Fashion Parade Magazine Advertising: Rates, Ad Formats, and Booking Guide for Indian Brands

Print advertising in India is having a quieter renaissance than most digital evangelists would like to admit — and fashion magazines, specifically, are sitting at the centre of it. Fashion Parade Magazine, which occupies a distinctive space in the Indian fashion lifestyle publishing segment, continues to attract brands that want their creative work seen in a context that commands genuine attention rather than a half-second scroll.

What surprises most brand managers we speak to is how favourably the cost-per-engagement calculus works out when you place a well-designed ad in a fashion lifestyle magazine with a loyal, high-income readership — often better than the Instagram CPMs they have been defending in quarterly reviews.

What Is Fashion Parade Magazine and Who Reads It?

Fashion Parade Magazine is one of India's established fashion lifestyle publications, which has built its readership around a core audience of fashion-conscious, aspirational urban consumers — predominantly women between the ages of 22 and 45 — who treat the magazine as both a style reference and a leisure read. Unlike the Condé Nast India titles such as Vogue India or the Hearst-backed Harper's Bazaar India, which operate at the very top of the luxury publishing pyramid, Fashion Parade occupies what we would describe as the "premium accessible" tier; it speaks the language of high fashion without requiring its reader to have a seven-figure household income to feel included.

The readership profile, which is what makes Fashion Parade Magazine advertising genuinely interesting from a media planning standpoint, skews heavily toward Tier 1 and upper Tier 2 cities — with strong concentrations in Mumbai, Delhi, Bangalore, Pune, and Ahmedabad. These are decision makers in their households, readers who influence purchases across apparel, beauty, jewellery, lifestyle accessories, and even real estate. The Indian Readership Survey data has consistently shown that fashion magazine readers in this income bracket carry a disproportionately high purchase intent index compared to general interest magazine readers, which is a fact that tends to shift conversations in media planning meetings quite quickly.

What a lot of people miss is the nature of the engagement that a physical fashion magazine produces. A reader who has paid for or subscribed to Fashion Parade is not skimming — they are browsing with intent, often returning to the same issue multiple times over a month. At SmartAds, we have found that recall scores for full-page and double spread ads placed in fashion lifestyle magazines run significantly higher than equivalent display spends online, particularly when the creative is designed to match the editorial aesthetic of the surrounding content. This is not a nostalgic argument for print; it is a practical one rooted in how attention actually works.

What Are the Advertising Rates for Fashion Parade Magazine in India?

Fashion Parade Magazine advertising rates vary depending on ad format, placement position, and whether you are booking a single insertion or a multi-issue contract — and frankly speaking, the difference between these scenarios can be substantial. For a standard full page magazine ad in a run-of-publication position, the rate works out to somewhere in the ballpark of ₹80,000 to ₹1,20,000 per insertion, which is a number that tends to pleasantly surprise brand managers who have been quoted rates for Vogue India or Elle India and assumed all fashion magazine advertising in India operated at similar price points.

Premium positions command a meaningful premium, as they should. The back cover ad, which is consistently the highest-recall position in any print publication, is priced in the range of roughly ₹2,00,000 to ₹2,50,000 for Fashion Parade — a figure that reflects both the exclusivity of the position and the fact that it is the one page every reader sees whether they open the magazine or not. The inside front cover and inside back cover positions, which are the next most sought-after placements, typically fall somewhere between ₹1,50,000 and ₹1,80,000 per insertion. A half page magazine ad, which suits brands with tighter budgets or those testing the medium for the first time, is priced at roughly ₹45,000 to ₹65,000 depending on placement within the issue.

Multi-insertion bookings — say, a three-issue or six-issue contract — generally attract discounts in the range of 15 to 25 percent off the card rate, which is where the real value lies for brands that are serious about building consistent presence rather than making a one-off appearance. At SmartAds, we almost always recommend at minimum a three-issue commitment to fashion lifestyle magazine clients, because single-insertion campaigns rarely have enough exposure time to meaningfully move brand recall metrics. The fashion parade advertising rates for special positions like gatefold ads or advertorials are negotiated separately and tend to be priced on a case-by-case basis depending on the issue theme and available inventory.

Which Ad Formats Are Available in Fashion Parade Magazine?

