Airport Advertising in India

India’s airports have become prime advertising battlegrounds amid a post-pandemic travel boom. Air traffic has surged back to (and even beyond) pre-2020 levels: Delhi IGI handled 77.8 million passengers in 2024 (up 7.8% from 2023), Bengaluru 40.7 million (+9.5%), Hyderabad 27.8 million (+15%), and Kolkata 21.2 million (+9%). With domestic travelers averaging 120–240 minutes of dwell time (2–4 hours), airports now command captive, diverse audiences. This has fueled a revival of OOH advertising in India; the latest FICCI-EY report shows OOH grew 10% in 2024 to ₹5,920 crore, with Digital OOH (DOOH) surging 78% YoY to 12% of that spend. Domestic flyers now number ~4 crore per month, presenting “unprecedented access to a pan-India, premium and captive audience”. In short, airport advertising India is taking off – blending high footfalls with digital innovation. This blog explores recent data, formats, case studies, and why savvy marketers and media agencies are investing in airport branding India.

Growth of Airport and OOH Advertising in India

India’s air travel market has skyrocketed. In FY2025’s first half, domestic traffic hit 79.3 million (+5.3% YoY) and international traffic +16.2%. By 2023 domestic volumes routinely exceeded 4 crore per month, and overall Indian carriers added 30% more long-haul capacity than in 2019. This “revenge travel” boom has directly boosted airport media: Ad rates jumped 10–15% post-Covid, and many airports report sharp upticks in advertising revenue and demand. By 2024, India’s overall OOH market was ~₹6,000 crore, growing at ~10% annually. The DOOH segment is especially hot – from only 7% of spend in 2023 to 12% in 2024, reflecting its 78% year-on-year jump. Market reports project India’s DOOH+OOH market to grow from ~$500 M in 2025 to ~$677 M by 2030 (CAGR 6.2%), supported by new airport media networks.

Major agencies like Smatads.in are expanding rapidly. In short, every big airport now boasts high-tech media assets – from giant LED walls to interactive kiosks – available via specialized airport media buying India agencies.

Who You Reach: Audience Segments and Psychology

Airports deliver a premium, affluent audience. Industry observers emphasize that flyers are not the average ad viewer: many are business executives, luxury travelers, or upmarket leisure customers. For instance, SmartAds notes terminals attract CEOs, high-net-worth individuals, and wealthy tourists. A LinkedIn analysis divides the airport audience into segments: Business travelers (high-income, time-poor, ideal for tech or luxury ads), tourists (seeking experiences and local brands), expatriates (traveling for work or family), and domestic middle-class passengers (value-seekers open to FMCG and retail offers). Crucially, airports offer a “captive audience” – travelers have long waiting periods and limited distractions, making them more receptive to ads. Nielsen/ClearChannel data shows airport advertising boosts brand recall by 42% and purchase intent by 21%, underscoring that messages planted in airports tend to stick.

Infographic: Key benefits of airport advertising – high dwell time, targeted segmentation, premium environment and interactive formats aid brand recall.

This high-impact context also has psychological benefits. Ads in a sophisticated, travel-themed environment inherit a positive aura. With fewer competing ads (especially in lounges or gates), each campaign garners focused attention. SmartAds notes that airport ads enjoy “less distractions” and travelers mentally link advertised brands with their travel experience, forming strong emotional connections. Even after leaving the airport, these impressions linger – influencing shopping choices and brand loyalty later on. In practical terms, brands find that advertising at Delhi or Mumbai airports means engaging an affluent, attentive crowd who are already in the mindset to spend, whether on gifts, dining, services or planning future trips.

Airport Advertising Formats

Indian airports offer a wide variety of ad formats – from classic billboards to cutting-edge digital and experiential media. Major formats include:

