My Marathi TV Advertising Rates, Ad Booking, and Campaign Planning Guide for Indian Brands

Most brands planning their first Marathi channel ad campaign are genuinely surprised to discover that My Marathi TV reaches a deeply loyal, predominantly family-oriented Marathi speaking audience at a cost per rating point that is often a fraction of what the same budget would deliver on a national Hindi GEC. The channel occupies a specific and underestimated position in the Maharashtra media landscape — not the top-rated Marathi language television channel by GRP volume, but one that punches well above its weight in terms of audience affinity and advertiser return on investment, particularly for regional and mid-size brands that do not need the premium pricing of Zee Marathi or Star Pravah to make their campaigns work.

Why Advertise on My Marathi TV — and Who Should Be Paying Attention?

The honest answer, which most media planners will tell you only after you have already spent your budget elsewhere, is that My Marathi TV serves a specific advertiser need that the bigger Marathi channels often cannot fulfil at reasonable cost. When a brand's target audience is concentrated in Maharashtra — whether that is a real estate developer in Pune, an FMCG brand expanding its regional footprint, or an education platform targeting Marathi-speaking households — the sheer CPM efficiency of advertising on a mid-tier regional channel like My Marathi becomes the deciding factor in the media plan.

What a lot of people miss is that Marathi television advertising as a category has grown consistently over the past several years, with the FICCI-EY Media & Entertainment Report noting that regional language television continues to outpace national channels in advertiser interest, particularly from sectors like FMCG advertising, real estate advertising, and education advertising where the Marathi-speaking audience represents a concentrated, high-purchasing-power demographic. Maharashtra, with a population of over 12 crore Marathi speakers, is one of the largest single-language regional markets in India; and within that market, the audience that watches My Marathi channel tends to skew toward the 25-55 age group, with a strong presence of homemakers and family decision-makers — which is precisely the demographic that FMCG and real estate advertisers are chasing.

At SmartAds, we have worked with brands across categories who initially dismissed My Marathi as a secondary channel, only to find — after running a four-week campaign — that their cost per thousand impressions worked out to somewhere between ₹180 and ₹350 depending on the time band, which compared favourably to the ₹600-plus CPMs they were paying on the top-rated Marathi channels. The brand visibility they achieved, particularly in Tier 2 and Tier 3 Maharashtra markets like Nashik, Kolhapur, and Aurangabad, was genuinely competitive with what the larger channels delivered at two to three times the price.

What Are the Advertising Rates for My Marathi TV in India?

This is the question every client asks first, and it is also the one where most competitor pages either go vague or simply say "contact us for rates" — which, frankly speaking, is not useful to anyone trying to build a media plan. So let us be direct about what My Marathi TV advertising rates actually look like in practice, with the caveat that rates are always subject to negotiation, seasonal demand, and the specific time band being purchased.

For a standard 10-second FCT spot during non-prime time on My Marathi TV, the rate works out to roughly ₹800 to ₹1,500 per spot, which is a number that often surprises first-time advertisers who have been quoted ₹5,000 to ₹8,000 per 10 seconds on Zee Marathi or Star Pravah for comparable time bands. Prime time advertising on My Marathi — typically the 7 PM to 11 PM window — carries a premium, with 10-second spot rates running somewhere in the ballpark of ₹2,000 to ₹4,500 depending on the specific programme and the season. A standard 30-second spot, which is the most commonly booked TVC format, would therefore cost somewhere between ₹6,000 and ₹13,500 during prime time, and between ₹2,400 and ₹4,500 during non-prime time — numbers which, when translated into a GRP-based campaign plan, often deliver a CPRP that is meaningfully lower than the Marathi GEC average.

My Marathi advertisement rates in India are also influenced by the season, which is something brands frequently underestimate when planning annual budgets. Diwali, Ganesh Chaturthi, Gudi Padwa, and the cricket season — particularly when the IPL is running — all drive rate card inflation of anywhere between 20 and 50 percent above base rates; and conversely, the January-February and June-July periods tend to be softer, which is when we at SmartAds routinely advise clients to front-load their campaigns for maximum efficiency. Non-FCT branding options — including L band advertising, aston band placements, and logo bug branding — are typically priced separately and can represent excellent value for brands looking to maintain continuous brand visibility without committing to a full FCT schedule.