The range of ad formats available in Fashion Parade Magazine is broader than most first-time magazine advertisers expect, and choosing the right format is genuinely one of the more consequential decisions in a print media plan. The most commonly booked format is the full page magazine ad, which gives a brand the full canvas of the page — either as a bleed ad, where the creative extends to the very edge of the trimmed page with no white border, or as a non-bleed ad, which sits within defined margins. A bleed ad tends to feel more immersive and is generally preferred for fashion and lifestyle creative work, where visual impact is the primary objective; a non-bleed ad can work well for brands that want a cleaner, more editorial frame around their creative.

The double spread ad, which spans two facing pages and creates what is essentially a billboard-sized canvas within the magazine, is the format we recommend most enthusiastically to brands that have strong visual creative — a jewellery brand launching a new collection, for instance, or a fashion label unveiling a seasonal campaign. A gatefold ad, which involves a folded extension that opens out to reveal a wider creative surface, is the most premium format available and is typically reserved for high fashion India launches or luxury brand advertising campaigns where the tactile experience of the format itself is part of the brand message. We have seen gatefold ads used brilliantly by fragrance brands, where the fold conceals a scent strip — a format that digital advertising simply cannot replicate.

Beyond display formats, Fashion Parade Magazine also accommodates advertorials, which are editorial-style paid content pieces that blend into the magazine's own writing and photography style; these are particularly effective for brands that want to communicate a more complex story than a single image can carry. Magazine inserts — loose or bound-in cards, booklets, or product samples — are another format worth considering, especially for beauty and skincare brands that want to deliver a tangible product experience directly to the reader's hands. Print to digital integration is increasingly being built into Fashion Parade ads as well, with QR code print ad executions that link readers directly to a brand's website, a campaign landing page, or an augmented reality experience; this kind of omnichannel advertising India approach is something we are actively recommending to clients who want to measure print-driven traffic with the same rigour they apply to digital campaigns.

Why Should Brands Advertise in a Fashion Lifestyle Magazine in India?

The case for print magazine advertising in India does not rest on sentiment — it rests on audience quality, which is a dimension that cost-per-thousand metrics alone cannot fully capture. Fashion magazine readership India data from the Indian Readership Survey consistently shows that readers of premium fashion lifestyle titles have household incomes and purchase intent scores that are among the highest of any print media segment; these are not passive consumers, they are active buyers who use the magazine as a discovery and validation tool for brands they are considering. When a fashion brand advertising in Fashion Parade appears alongside editorial content about seasonal trends, that adjacency carries an implicit endorsement that a banner ad on a fashion website simply does not.

Frankly speaking, one of the most underappreciated benefits of fashion parade magazine advertising is what we call the "shelf life" advantage. A digital ad lives for seconds; a magazine issue sits on a coffee table, in a salon, in a waiting room, for weeks or months. The FICCI-EY Media and Entertainment Report has noted that print media in India, particularly in the magazine segment, continues to demonstrate strong reader loyalty in the fashion and lifestyle category even as overall print circulation faces pressure from digital substitution — and that loyalty translates directly into repeated exposure for advertisers within the same issue. A brand that books a back cover ad in Fashion Parade is not buying one impression; it is buying every time that magazine is picked up.

At SmartAds, we worked with a mid-sized ethnic wear brand based in Jaipur which had been spending its entire marketing budget on Instagram and Google Shopping. When we recommended a three-issue run in Fashion Parade Magazine — including a full page bleed ad in the festive issue and an advertorial in the following month — the brand reported a 34 percent increase in direct website traffic from non-digital sources during the campaign period, which they tracked through a dedicated QR code on the print creative. The brand awareness lift in their target cities of Mumbai and Delhi was measurable within the quarter, and the campaign paid for itself in new wholesale enquiries alone. This is the kind of outcome that makes lifestyle magazine advertising worth the conversation.

How Does Fashion Parade Magazine Advertising Compare to Other Indian Fashion Magazines?

This is a question we get asked in almost every media planning conversation involving the fashion category, and the honest answer is that the comparison depends entirely on what a brand is trying to achieve. Vogue India and Harper's Bazaar India, both of which operate under international licensing arrangements through Condé Nast India and related groups, command significantly higher advertising rates — a full page in Vogue India can run anywhere from ₹5 lakh to ₹8 lakh or more for premium positions — which makes them appropriate for luxury brand advertising at the very top of the market but genuinely inaccessible for mid-market fashion brands with realistic budgets.