• Digital Screens and Video Walls (DOOH): Giant high-definition LED video walls, totems, and interactive screens are proliferating. Delhi’s new Terminal 1, for example, launched “world-class” digital infrastructure: six enormous 20×10 ft bezel-free LED walls in the boarding gates, and 100 curved 75-inch 4K digital totems in arrival/departure areas. These DOOH installations are massive: one L-shaped video wall is 40×10 ft. Such screens deliver cinematic impact – vibrant motion graphics that dominate travelers’ field of vision from afar. Content can loop continuously, ensuring repeated recall as passengers pass by multiple times. And since these displays can update easily, brands can run time-sensitive or dynamic campaigns (e.g. flight-specific messages, live social content, etc.). Internet search results and industry reports note that many brands are using these large-format networks at Delhi IGI – leveraging the “only large-format digital network” in the country’s busiest airport – to reach frequent flyers with travel-themed ads. Brands rollout at IGI, for instance, leveraged premium gate and lounge screens to align the brand with high-intent travelers.
• Static Billboards and Hoardings: Large-format static hoardings, banners, and wall wraps are still widely used, especially in high-footfall zones like terminal entrances, traffic lanes, car parks, and baggage halls. These can range from tall pillar wraps to two- or three-story scenic murals. Their advantage is cost-effectiveness and guaranteed exposure (passengers must walk by or queue near them). Agencies often pair static ads with nearby digital displays for a combined impact. For example, in Chandigarh Airport’s new contract, Times OOH will offer “a wholesome mix of static, digital and sponsorship opportunities”, so brands can saturate the environment with both digital motion and traditional billboards. Compared to roadside hoardings, airport static ads benefit from a premium, controlled environment and a wealthier audience.
• Interactive Kiosks and Digital Installations: Many airports now feature interactive touchscreens and kiosks – both wayfinding booths and digital info stands – where brands can place engaging content. These kiosks capture high engagement because travelers often pause to check flight info or lounge locations. SmartAds describes airport kiosk ads as “24/7 visibility in a premium, clutter-free environment”, often placed at check-in desks, boarding gates and lounge entrances. Interactive features (touchscreens, QR codes, AR, or product demo stations) mean passengers can actively engage with the brand. For instance, at Mumbai’s CSMIA, Samsung installed interactive kiosks showcasing its latest smartphones. Passengers could play with the phones or view demos at the kiosk, which, according to industry analysis, led to a jump in online searches and inquiries for those models. Similarly, Shenzhen-based Realme and others have used Indian airport kiosks to let customers try electronics or products on site, boosting trial rates. In short, kiosk ads work on proximity to decision points: they are placed where travelers have time (waiting, queuing) and are often triggered by interest.
• Experiential Zones and Activation Booths: Beyond static ads, brands are creating immersive “mini-activations” inside airports. These can be pop-up stores, VR experiences, photo booths, or staged product displays. A notable example in India is Audi’s experiential zone at Kempegowda Airport (Bengaluru): Audi placed a real car in the terminal and set up virtual reality headsets so passengers could do a simulated test drive. This turned the airport walkways into an auto showroom, generating buzz and concrete sales leads among upscale travelers. In Chennai and elsewhere, Samsung and other tech brands have created mini-theaters or gaming lounges in departure areas. Airlines themselves use experiential marketing: e.g. SpiceJet built a tropical-themed booth at Delhi T3, and Kingfisher once branded baggage trolleys at Mumbai to keep its logo in view. As SmartAds notes, airport contracts now even include “experiential spaces” – designed to create memorable brand encounters that strengthen loyalty.
• Sponsorships and Branded Areas: Brands also sponsor airport lounges, charging areas, charging points, and signage. For instance, credit card companies often co-brand business lounges, while telecom operators sponsor Wi-Fi zones or charging kiosks. Sponsorship can also extend to runway or gate naming rights (e.g. a retail brand naming a gate series). These opportunities provide long-term presence in a specific terminal. Brands like Times OOH highlight sponsorship as part of their media mix. Sponsorships carry prestige and exclusivity, reinforcing a brand’s premium image.

In summary, airports bundle together nearly every Out-of-Home format: from static billboards and posters to cutting-edge DOOH and hands-on installations. This diversity lets agencies and brands craft multi-touch campaigns. As SmartAds advises, setting up an airport campaign often involves “aligning the brand with the travel mindset”, using aspirational, context-driven messaging timed for holiday peaks or conferences.

Comparative Perspective: Airport vs Other Media

How does airport OOH stack up against other channels? In many ways it outshines both traditional outdoor and digital alternatives. Compared to city billboards or transit ads, airport ads hit more affluent and attentive audiences. A hoarding on the highway might reach millions, but airport ads reach millions of high-value impressions — often decision-makers with disposable income. According to industry analysis, OOH media (airports included) typically offers lower CPM than TV or online video, yielding a higher ROI due to sheer visibility. Travelers cannot skip ads in an airport terminal the way they might skip a TV commercial or scroll past a banner ad.