What Ad Formats Are Available on My Marathi Channel — FCT, TVC, and Non-FCT Options

Television advertising in India is considerably more varied than most brand managers realise when they first sit down to plan a campaign; the assumption that "TV advertising" simply means running a 30-second TVC during commercial breaks is one that we spend a fair amount of time correcting. My Marathi channel advertising, like most Indian regional channels, offers a layered menu of formats, each of which serves a different strategic purpose and carries a different price point.

FCT — Free Commercial Time — is the standard commercial break format, and it is where most of the budget in a typical Marathi TV advertisement plan is allocated. Within FCT, advertisers can book spots ranging from 10 seconds to 60 seconds, with the 10 second and 30 second spot being by far the most common; a 10-second spot functions well as a frequency driver once brand recognition has been established, while a 30-second TVC is generally the right format for a new product launch or a campaign where the creative needs room to tell a story. The ad spot time band — whether it falls in morning, afternoon, prime time, or late night — determines both the rate and the audience composition, which is why a thoughtful media plan for My Marathi TV will always specify time band allocations rather than simply booking a bulk FCT package.

Non-FCT branding on My Marathi is where, frankly, some of the most interesting creative opportunities exist — and also where a lot of brands leave value on the table by not asking. L band advertising, which runs as a horizontal strip across the lower portion of the screen during programme content, delivers brand visibility without interrupting the viewer experience; aston band placements work similarly, appearing as text-based overlays during key programme moments. Logo bug branding — a persistent small logo in the corner of the screen during a sponsored programme — is particularly effective for brands that want sustained recall over the course of a serial or reality show. Beyond these, sponsored content television formats and advertiser funded programming (AFP) represent the deepest form of brand integration available on My Marathi, where a brand essentially co-creates or fully funds a programme segment, which gives it a level of association with the content that no standard TVC can replicate. Channel sponsorship packages, which bundle FCT with non-FCT elements and programme associations, are often the most cost-efficient way to build a significant presence on My Marathi over a sustained campaign period.

What Is the Difference Between Prime Time and Non-Prime Time on My Marathi?

The distinction between prime time advertising and non-prime time advertising on My Marathi TV is not simply a matter of price — it is a fundamentally different audience conversation, which is something that media plans often fail to reflect accurately. Prime time on My Marathi, broadly defined as the 7 PM to 11 PM window on weekdays and a slightly extended window on weekends, is when the channel draws its largest concurrent household audience; this is when family dramas, cooking shows, and reality programming air, and the audience skews toward the full household unit rather than any single demographic.

Non-prime time advertising — covering morning slots from roughly 6 AM to 9 AM, afternoon slots from noon to 5 PM, and late night after 11 PM — reaches a different audience composition. Morning slots on My Marathi tend to reach homemakers and early risers, which makes them particularly effective for FMCG advertising, kitchen appliance brands, and health products; afternoon slots have historically been the domain of devotional content and repeat programming, which draws an older, predominantly female audience. The viewership numbers during non-prime time are lower in absolute terms, but the CPM efficiency is considerably better — and for brands with a specific demographic target rather than a mass reach objective, non-prime time slots on My Marathi can deliver a more focused campaign at a fraction of the prime time cost.

What we tell our clients at SmartAds is that the optimal My Marathi TV ad campaign for most regional brands is not a pure prime time buy — it is a blended schedule that uses prime time spots for brand awareness and emotional impact, while relying on non-prime time frequency to drive recall and conversion intent. A retail client we worked with in Pune, who was launching a chain of home furnishing stores across Maharashtra, initially wanted to concentrate their entire budget in prime time; after we modelled the GRP delivery against their target audience of SEC B and C homeowners aged 30-55, we shifted roughly 40 percent of their FCT budget to morning and afternoon slots, which increased their total campaign GRP delivery by nearly 60 percent without increasing the budget — and their post-campaign brand recognition scores in Nashik and Solapur were among the highest we had seen for a regional retail campaign.

How Do I Book an Advertisement on My Marathi TV?

