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What is Cinema Branding?
Cinema advertising is an excellent strategy to capture the keen eye of your target demographic and is an emerging form of advertising that has both local as well as national reach.
Theatre ads cost relatively less than non-traditional advertisements. The growth of cinema advertising has been raised in India.
Cinema Advertising is the best way to target your audience with a minimum budget. The most popular multiplex cinema advertising chains are PVR Cinema, Inox, Cinepolis, Carnival Cinemas, Sathyam Cinemas, and Wave Cinemas.
Cinema Advertising in India
Cinema ads are a great supplement to any marketing campaign. Advertising creative can be a minimum of 20 seconds and a maximum of 60 seconds. That would cover approximately Target 1000+ audience.
Cinema Advertising costs relatively less than non-traditional advertisements. Cinema ads are easily accessible to small businesses or individuals who want to reach a maximum number of audiences on a low budget.
Cinema Advertisement introduces your business to a ready-to-consume audience as they wait for the movie to begin. Advertisements are typically screened before the movie or during the interval, giving your brand maximum exposure. It's worth considering if you're looking to expand your reach and attract new customers.
Manyavar & Mohey, Vicco Vajradanti, and other brands use cinema advertising. Some advantages of using cinema advertisements include raising customer awareness of new products and services, increasing sales volume for existing product lines, and strengthening client loyalty.
Category of Cinema Advertising
The flourishing Indian theatre culture provides a unique opportunity to directly address a riveted audience. In regards to theatre on-screen, slide and video advertisement designs to grab attention and create impact.
1. SlideAds – On Screen
Slide advertisements are attractive visuals with or without sound narration, displayed for 10 seconds. These are affordable, easy to make, and useful for rapid brand awareness campaigns and product debuts. Slide advertisements operate best with striking images and memorable slogans, attracting attention during high-engagement times such as pre-show and interval.
2. VideoAds – On Screen
Video theatre advertisements are captivating videos ranging from 10 to 60 seconds in duration that feature brand storytelling and product trials. This style of theatre advertising has a great effect, allows for emotional connections, and provides extensive explanations, making it ideal for difficult items or new category introductions. Video advertisements establish a strong connection with the audience by utilizing the large screen and captive ambiance for the greatest impact.
3. Off-Screen Advertisement
Theatre advertisements also offer advertising options other than on-screen such as signage at the entrance, ticket counter, standees, seat branding, cut-outs, flyers, and brochures. Branding for lifts, restrooms, food counters, kiosk activation, and product sampling.
| Sr.No | Ad Type | Description |
| 1 | 10 Sec Mute Slide | Static Slides which has 2-3 transition within 10 sec |
| 2 | 10 sec Audio Slide | Static Slides having background sound within 10 sec |
| 3 | 30 – 60 sec Video | 30 – 60 Sec video Ad will be displayed on screen |
| 4 | Off- Screen | Off-Screen branding has multiple option like Kiosk-Activation, Standee, washroom branding & Product Sampling |
SmartAds has been offering the best rates for a Cinema advertising agency.SmartAds has a presence Pan India.
You will get the best pricing to place your advertisement in any theatre in India. Our most competitive pricing for Cinema advertising is accessible online. SmartAds Theatre advertising allows you to compare the best pricing for more than 8000 movie screens.
Single-screen theatre advertising is an effective approach for advertising in rural India because it reaches media-dark areas that other media vehicles may not reach.
Advertising rates for single-screen theatres are often much less than those for multiplex cinemas.
In SmartAds, we have more than 4000+ cinema Advertising Rate Cards. Theatre Advertising Rates depend on the location and Seating capacity of the cinema.
Cinema advertisements can be put on screens or in theatre complexes. Another type of cinema advertising can also be referred to as offline cinema.
Theatre Advertisement Rates
Theatre advertising price depend on the type of screen, number of seats, location, and cinema chain. Cinema advertising costs for multiplex cinemas are often higher than those for single screens.
Cinema advertising agencies, like SmartAds.in has discounted rates. Theatre advertising costs differ based on whether you advertise with slides or video. The length of the video advertisement also influences the price of cinema advertising.
On-screen theatrical advertising rates are always quoted for a week. Your advertisement is played during each show. Offscreen theatre advertising is normally priced for one month.
Cinema Advertisement starts on Friday because most of the movies are released on Friday only. In some cases like festival days, the movie might be released on other days. Advertisement creative must be provided before 2 days.
Censor Certificate
A censor certificate is required to play any video advertisement in a cinema. Censor Certificate can be applied by yourself or ask your agency to apply on your behalf.
Advertise creative should be considered in J2K format for PVR, Inox, Cinepolis, Wave, Cinemax, and most multiplexes. Format for UFO, Qube & UMV Cinema advertisements is UFO, Qube & MOV respectively.
| Sr.No | AD Type | Specification (J2K Compulsory) |
Format |
| 1 | Slide |
2048 Pixel (W) x 858 Pixel (H) Image: Minimum 300 DPI |
JPEG |
| 2 | Video | Minimum 1080 Dpi | .MOV or MP4 |
| 3 | Audio | High Clarity | .WAV |