Against digital advertising, airport OOH has unique strengths. Digital ads on phones/PCs allow precise targeting and metrics, but they compete with millions of distractions. In contrast, airport media is largely untargeted (any traveler sees it) but captive: the environment itself ensures extended attention. Nielsen’s study confirms this: frequent flyers exposed to airport ads showed 42% higher recall and 21% higher intent, metrics often much lower in typical online campaigns. In practice, a brand might run YouTube pre-roll and get a 15-20% view-through rate, but its airport banner is viewed by nearly everyone walking by and remembered at a much higher rate.

Even compared to other OOH formats, airports are special. A billboard on a street can reach any commuter, but an airport uniquely segregates audiences. Premium digital screens in the international departure lounge primarily reach international/business fliers; billboards in the domestic arrivals hall reach middle-class visitors. This lets brands segment by terminal and tailor messages. For instance, Tinder might advertise on flights outside boarding gates to capture young travelers, while a luxury watch brand targets duty-free areas frequented by business flyers. Outdoor advertising experts note that the distraction-free premium setting of airports – bright lights, clean aesthetics, and fewer billboards – yields better ad recall than bus stops or shopping malls.

However, airport OOH also demands higher upfront costs and longer planning. Space is scarce so rates are steeper (as noted, Ad rates have risen 10–15% post-Covid). Campaigns must comply with strict airport regulations and often need coordinating with multiple agencies. Measurement can be trickier too, since tracking impressions in an airport requires surveys or camera counts rather than simple online clicks. But many marketers feel the premium is worth it: “Every paisa spent in airports will benefit the marketer” with well-targeted placement, SmartAds asserts.

Why Airport Ads Work in India

Several factors make airport advertising particularly effective in India. First, audience segmentation: Indian airports draw both a growing middle class and a wealthy elite. International terminals teem with high-spending tourists and business execs; domestic terminals are packed with families and youth. This diversity lets brands choose the right location. Healthcare or banking ads often go to international lounges, while retail/FMCG brands focus on domestic zones. Second, ROI and attention: with long dwell times (often 2–4 hours for internationals) airports ensure repeated exposures to the same ad – building recall rapidly. The mobile, busy Indian consumer may ignore a street billboard, but in an airport lounge with charging phones and flight delays, there’s little else to do but look around.

Third, the psychology of travel: People are already in a spending mood. Whether buying last-minute duty-free or ordering airport food, travelers are primed to shop. Advertising at that moment catches them in a receptive emotional state. As SmartAds notes, ads placed “where travel meets aspiration” resonate strongly. For example, Scapia’s Delhi campaign used sleek visuals and aspirational copy to connect with passengers “when they’re in the travel mindset” – yielding high brand recall. Similarly, Amazon Fresh chose Lucknow Airport precisely because travelers there are “affluent, time-rich” with “uncluttered media spaces”, making them likely to notice deals on groceries or services.

Finally, the brand image boost: Airport advertising often confers a halo effect. Being present in a top airport signals prestige. As SmartAds puts it, airports are “prime advertising locations” with premium traffic – a setting that “evokes emotions, sparks curiosity, and enhances the overall travel experience” for brands. A luxury brand, for instance, can reinforce its upscale positioning by appearing on a giant video wall in a posh terminal. Even budget brands gain credibility: if they can advertise at IGI or CSMIA, they must be worth noticing. This associative benefit – linking your brand with travel and quality – is a unique payoff of airport OOH.

Case Studies: Successful Airport Campaigns

• Scapia (Fintech) – Delhi IGI Airport: Scapia, a travel-focused credit card startup, launched a large-scale DOOH campaign at Delhi’s IGI Airport. Using India’s only large-format digital network inside IGI, the campaign placed high-res, looping ads on multiple gate and lounge screens. The visuals were sleek and aspirational, highlighting Scapia’s travel cashback benefits, and positioned right where travelers think of spending. By targeting “India’s most active travelers” (frequent flyers and urban elites) during peak holiday seasons, Scapia built instant brand recognition. As SmartAds notes, the campaign “gives Scapia the brand aura of an established global travel player”. It’s a prime example of aligning advertising at Delhi Airport with audience mindset: passengers queued at boarding gates had constant exposure to Scapia’s message, amplifying recall.