The My Marathi TV ad booking process is more structured than most first-time advertisers expect, and understanding the steps involved — and the lead times required — can save a significant amount of last-minute stress. The channel, like most Indian regional broadcasters, works through a combination of direct sales and accredited media agency partners; booking through an agency like SmartAds gives advertisers access to negotiated rate cards, priority placement, and campaign management support that is simply not available when booking directly.

The first step in the ad booking process is finalising the campaign brief — which means defining the target audience, the campaign duration, the ad campaign duration in terms of total weeks on air, the time band preferences, and the creative format. Once the brief is clear, a media plan is prepared which specifies the number of spots per day, the time band distribution, the total GRP target, and the estimated CPRP; this plan forms the basis of the booking order placed with My Marathi's sales team. Creative materials — the TVC itself — need to be submitted in broadcast-ready format, typically as a high-resolution video file meeting the channel's technical specifications, which include specific frame rate, audio loudness, and aspect ratio requirements; failure to submit compliant materials is one of the most common causes of campaign delays, and it is something we check rigorously before any campaign goes live.

Once the booking is confirmed and creative materials are approved, the campaign typically goes live within 48 to 72 hours for standard FCT placements, though non-FCT formats like AFP or channel sponsorship packages may require a longer lead time of one to two weeks for integration. An ad monitoring system is used to track actual telecast verification — confirming that each spot aired as scheduled — and discrepancy reports are reconciled with the channel on a weekly basis. At SmartAds, we maintain a dedicated campaign management team that handles this reconciliation process on behalf of our clients, which means advertisers receive a verified telecast report at the end of each campaign week rather than having to chase the channel themselves.

Audience Reach and Viewership of My Marathi Channel

Understanding the viewership profile of My Marathi is essential before committing budget to a Marathi channel ad campaign, and this is an area where BARC data — the gold standard for television audience measurement in India — provides the most reliable picture. My Marathi, which is distributed across cable and DTH platforms including Tata Sky and Dish TV, reaches Marathi-speaking households primarily in Maharashtra, with a secondary reach into Marathi diaspora audiences in Goa, Karnataka border districts, and Marathi-speaking communities in Mumbai's extended metropolitan region.

The channel's viewership, as tracked through BARC viewership data, tends to be strongest in the 15+ female demographic, which aligns with its programming mix of family dramas, devotional content, and lifestyle shows; the SEC B and SEC C household classification accounts for a significant share of its audience, which makes it particularly relevant for brands targeting the aspirational middle-market consumer in Maharashtra. Mumbai, as the largest Marathi-speaking urban market, contributes a substantial portion of the channel's urban viewership, while markets like Pune, Nashik, Aurangabad, and Kolhapur represent its strongest Tier 2 penetration — and it is in these Tier 2 markets where My Marathi often delivers a higher share of voice relative to its competitors than its overall GRP ranking would suggest.

To be fair, My Marathi is not competing with Zee Marathi or Star Pravah on raw GRP numbers — those channels command significantly higher ratings for their flagship fiction properties — but what My Marathi offers is a less cluttered advertising environment, which means individual brand messages receive more attention and less competitive noise. One automotive brand we worked with, which was launching a two-wheeler variant specifically targeted at young working adults in Tier 2 Maharashtra, found that their ad recall scores on My Marathi were actually higher than on the top-rated Marathi channels, despite the lower absolute viewership numbers; the less saturated commercial break environment was the key factor, which is something that GRP-only planning frameworks consistently miss.

How Are GRPs and CPRP Calculated for My Marathi TV Campaign Planning?

GRP — Gross Rating Points — is the currency of television advertising planning in India, and understanding how it applies to My Marathi TV advertising is essential for any brand manager who needs to justify their media budget to a CFO or a marketing committee. A single GRP represents one percent of the target audience being reached once; so a campaign delivering 100 GRPs on My Marathi means that the target audience has, on average, been exposed to the campaign message once for every percentage point of that audience — which in practice means a mix of higher-frequency exposures for some viewers and single exposures for others.