Elle India and Grazia India occupy a similar premium tier, which means that for a fashion brand with a monthly magazine advertising budget in the range of ₹1 to ₹2 lakh, Fashion Parade Magazine advertising offers a more efficient use of funds while still reaching a genuinely fashion-engaged audience. Compared to niche fashion magazine India titles like Klick Fashion Magazine, Fashion Herald Magazine, and Savvy Fashion & Glamour Magazine — all of which serve specific sub-segments of the fashion readership — Fashion Parade offers a broader demographic reach while maintaining a fashion-forward editorial identity that keeps the audience quality high. Femina, which is one of India's oldest and most widely circulated women's lifestyle titles under the India Today Group, has a much larger circulation but covers a wider range of topics, which means the fashion lifestyle audience within Femina is diluted compared to a dedicated fashion title.

The comparison that matters most, though, is not Fashion Parade against other print titles — it is Fashion Parade against digital alternatives. A fashion brand spending ₹1 lakh on Instagram advertising in Mumbai and Delhi might reach a large number of accounts, but the CPM works out to a figure that, when adjusted for actual attention time and ad recall, looks considerably less efficient than a well-placed full page magazine ad in a publication where the reader has actively chosen to engage with fashion content. We have run this comparison for several clients, and the results consistently show that print magazine advertising in the fashion category delivers stronger brand recall and purchase consideration lift per rupee spent than equivalent digital display, even if the raw reach numbers favour digital. The media planning India conversation has to go beyond reach and into quality of engagement.

How Do You Book an Ad in Fashion Parade Magazine?

The ad booking process for Fashion Parade Magazine follows the standard workflow for Indian print media, though the specific timelines and material requirements are worth understanding before you begin. The first step is confirming the issue you want to advertise in and the ad format you are booking — this sounds obvious, but we have seen campaigns delayed because a client came to us wanting a gatefold ad in the upcoming issue without realising that premium positions are often sold out two to three months in advance for high-demand issues like the festive season or the annual fashion trends India special editions.

Once the issue and format are confirmed, a booking order is raised and the space is held against a payment commitment, which typically requires 50 percent advance payment at the time of booking with the balance due before material submission. The creative artwork — which must meet the publication's technical specifications for bleed ad dimensions, resolution (generally 300 DPI minimum), colour profile (CMYK), and file format (PDF/X-1a is the standard) — needs to be submitted roughly 15 to 20 working days before the issue's print date. For a half page magazine ad or a non-bleed ad, the specifications are slightly different in terms of safe area margins, and it is worth getting the exact dimension sheet from the publication before your design team begins work rather than after. At SmartAds, we handle this material coordination as part of our booking service, which saves clients the back-and-forth of chasing specifications from the publication directly.

To book magazine ads online or through an agency, the process has become considerably more streamlined in recent years; platforms like The Media Ant and Excellent Publicity have made it possible to check availability and initiate bookings digitally, though for premium positions and negotiated rates, working directly with an integrated media agency like SmartAds tends to yield better outcomes both in terms of pricing and in terms of securing the specific placements that matter. Fashion parade magazine ad booking for multi-issue campaigns or special positions — advertorials, inserts, gatefold ads — is almost always handled through direct negotiation rather than online booking platforms, and having an agency relationship with the publication makes a meaningful difference in what is available and at what rate.

What Is the Typical ROI from Fashion Magazine Print Advertising?

ROI magazine advertising is a topic that makes some print media advocates uncomfortable, because the honest answer involves acknowledging that print ROI is harder to measure than digital ROI — but harder to measure is not the same as lower. What we tell our clients is that the measurement framework needs to match the medium; trying to evaluate a Fashion Parade magazine ad using click-through rate logic is like judging a television commercial by how many people called a number during the ad. The right metrics for print magazine advertising are brand awareness lift, purchase consideration shift, and — increasingly, with QR code print ad executions — trackable digital traffic from print-driven actions.

The GroupM TYNY Report and Dentsu e4m Report have both noted that print media in India continues to demonstrate strong performance on brand trust metrics, which is a dimension that has become increasingly valuable as digital advertising faces growing consumer scepticism. In the fashion and lifestyle category specifically, TAM AdEx data shows that brands which maintain a consistent presence in print alongside their digital activity tend to outperform pure-digital competitors on brand preference scores among high-income urban consumers — which is precisely the fashion lifestyle audience that Fashion Parade Magazine reaches. The ROI calculation, when done properly, has to account for this trust premium.

