delays or results in a printed ad that does not match the intended design.

Closing Thoughts: Building a Media Plan That Actually Reaches Indian Teens

There is a tendency in modern media planning to treat print as the channel you cut first when budgets tighten, and we think that tendency is based on a misreading of what print actually delivers. The Teenager Today magazine advertising is not competing with Instagram for the same job; it is doing something different — building the kind of slow-burn brand awareness and credibility that pays out over months and years rather than in the immediate click-through metrics that dominate digital reporting dashboards.

What our experience across hundreds of youth-facing campaigns has taught us is that the brands which consistently win with the Indian teen audience are the ones that show up in multiple contexts — in their social feeds, yes, but also in the physical spaces where they spend time: school libraries, waiting rooms, homes. The Teenager Today is one of the few print titles that genuinely belongs in that physical space for this specific demographic, which is why we continue to include it in media plans for clients across edtech, FMCG, fashion, and education categories.

To be fair, no single channel is a complete solution, and The Teenager Today magazine advertising works best as part of a broader media plan that combines print's credibility and shelf life with digital's scale and targeting precision. The question is not whether to advertise in the magazine — for brands targeting the Indian teen audience, the answer is almost always yes — but how to integrate it intelligently with the rest of your media mix, which is where the real planning work happens.

If you are considering The Teenager Today as part of your next campaign, or if you are building a media plan for a youth-facing brand and want to understand how magazine advertising fits alongside your digital and outdoor activity, the SmartAds.in media planning team works across 500+ Indian cities and has direct relationships with publications across every major print category. Reach out to us at SmartAds.in for a customised media plan that reflects your actual budget, your target markets, and the specific outcomes you are trying to drive — not a templated proposal, but a plan built around what you are actually trying to achieve.