CPRP — Cost Per Rating Point — is the metric that allows advertisers to compare the efficiency of different channels and time bands within a media plan for television. For My Marathi TV, the CPRP for a standard campaign targeting the 15+ female demographic in Maharashtra works out to somewhere between ₹1,200 and ₹3,500 depending on the time band and the season, which compares favourably to the CPRP of ₹5,000 to ₹10,000 or more that top-rated Marathi channels command for the same demographic. The TAM AdEx data, which tracks advertising volume across Indian television channels, consistently shows that My Marathi carries a meaningful share of the Marathi language television advertising market, particularly from categories like FMCG advertising, real estate advertising in Marathi TV, and education advertising Marathi — all of which have found the channel's CPRP efficiency to be a compelling reason to maintain presence.

What we have found in practice — and this is something the GroupM TYNY Report and Dentsu e4m Report both allude to in their regional television analyses — is that brands which build their Marathi channel ad campaign around a CPRP target rather than a GRP target tend to get significantly better return on investment from My Marathi than from the premium channels. The reason is straightforward: when you are paying a lower CPRP, you can afford to sustain your campaign for longer, which means you accumulate more total GRPs over the campaign period and achieve higher effective frequency — and effective frequency, not peak reach, is what drives brand awareness and purchase intent in the regional television context.

What Are the Benefits of Advertising on My Marathi for Local and National Brands?

The benefits of My Marathi TV advertising differ quite meaningfully depending on whether you are a local Maharashtra brand or a national brand looking to strengthen its regional presence — and conflating the two is a mistake that leads to poorly structured campaigns. For local and regional brands — a Pune-based builder, a Nashik cooperative bank, a Kolhapur footwear manufacturer — My Marathi offers something that national channels simply cannot: genuine community relevance, a programming environment that feels culturally specific to the Marathi-speaking audience, and an advertising cost structure that makes sustained brand visibility achievable on budgets that would not even cover a single week of prime time on Zee Marathi.

For national brands, the calculus is different but equally compelling. A brand that is already spending on Hindi GECs and national news channels will often find that adding My Marathi TV advertisement to the media plan delivers incremental reach among Marathi-speaking households that are not adequately covered by the national buy — and this incremental reach comes at a cost that, when expressed as a CPM, is often lower than what the national channels are delivering. The FICCI-EY Media Report has consistently highlighted that regional language television delivers higher engagement and recall among regional language audiences than national language channels, even when the national channel has higher absolute viewership — which is the data point we use most often when making the case for My Marathi channel advertising to national brand clients.

On top of that, My Marathi TV advertising offers a degree of creative flexibility that national channels, with their more rigid commercial policies, do not always accommodate. AFP formats, channel sponsorship packages, and non-FCT branding options are more accessible on My Marathi both in terms of pricing and in terms of the channel's willingness to co-create solutions — which is something we have used to good effect for a financial services client who wanted to run a sponsored financial literacy segment on My Marathi, reaching a Marathi-speaking household audience with genuinely useful content that also built brand recognition for their savings products. The campaign ran for eight weeks, delivered over 200 GRPs in the target demographic, and generated a measurable lift in brand awareness in the channel's core markets.

How Does My Marathi TV Advertising Compare to Other Marathi Channels?

This is a question that deserves a direct answer, because the Marathi language television channel landscape is more competitive and more nuanced than most media plans acknowledge. Zee Marathi remains the dominant channel by GRP and by advertiser spend, with flagship fiction properties that consistently top the BARC charts; Star Pravah has built a strong second position, particularly among younger urban Marathi viewers; Colors Marathi (ETV Marathi) and Sony Marathi offer additional reach across different audience segments; and news channels like TV9 Marathi, ABP Majha, and News18 Lokmat serve the information-seeking audience. DD Sahyadri, Zee Yuva, Saam TV, and 9X Jhakaas round out the ecosystem, each serving specific content niches.

My Marathi sits within this landscape as a channel that offers a distinct value proposition — lower cost, less advertising clutter, and a loyal audience that is not being bombarded by the same brands that dominate the top-rated channels. The Marathi TV advertisement price on My Marathi is typically 40 to 70 percent lower than on Zee Marathi for comparable time bands, which means a brand with a fixed budget can either buy a small presence on the top-rated channel or a much more sustained, higher-frequency campaign on My Marathi. For brands where frequency and sustained recall matter more than peak reach — which, in our experience, is the right objective for most regional brands and most product categories outside of mass FMCG — My Marathi is often the more rational choice.