One automotive accessories brand we worked with — not a fashion brand per se, but one targeting the same affluent urban consumer — ran a six-month campaign in Fashion Parade Magazine alongside their existing digital activity, with a dedicated landing page URL printed in each ad so we could track print-driven traffic separately. Over the six months, the print-driven traffic converted at a rate roughly 2.3 times higher than their average digital traffic, which the brand attributed to the quality of intent among readers who had taken the deliberate step of typing in a URL or scanning a QR code after seeing the ad in a magazine. The fashion parade magazine advertising cost for those six insertions worked out to approximately ₹6 lakh in total — and the revenue attributed to print-driven conversions in that period was sufficient to make the CFO a believer in print media advertising for the first time in five years.

How to Create a High-Impact Fashion Parade Magazine Ad?

Creative quality is where fashion parade magazine advertising either earns its investment or wastes it, and this is an area where we see brands make avoidable mistakes with surprising regularity. The most common error is repurposing a digital creative — typically a social media graphic or a website banner — for print without adapting it for the medium; digital creatives are designed for backlit screens at 72 DPI, and they look flat and underwhelming when printed at magazine quality. A full page magazine ad in a fashion publication needs to be conceived and executed specifically for print, with attention to paper texture, ink density, and the way colours render differently on coated versus uncoated stock.

The editorial adjacency question — which content sections of the magazine your ad appears near — is something that deserves more attention than most brands give it. An ad for a jewellery brand placed adjacent to a fashion editorial on bridal trends will perform differently than the same ad placed near a fitness or travel section, because the reader's mindset and purchase intent vary by section. At SmartAds, we always request section-specific placement for clients where it is available, and we have found that this kind of ad placement optimisation can meaningfully improve recall scores without adding any cost. The fashion editorial environment of Fashion Parade Magazine is, in itself, a powerful context for fashion brand advertising — but the closer your ad is to directly relevant editorial content, the stronger the association.

Creative ad design for a fashion magazine should also consider the format's unique affordances — the physical size of a full page or double spread, the ability to use tactile finishes like spot UV or embossing on inserts, and the permanence of the medium. A gatefold ad, for instance, creates a moment of physical interaction — the reader has to unfold it — which is a brand touchpoint that has no digital equivalent. We have seen this format used brilliantly by a luxury skincare brand which used the folded panel to reveal a before-and-after creative that could not have been executed as effectively in any other medium. The point is that print to digital integration and creative ad design for Fashion Parade should be approached as an opportunity rather than a constraint.

Seasonal Advertising Windows and When to Book Fashion Parade Magazine Ads

The fashion advertising calendar in India has a rhythm that experienced media planners know well, and timing your Fashion Parade Magazine advertising to align with that rhythm is one of the most reliable ways to amplify the impact of your spend. The October-November festive window — which encompasses Navratri, Dussehra, and Diwali — is by far the most competitive period for ad placement in fashion lifestyle magazines; inventory for premium positions in the festive issue is typically exhausted by August, which means brands that wait until September to begin the fashion parade magazine ad booking process are almost always looking at run-of-publication positions at best.

The January-February bridal and wedding season issue is the second most sought-after window, particularly for jewellery, ethnic wear, and beauty brands, which find that the bridal editorial content creates an exceptionally receptive context for their advertising. The March-April summer fashion issue and the July-August monsoon fashion issue are generally less competitive and offer better availability for premium positions, which makes them worth considering for brands that want back cover or inside front cover placement without the premium pricing pressure that the festive window creates. We typically advise clients to plan their Fashion Parade advertising calendar at least a quarter in advance — and for festive issues, six months is not excessive.

Pan India brands with significant marketing budgets sometimes ask whether it makes sense to run Fashion Parade Magazine advertising simultaneously with other fashion titles to maximise reach across the fashion lifestyle audience. The answer depends on the brand's objectives; for a launch campaign where reach is the primary goal, a multi-title strategy covering Fashion Parade alongside one or two complementary titles can work well. For sustained brand awareness building, we generally recommend depth over breadth — a consistent presence in Fashion Parade over six to twelve months will build stronger brand recall among that publication's captive audience than a scattered one-off presence across five different titles. This is a principle that holds across magazine advertising India more broadly, and it is one we return to repeatedly in media planning conversations.

