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Public transportation is being billboard more than 35 million times each weekday. Bus shelters are a wonderful medium for advertising, but it takes a lot of creativity to make the best of it. Bus shelter ads are also known as `Transit Shelter Displays`. some areas do not have billboards as an advertising option, so transit shelter advertising will often be an excellent alternative to larger billboards. In addition to this, they are always on as they work for you 24 hours a day, 7 days a week. Bus shelter advertising also offers great visibility – drivers, pedestrians, and bus riders all see your ads. Moreover, a lot of people are going to see it more than once, because people usually pass the same location every day while driving to work and then back home. Another really important benefit is the ability to make precise geographic targeting. If you do business locally and want to target local consumers, there’s probably no better advertising vehicle. Bus shelter advertising is highly scalable. The format delivers a low cost of entry that is friendly to local groups and small businesses, but the sheer breadth of exposure makes these ads attractive to large brands as well. They come with always-on lighting so that their visibility is never compromised. (In fact, many ads are actually more visible at night than during the day.) Bus stop ads are also classic interruptive PROMOTING tools. They are on the ground and speak to a local audience – with the added benefit of being cheap enough to alter (and increase relevance) for different locations.
Bus Shelter advertisiment is designed to cut through the clutter of traditional advertising. Bus Shelter advertising mediums of advertising are becoming more common as advertisers fight for the attention of consumers. In order to stand out among the thousands of advertisements that the average person is exposed to daily, advertisers are thinking outside of television, print, and radio advertisements. Bus Shelter marketing strategies rely on new and unorthodox marketing methods. The goal of Bus Shelter advertising is to create striking advertising experiences that capture interest through their creativity and unpredictably. Much of Bus Shelter marketing involves putting ads in unusual places, or displaying ads in unusual ways, hoping to command the attention of unassuming viewers. Consumers tend to Bus Shelter ads as more organic, authentic, and relevant. Because they stand apart from the majority of advertising. Bus Shelter ads also tend to be targeted, speaking directly to specific demographics on their own territory. This type of advertising tends to be cheaper as well. Bus Shelter advertising can deliver huge returns on investment. While Bus Shelter media is unexpected and eye-catching, it is also unpredictable. It can be difficult to know whether a campaign is working because it relies on methods that fall so far outside the tradition of marketing. Marketers may struggle to quantify and measure the success or failure of a campaign. Even worse, a confusing or poorly executed campaign can confuse consumers and create a negative image around a company. Bus Shelter marketing is more flexible, uncertain, and subjective, Focuses on execution above planning, More credible and efficient, Creates “Buzz”, Tends to be cheaper and relies on free advertising as much as possible, Non-discriminatory, all-inclusive.
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