The Marathi TV ad cost comparison also needs to account for the competitive clutter factor, which is rarely quantified but is very real. On Zee Marathi during prime time, a brand's 30-second TVC is competing for attention against dozens of other spots in the same commercial break; on My Marathi, the commercial load is lighter, which means individual spots receive more viewer attention and are less likely to be mentally filtered out. This is not a small advantage — the Dentsu e4m Report's research on advertising recall consistently shows that clutter is one of the primary drivers of reduced ad effectiveness on television, and My Marathi's lower clutter environment is a structural advantage that its rate card does not fully reflect.

My Marathi TV Ad Booking: Step-by-Step Process for Advertisers

The practical process of booking a My Marathi TV advertisement, from brief to broadcast, involves several distinct stages, each of which has its own requirements and timelines; understanding this process upfront prevents the kind of last-minute scrambles that we have seen derail otherwise well-planned campaigns. The process begins with the campaign brief, which should specify the brand, the product or service being advertised, the target audience profile, the campaign period, the geographic focus within Maharashtra, and the budget range — all of which inform the media plan that is subsequently prepared.

Once the brief is received, a media plan for television is developed which maps the budget against available inventory on My Marathi, specifying the number of spots per week, the time band distribution across prime time and non-prime time, the total GRP target, and the expected CPRP. This plan is reviewed and approved by the client before any booking order is placed; changes to the plan after booking can incur penalties or result in suboptimal placement, so it is worth investing time in getting the plan right before committing. Creative materials — the TVC or the non-FCT branding assets — are submitted simultaneously, and the channel's traffic team reviews them for technical compliance before clearing them for broadcast.

The actual ad booking for television with My Marathi is confirmed through a formal booking order, which specifies the exact spots, time bands, and dates; once confirmed, the campaign goes into the channel's scheduling system and is assigned specific slots within the commercial breaks. Telecast verification is conducted through an ad monitoring system which logs each spot as it airs, and a weekly telecast report is shared with the advertiser confirming delivery against the booked schedule. At SmartAds, we have found that maintaining a direct relationship with the channel's scheduling team — rather than relying solely on automated systems — is the most effective way to ensure that high-priority spots, particularly those tied to specific programme environments or seasonal moments, are protected and delivered as planned.

Frequently Asked Questions About My Marathi TV Advertising

Q: What are the current advertising rates for My Marathi TV in India?

My Marathi TV ad rates in India vary by time band, season, and spot duration, but to give you a working benchmark: a 10-second spot during non-prime time runs somewhere in the range of ₹800 to ₹1,500, while a 10-second prime time spot can cost anywhere from ₹2,000 to ₹4,500 depending on the specific programme and the time of year. A standard 30-second TVC, which is the most commonly booked format, would therefore cost between ₹2,400 and ₹13,500 across the prime and non-prime time spectrum. These are indicative figures based on our experience booking My Marathi TV advertising campaigns; actual rates are always subject to negotiation, seasonal demand, and the volume of the overall buy. Festive periods — Diwali, Ganesh Chaturthi, Gudi Padwa — typically see rate card premiums of 20 to 50 percent, while the lean season months offer more flexibility. My Marathi advertisement rates India are generally 40 to 70 percent lower than comparable time bands on Zee Marathi or Star Pravah, which is the primary reason many regional brands find it to be the more efficient choice for sustained Marathi TV advertising.

Q: How do I book an advertisement on My Marathi TV channel?

Booking a My Marathi TV advertisement involves preparing a campaign brief, developing a media plan, submitting broadcast-ready creative materials, and placing a formal booking order with the channel's sales team — either directly or through an accredited media agency. The process from brief to broadcast typically takes between 48 and 72 hours for standard FCT placements, assuming creative materials are ready and technically compliant. Working through a media buying agency like SmartAds gives you access to negotiated rate cards, campaign management support, and telecast verification — all of which are considerably harder to manage when booking directly, particularly for first-time advertisers who are unfamiliar with the channel's technical requirements and scheduling processes. You can also book Marathi TV ad online through agency platforms, which streamlines the paperwork and approval process significantly.

Q: What is the minimum budget required to advertise on My Marathi TV?