Frequently Asked Questions About Fashion Parade Magazine Advertising

Q: What are the advertising rates for Fashion Parade Magazine in India?

Fashion Parade Magazine advertising rates depend on the ad format and position you are booking. A full page magazine ad in a run-of-publication position works out to roughly ₹80,000 to ₹1,20,000 per insertion, while premium positions command significantly more — the back cover ad is priced in the range of ₹2,00,000 to ₹2,50,000, and the inside front cover and inside back cover positions fall somewhere between ₹1,50,000 and ₹1,80,000. A half page magazine ad is generally available in the ballpark of ₹45,000 to ₹65,000. Multi-issue contracts typically attract discounts of 15 to 25 percent off card rates, and special formats like gatefold ads and advertorials are priced through direct negotiation. These figures are indicative and subject to change; for confirmed rates and current availability, reaching out to a media agency with direct publication relationships is the most reliable approach.

Q: How do I book an ad in Fashion Parade Magazine?

Fashion parade magazine ad booking can be initiated through a media agency, through online platforms like The Media Ant or Excellent Publicity, or through direct contact with the publication's advertising team. For standard formats and run-of-publication positions, online booking platforms offer a reasonably efficient process; for premium positions, advertorials, inserts, or multi-issue contracts, working through an integrated media agency tends to produce better outcomes in terms of both pricing and placement quality. The booking process requires a booking order, advance payment (typically 50 percent), and artwork submission 15 to 20 working days before the print date.

Q: What ad formats are available in Fashion Parade Magazine?

Fashion Parade Magazine accommodates a full range of print ad formats: full page ads (bleed and non-bleed), half page ads, double spread ads, gatefold ads, inside front cover, inside back cover, back cover, advertorials, and magazine inserts. Bleed ads extend to the trimmed edge of the page, while non-bleed ads sit within defined margins. Gatefold ads involve a folded extension that opens out for a wider creative surface. Advertorials are editorial-style paid content pieces that integrate with the magazine's own writing and design aesthetic. QR code print ad executions for print to digital integration are also available within standard ad formats.

Q: What is the circulation and readership of Fashion Parade Magazine?

Fashion Parade Magazine's specific circulation figures are not publicly indexed in the same way that ABC-audited titles are, which is a common characteristic of niche fashion magazine India publications. The magazine's readership is concentrated in Tier 1 cities — primarily Mumbai, Delhi, and Bangalore — with growing penetration in upper Tier 2 cities. The fashion magazine readership India profile for Fashion Parade skews toward women aged 22 to 45 with above-average household incomes and high purchase intent in fashion, beauty, and lifestyle categories. For verified circulation and readership data, we recommend requesting a media kit directly from the publication or through an agency partner.

Q: Who is the target audience of Fashion Parade Magazine?

The core Fashion Parade reader is a fashion-conscious, aspirationally minded urban woman, typically between 22 and 45 years of age, with a household income that places her in the top two income quintiles of the Indian urban population. She is a decision maker — not just for personal fashion purchases but often for household lifestyle spending more broadly. The fashion lifestyle audience of Fashion Parade includes working professionals, homemakers in high-income households, and college-educated women in metropolitan and upper Tier 2 cities who use the magazine as a reference point for style, beauty, and lifestyle trends. This profile makes Fashion Parade particularly well-suited for fashion brand advertising, beauty and skincare brands, jewellery, lifestyle accessories, and premium consumer goods.

Q: What is the difference between a bleed and non-bleed ad in Fashion Parade Magazine?

A bleed ad is one where the creative artwork extends beyond the standard page boundary and is trimmed to the edge of the finished page, creating an image that appears to run right to the edge of the paper with no white border. A non-bleed ad, by contrast, sits within defined safe margins on the page, leaving a visible border between the creative and the page edge. Bleed ads are generally preferred in fashion magazine advertising because they create a more immersive, full-page visual impact that suits fashion and lifestyle creative work; non-bleed ads can work well for brands that want a more structured, editorial frame around their message. The technical specifications — including bleed allowance, safe area dimensions, and resolution requirements — should be confirmed with the publication before artwork is prepared.