Figure: A Scapia digital campaign at Delhi IGI Airport. The brand leveraged IGI’s large-format LED network to reach frequent flyers with travel-themed messaging.

• Amazon Fresh (E-commerce) – Lucknow Airport: Amazon Fresh targeted Uttar Pradesh’s capital by saturating Lucknow’s airport in February 2025. The strategy was simple and effective: capture all departing passengers with a single iconic video wall (“Iconic Videowall”) at the heart of the domestic terminal, and simultaneously reach arrivals via 14 digital screens on the baggage belt. The campaign emphasized deals (“Great Savings”, cashback, bank offers, zero fees) relevant to travelers. By sandwiching travelers’ journey — greeting them upon arrival and reminding them before departure — Amazon Fresh ensured maximum exposure. Lucknow’s airport has rising traffic, especially among well-connected domestic fliers, making it a smart high-return location. The ads’ crisp, minimalistic design and consistent messaging across multiple touchpoints created a full-circle brand experience. Industry observers praise this as a “playbook for performance-driven airport media”: by using premium screens and context-driven offers, Amazon Fresh deepened visibility and trust among a new audience.

Figure: Amazon Fresh’s airport campaign at Lucknow. Ads were placed on a central departure video wall and on baggage claim screens, targeting affluent travelers with savings messages.

• Samsung (Electronics) – Mumbai CSMIA: Samsung has long been a leader in Indian airport ads. At Mumbai Airport, Samsung deployed a multi-screen LED setup to showcase its latest curved TVs and smartphones. Passengers in the departure lounge encountered synchronized video-wall loops highlighting vivid imagery and product demos. According to insider analysis, this interactive campaign included touchscreen kiosks where travelers could try phone features, resulting in a notable jump in online searches for those models. The combination of large high-definition displays and hands-on demos leveraged the tech-savvy traveler segment effectively. (Globally, Samsung runs similar campaigns; in India this focus on experiential OOH has become more prominent.) The Mumbai campaign demonstrates how tech brands use airport DOOH to blend visual spectacle with direct engagement.
• Audi (Automotive) – Bengaluru BLR Airport: Auto brands have also embraced airports. At BLR’s Kempegowda International, Audi created an experiential showroom space inside the terminal. Passengers could sit in Audi’s new models and use VR headsets to simulate a test drive. This immersive activation turned a mundane wait into a memorable experience. Beyond generating excitement, Audi collected data on interested customers, turning casual travelers into sales leads – exactly the high-impact, lead-generating use of airport ads that experts cite. This case underscores how luxury auto marketers target the business/leisure segment in airports (BLR’s T2 is mostly international and tech-industry traffic), and how interactive elements can extend an ad’s value far beyond impressions.
• JBL (Consumer Electronics) – Hyderabad RGIA: JBL’s “Engineered for Emotion” campaign at Hyderabad Airport (December 2024) illustrates creative DOOH use. It used vibrant orange-themed digital posters and QR-enabled interactive screens to emphasize JBL’s audio tech. The campaign was seamlessly integrated into Hyderabad’s modern terminals, ensuring high visibility. It conveyed an emotional, energetic message – “Engineered for Thrills” – and even included QR codes linking to product demos. Many agencies praises the campaign - “bold, eye-catching designs” and notes that such installations at one of India’s busiest airports leave a “lasting impression”. JBL’s case shows how even B2C audio brands can benefit from contextual placement (e.g. travelers waiting in lounges with time to explore new tech).

Other notable campaigns have included Coca-Cola and Nestlé running interactive vending machines at Chennai Airport, and Visa branding premium lounges in Delhi. In each case, the pattern is the same: choose the right airport, combine high-impact formats, and deliver context-relevant content to a well-defined traveler segment. These success stories illustrate that Indian airport marketing is not generic – it’s about precision, creativity, and leveraging the unique captive environment of airports.

Airport Media Buying in India

Planning an airport campaign in India is a specialized process. SmartAds have access to various airport advertising inventories. Below are the list of Aiports:

• Delhi (IGI)
• Mumbai (BOM)
• Bengaluru (BLR)
• Hyderabad (HYD)
• Kolkata (CCU)
• Chennai (MAA)
• Cochin (COK)
• Lucknow (LKO)
• Chandigarh (IXC)
• Others (Tier-2 airports)

Each contract spells out available media: “static media, digital media, interactive displays and innovative formats”. For example, SmartAds deal explicitly includes static and digital placements both inside and outside terminals. SmartAds contract similarly covers all indoor and outdoor ads. This means a one-stop shop – once an agency secures a contract – for everything from floor graphics to LED screens. In practice, brands often engage specialized media-buying partners (SmartAds) who handle creative design, approvals, and logistics.