This is one of the most common questions we receive from small businesses and local brands in Maharashtra, and the honest answer is that My Marathi TV advertising is accessible at budgets that most people assume are too small for television. A meaningful campaign — one that delivers enough GRPs to generate measurable brand awareness — can be structured for as little as ₹50,000 to ₹1,00,000 for a two-week run, which would buy a schedule of non-prime time spots that delivers reasonable frequency among the target audience. For a campaign that includes prime time spots and runs for four weeks or more, budgets in the range of ₹3,00,000 to ₹8,00,000 are more appropriate. The key is structuring the campaign correctly — concentrating spots in the right time bands, choosing the right programme environments, and maintaining enough frequency to drive recall — rather than simply spreading a small budget thinly across all time bands, which is the most common mistake we see from first-time My Marathi advertisers.

Q: What ad formats are available on My Marathi channel — FCT, TVC, or Non-FCT?

My Marathi channel advertising offers the full range of television advertising formats available on Indian regional channels. FCT — Free Commercial Time — covers standard TVC spots in commercial breaks, available in 10-second, 20-second, 30-second, 40-second, and 60-second durations. Non-FCT branding options include L band advertising, aston band placements, logo bug branding during sponsored programmes, and scrolling text overlays. Beyond these, My Marathi offers channel sponsorship packages which bundle FCT with non-FCT elements, sponsored content television formats where a brand is associated with a specific programme segment, and advertiser funded programming (AFP) where a brand co-creates or funds original content. Product placement within programme content is also available, though it requires longer lead times and closer coordination with the production team. The choice between FCT and non-FCT branding depends on the campaign objective — FCT is better for direct response and product communication, while non-FCT formats excel at building sustained brand visibility and emotional association.

Q: What is the difference between prime time and non-prime time slots on My Marathi TV?

Prime time on My Marathi TV covers the 7 PM to 11 PM window on weekdays and an extended window on weekends, during which the channel airs its flagship programming — family dramas, reality shows, and entertainment content that draws the largest concurrent household audience. Prime time advertising commands higher rates but delivers higher absolute viewership, making it the right choice for campaigns where reach and brand awareness are the primary objectives. Non-prime time advertising — covering morning, afternoon, and late-night slots — reaches a smaller but often more demographically specific audience at significantly lower cost, which makes it the right choice for frequency-driven campaigns and for brands with a specific demographic target. The morning slot on My Marathi, for example, reaches a predominantly female homemaker audience which is highly relevant for FMCG and kitchen product categories; the afternoon slot reaches a similar but slightly older demographic. A well-structured My Marathi TV advertising campaign will typically use both prime time and non-prime time slots in a ratio that reflects the campaign's reach versus frequency objectives.

Q: How many viewers does My Marathi TV reach across Maharashtra and India?

My Marathi channel is distributed across cable and DTH platforms including Tata Sky and Dish TV, giving it a potential household reach across Maharashtra and in Marathi-speaking communities in other states. BARC viewership data tracks the channel's weekly impressions and GRP performance across the Marathi-speaking audience universe; while My Marathi does not rank among the top-five Marathi channels by GRP, it maintains a consistent viewership base that is particularly strong in Tier 2 and Tier 3 Maharashtra markets. The channel's audience is predominantly female, aged 25-55, and classified in the SEC B and C household categories — a profile that is highly relevant for FMCG, real estate, education, and financial services advertisers. For precise current viewership figures, BARC's weekly data is the authoritative source, and we always recommend that campaign planning be based on the most recent four-week rolling average rather than historical data.

Q: Can I choose a specific show on My Marathi for my advertisement placement?

Yes — programme-specific placement is available on My Marathi TV, and it is something we actively recommend for brands where the audience alignment between a specific show and the brand's target demographic is strong. Booking spots within a specific programme environment — a popular family drama, a cooking show, or a devotional programme — typically carries a premium over run-of-schedule FCT, but the audience targeting precision it delivers can justify the additional cost. Channel sponsorship of a specific programme is the deepest form of programme association, giving the brand a logo bug, opening and closing sponsorship credits, and priority commercial placement within the programme's breaks. For brands where the programme association itself is part of the brand communication strategy — a kitchen appliance brand sponsoring a cooking show, for example — this format delivers a level of contextual relevance that standard FCT cannot replicate.