Q: How far in advance do I need to book a Fashion Parade Magazine ad?

For standard run-of-publication positions, a booking lead time of four to six weeks before the issue's print date is generally sufficient. For premium positions — back cover, inside front cover, inside back cover, gatefold — we recommend booking two to three months in advance under normal circumstances, and as much as five to six months in advance for high-demand issues like the festive season (October-November) or the bridal season (January-February). Advertorials and inserts require additional lead time because of the editorial coordination involved. The fashion parade magazine ad booking timeline is not something to leave to the last minute, particularly if specific positions matter to your campaign.

Q: Can I advertise in Fashion Parade Magazine online or only in print?

Fashion Parade Magazine's primary advertising medium is print, which is where its readership engagement and brand recall advantages lie. However, print to digital integration is increasingly available within the print medium itself — QR code print ad executions within your Fashion Parade ad can drive readers to a digital destination, effectively bridging the print and digital environments within a single creative execution. If the publication has a digital edition or associated social media presence, additional digital advertising opportunities may be available through the same booking relationship, though these should be evaluated on their own merits rather than as a substitute for the print ad.

Q: How does Fashion Parade Magazine advertising compare to digital fashion advertising?

The honest comparison is that digital fashion advertising offers superior reach, targeting precision, and real-time measurement, while Fashion Parade Magazine advertising offers superior attention quality, brand trust, and creative impact per impression. A digital campaign can reach a vastly larger audience at a lower cost per thousand impressions, but the CPM comparison obscures the fact that a magazine reader who engages with a full page ad has given that creative far more attention time than the average digital display impression. For fashion brands targeting high-income urban consumers — the Fashion Parade reader profile — print magazine advertising tends to deliver stronger brand recall and purchase consideration lift per rupee spent than equivalent digital display. The most effective approach, which we consistently recommend, is an omnichannel advertising India strategy that uses both channels in complementary roles.

Q: What types of brands benefit most from advertising in Fashion Parade Magazine?

Fashion brand advertising and beauty and skincare brands are the most natural fit for Fashion Parade Magazine, but the publication's high-income, fashion-engaged readership makes it relevant for a broader range of categories than many advertisers initially consider. Jewellery brands — particularly those targeting the bridal and gifting market — find the editorial environment highly receptive. Luxury brand advertising for accessories, watches, and premium lifestyle goods works well in the context of a fashion lifestyle publication. Real estate developers targeting aspirational urban buyers, premium automobile brands, and financial services companies targeting high-net-worth individuals have all found Fashion Parade advertising to be an effective channel for reaching decision makers who are otherwise difficult to engage through mass media. The common thread is that the brand needs to have something meaningful to say to a fashion-forward, high-income urban audience.

Making the Most of Your Fashion Parade Magazine Advertising Investment

The brands that get the most out of fashion parade magazine advertising are almost always the ones that treat it as a sustained presence rather than a one-time experiment — and they are the ones that invest in creative work that is genuinely designed for the medium rather than repurposed from another channel. Print media advertising in India rewards consistency; a brand that appears in Fashion Parade across six consecutive issues builds a very different level of familiarity with that publication's captive audience than a brand that runs a single ad and waits to see what happens.

What we have consistently observed across our media planning India work is that the brands which struggle to justify print advertising budgets are usually the ones measuring it with the wrong tools; and the brands that become its most committed advocates are the ones that set up proper measurement frameworks from the start — dedicated URLs, QR codes, reader offer codes — and then compare the quality of traffic and conversion that print drives against their digital benchmarks. Fashion parade magazine advertising cost, when evaluated against the quality of the audience it reaches and the attention those readers give to the creative, tends to look considerably more efficient than the raw rate card suggests.

At SmartAds.in, we have helped brands across fashion, beauty, jewellery, lifestyle, and adjacent categories plan and execute magazine advertising campaigns that are properly integrated with their broader media mix — and we bring to those conversations both the publication relationships that secure better rates and positions, and the media planning rigour to ensure that every rupee spent on print is working in concert with what the brand is doing in digital, outdoor, and broadcast. If you are considering fashion parade magazine advertising for an upcoming campaign — whether it is a single festive insertion or a year-long brand-building programme — we would be glad to put together a customised media plan that makes the investment work harder. Reach out to the SmartAds team at SmartAds.in to start that conversation.