In the buying stage, it’s common to plan by “flow”: deciding to target arrivals vs departures, domestic vs international. Agencies use passenger traffic data (e.g. SmartAds noted Delhi has ~6.8 million monthly passengers, 4.8M domestic + 1.9M international) to calculate impressions. They then allocate formats accordingly (e.g. gate areas for dwell-based formats, conveyor belts for longer gaze). Budgets for major hubs can run into several lakhs per screen per day. However, since airport ads have no media commissions (they’re mostly privately owned), agencies often buy 100% direct inventory. In short, airport media buying in India is a niche discipline requiring local knowledge of airport infrastructures and passenger flows.

Trends and the Road Ahead

The future looks bright for airport advertising in India. A key trend is DOOH and interactivity. Airports are investing millions in upgrading to AI-powered, programmatic digital networks. Advertisers can soon target by data (e.g. displaying luxury car ads when a first/business class flight is at the gate). Augmented reality and facial-recognition tech (with privacy) may also personalize content. The industry buzz is that AI/ML will “significantly boost DOOH growth” by improving targeting and engagement.

Another trend is experiential marketing. More brands are moving beyond posters to creating living ads – like pop-up stores or virtual showcases (Audi, Amazon, Samsung are early movers). As SmartAds said, airports are “pioneering…experiential zones…to create stronger connections with consumers”. Even runway visuals (e.g. stripes of colored lights as planes taxi) are being considered as media.

On the business side, experts expect consolidation. By 2025-26, firms like SmartAds may collectively control most major airports’ ad inventory, standardizing rates and packages. There will be growth in “airport lounges” as branded events. Also, with rising passenger numbers (some expect India to cross 400 million annual flyers in a few years), OOH estimates predict the airport segment alone could become a ₹1,000-crore market soon.

Finally, digital integration will increase. Many airports now bundle advertising with retail. For instance, ads might include QR codes for in-airport discount coupons. Loyalty programs might partner with airports to send personalized offers (e.g. someone who shops at an airport Zara gets an ad in the lounge). The goal is seamless Indian airport marketing that blurs physical ads with online engagement.

Conclusion and Call to Action

Airport advertising in India is no longer a niche. It’s a must-have channel for any brand wanting to reach India’s growing legion of flyers – be they young professionals, frequent travellers, or global tourists. The data is compelling: millions of captive, affluent eyeballs, high recall and engagement, and a digital transformation of OOH. As recent case studies show, creative airport campaigns (like fintech startup Scapia’s IGI rollout or Amazon Fresh’s Lucknow blitz) can powerfully boost brand awareness and influence purchase behavior.

For marketers and media agencies, the message is clear: airport branding India is ripe with opportunity. Whether you’re launching a new product or reinforcing your premium image, consider allocating part of your OOH budget to airports. Start by identifying the airports where your target audience travels – Delhi and Mumbai for national reach, tech hubs like Bangalore and Hyderabad for B2B and millennials, or emerging Tier-II airports for regional penetration. Then partner with an experienced airport advertising agency (like SmartAds) to design a multi-format campaign.

With the travel sector booming, there’s no better time. Airports offer unparalleled visibility and context: your message greets India’s best customers in the moment they are most attentive. Don’t miss this high-flying medium – take your brand to the airport, and elevate your reach to new heights.

Ready to reach millions of travelers? Explore airport advertising in India today. Contact your preferred airport media partner to plan an airport campaign and watch your brand take off.

Airport Advertising Agency

Airports are high-traffic locations that provide a captive audience of domestic and international travelers en route to or returning from a destination. Airport advertising in India has emerged as a powerful platform for brands to showcase their products and services to a diverse and captive audience. With the steady increase in air travel, airports offer a unique environment where advertisers can target a wide range of demographics, from business travellers to tourists. The strategic placement of advertisements in various airport zones, such as departure lounges, baggage claim areas, and security checkpoints, ensures maximum visibility and engagement. Advertising on Airports reaches out to the most affluent segment of the population, thus ensuring the buildup of a segment of elite clientele for the advertiser's products and services. Marketing at airports offers a unique opportunity to engage a diverse and captive audience. The approach and strategies can vary significantly due to the different dynamics at international and domestic airports. 