Q: What happens if my TV commercial is not aired during the scheduled time slot?

This is a legitimate concern for any advertiser, and it is one that a good media buying agency should address proactively rather than reactively. If a booked spot is not aired as scheduled — due to programming changes, technical issues, or scheduling errors — the channel is obligated to provide a make-good, which means airing the spot at an equivalent time band within a specified reconciliation period. The telecast verification process, conducted through an ad monitoring system, identifies missed spots and triggers the make-good process; at SmartAds, we monitor telecast delivery on a daily basis and raise discrepancy reports with the channel's traffic team within 24 hours of a missed spot, which ensures that make-goods are delivered promptly rather than accumulating into a large reconciliation at the end of the campaign.

Q: How long does it take for a My Marathi TV advertising campaign to go live?

For standard FCT placements with creative materials already prepared and technically compliant, a My Marathi TV advertisement can go live within 48 to 72 hours of booking confirmation. Non-FCT formats — particularly AFP and channel sponsorship packages — require longer lead times of one to two weeks, because they involve integration with the channel's programming and production schedules. The most common cause of campaign delays is non-compliant creative materials — TVCs that do not meet the channel's technical specifications for frame rate, audio loudness, or file format — which is why we always recommend submitting creative materials for technical review at least five working days before the planned campaign start date. For seasonal campaigns tied to specific dates — Diwali, Gudi Padwa, or a product launch event — we recommend initiating the booking process at least three to four weeks in advance to secure preferred time bands and programme placements.

Q: What is the difference between FCT (Free Commercial Time) and Non-FCT branding on My Marathi TV?

FCT — Free Commercial Time — refers to the dedicated commercial break slots within My Marathi's broadcast schedule, where standard TVCs are aired; this is the traditional "advertisement" that most people think of when they think of television advertising. Non-FCT branding refers to all the other ways a brand can appear on the channel — L band advertising strips, aston band overlays, logo bug branding, sponsored content television segments, and product placement within programme content. The fundamental difference is that FCT interrupts the viewing experience by replacing programme content with advertising content, while non-FCT branding appears alongside programme content without interrupting it. FCT is better for delivering a complete brand message — a product demonstration, an emotional story, a price promotion — while non-FCT branding is better for maintaining continuous brand presence and building association with specific programme environments. The most effective My Marathi TV advertising campaigns typically combine both, using FCT for message delivery and non-FCT formats for sustained brand visibility.

Q: Is My Marathi TV advertising suitable for small businesses and local brands in Maharashtra?

Frankly speaking, My Marathi TV advertising is one of the most accessible television advertising options available to small businesses and local brands in Maharashtra, precisely because its rate structure makes meaningful campaigns achievable at budgets that would be insufficient for the top-rated Marathi channels. A local retailer, a regional cooperative bank, a Pune-based educational institute, or a Nashik winery can all build a credible television advertising presence on My Marathi at budgets that are realistic for businesses operating at a regional scale. The key is working with a media buying partner who understands how to structure a campaign for maximum efficiency at a constrained budget — concentrating spots in the right time bands, choosing the right programme environments, and maintaining enough frequency to drive recall — rather than simply buying the cheapest available inventory and hoping for results. Low cost TV advertising on My Marathi is genuinely achievable, and affordable Marathi TV ads are not a compromise on quality — they are a reflection of the channel's more accessible rate structure relative to the top-tier Marathi channels.

Q: How do GRPs and CPRP work for My Marathi TV campaign planning?

GRP — Gross Rating Points — measures the total audience delivery of a campaign as a percentage of the target audience, accumulated across all spots in the schedule; a campaign delivering 100 GRPs means the average member of the target audience has been exposed to the campaign once for every percentage point of that audience, though in practice some viewers will see the campaign multiple times and others will see it once or not at all. CPRP — Cost Per Rating Point — divides the total campaign cost by the total GRPs delivered, giving a single efficiency metric that allows comparison across channels, time bands, and campaign periods. For My Marathi TV, the CPRP for a standard campaign targeting the 15+ female demographic in Maharashtra works out to somewhere between ₹1,200 and ₹3,500 depending on the time band and