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Billboard advertising is a traditional OOH advertising type. Hoarding advertising is the most popular of the outdoor advertising options. Traditional roadside billboards remain the predominant form of OOH advertising since last many years but in recent years there has been significant growth in digital OOH or digital billboards.
Bill Board advertisiment is designed to cut through the clutter of traditional advertising. Bill Board advertising mediums of advertising are becoming more common as advertisers fight for the attention of consumers. In order to stand out among the thousands of advertisements that the average person is exposed to daily, advertisers are thinking outside of television, print, and radio advertisements. Bill Board marketing strategies rely on new and unorthodox marketing methods. The goal of Bill Board advertising is to create striking advertising experiences that capture interest through their creativity and unpredictably. Much of Bill Board marketing involves putting ads in unusual places, or displaying ads in unusual ways, hoping to command the attention of unassuming viewers. Consumers tend to Bill Board ads as more organic, authentic, and relevant. Because they stand apart from the majority of advertising. Bill Board ads also tend to be targeted, speaking directly to specific demographics on their own territory. This type of advertising tends to be cheaper as well. Bill Board advertising can deliver huge returns on investment. While Bill Board media is unexpected and eye-catching, it is also unpredictable. It can be difficult to know whether a campaign is working because it relies on methods that fall so far outside the tradition of marketing. Marketers may struggle to quantify and measure the success or failure of a campaign. Even worse, a confusing or poorly executed campaign can confuse consumers and create a negative image around a company. Bill Board marketing is more flexible, uncertain, and subjective, Focuses on execution above planning, More credible and efficient, Creates “Buzz”, Tends to be cheaper and relies on free advertising as much as possible, Non-discriminatory, all-inclusive.