International Airport Advertising 

• International airport advertising reaches global travellers, business professionals, and tourists with messages of global recognition and cross-cultural relevance. High-visibility areas such as arrival and departure halls, baggage claim, and duty-free zones maximize exposure, especially among affluent customers. Airport Digital advertising engages travelers dynamically through interactive screens, billboards, and Wi-Fi sponsorships. Experiential marketing includes pop-up shops and lounges for firsthand brand experiences, and VR experiences to immerse travellers in destinations or products. Ensuring multilingual content and culturally relevant imagery and messaging appeal to a diverse international audience. This comprehensive approach ensures impactful and memorable brand interactions in a global context.

Types of Airport advertising we provide:

Airport Ad Agency

• Digital advertising: Digital screens or digital signage is a perfect eye-catching way to display advertisements, and it improves the customer's experience and introduces new creative ways to market. These digital advertising airports would include static LED screens in and out of the airport with motionless displays, as well as video ads, which would run around the clock. Our advertising team continuously updates the Digital Advertising inventory and offers a huge number of options to choose from.
• Trolley advertising: An easy and cost-effective way to render an advertising message is airport trolley advertising through luggage or baggage trolleys, which often keep moving along with the passengers, leading to close interaction and higher exposure during their waiting hours. These short and crisp mobile ads reach directly to the hearts of the passengers at the airport no sooner than they get themselves out.
• Shuttle Bus (Interior and Exteriors): The shuttle bus advertising provides both branding opportunities and service to the passengers. An average of 15-20 minutes of the shuttle bus voyage would be a rightful opportunity for the campaign and promotion of the brands, which inevitably lets the passengers glance and spend quality time on the advertisements displayed.
• Airport Lounge: Most travellers habitually arrive at the airport early, and on average, a traveller spends a minimum of 60 minutes to 120 minutes at the airport before their flight departs. Thus, advertising in the airport lounge through Smartads ensures maximum attention and enhances brand reinforcement.
• Boarding Pass: A boarding pass is one of the essential permits that every traveller carries with them to ensure their PNR, checking gates, flight numbers, seat numbers, and so on. That is why they keep it handy and cross-check it frequently to avoid getting lost in the crowd. Hence, advertising on the boarding pass is an essential move for any business to secure maximum exposure of their brand and boost their potential.
• Baggage tags: The baggage tags provided to the passengers for the security checks can also be turned around to enhance branding or advertising. We will place your business on these tags which will boost your brand wherever the passenger travels, as well as allow it to remain as a souvenir or a business card.
• Conveyor belt: After getting off their flight at the Airport, most passengers make their way down to the baggage claim area, where they wait for their luggage to arrive. This means that more than 100 pairs of eyes could be staring at an empty belt until they receive it. Thus, we advertise these empty belts creatively and innovatively that would catch passengers' eyes without fail, and build their curiosity about the brand's promotion and their motives.
• Security Tray: No passengers can get on the flights without security checks, whether it be in the domestic or international terminal of the airport. An average duration of 5-10 minutes in a queue for a security check could be an effective way to advertise your brand through security tray advertising, which would be customized to suit the brand and ensure visibility among the passengers.
• Wall Wraps: Wall wrap dominates high-impact and cost-effective advertising in the high-traffic areas of the airport with big digital printed wraps on the walls, windows, and floors. Advertising through wall wraps enhances the large presence in the airport and also effectively reaches passengers from afar or near. SmartAds has a dedicated creative team that can assist you in getting your desired advertisement.
• Hoarding: A gigantic or large-structured board display with bold and clear text would be the right choice for any brand to reach out to people. Especially with airports being one of the most diverse gatherings on a day-to-day basis, hoarding would guarantee visibility and create a professional edge for your brand with potential customers in and around cities.
  
• Sampling: Airport sampling is one of the utmost ways to reach out to diversified passengers in the airport area. This sampling ensures that passengers get to attempt and feel the products, which in turn aids the brands to connect with them and turn them into potential buyers in the future.
• In-flight advertising: OOH advertisements placed in in-flight magazines, tray tables, or seat-back screens.

Branding In Airport