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Star Plus advertisement in Asia Pacific is designed to stand out from the clutter of traditional advertising. As advertisers fight for the attention of consumers, mediums of advertising are becoming more common. To capture interest through creativity and unpredictability, advertisers are thinking outside of television, print, and radio advertisements. Star Plus marketing strategies rely on new and unorthodox marketing methods. They create striking advertising experiences that are more organic, authentic, and relevant which makes them stand apart from the majority of advertising.
Star Plus ads in Asia Pacific are also targeted and speak directly to specific demographics on their own territory, making them cheaper and delivering huge returns on investment. However, this type of advertising can also be unpredictable and difficult to measure its success or failure because it relies on methods that fall outside the traditional marketing.
A poorly executed campaign can confuse consumers and create a negative image around a company. Star Plus marketing in Asia Pacific is more flexible, uncertain, and subjective. It focuses on execution above planning, is more credible and efficient, creates buzz, tends to be cheaper, relies on free advertising as much as possible, and is non-discriminatory and all-inclusive.
