How to Book Prabhat Khabar Ads Online at the Lowest Rates for Display and Classified Campaigns Across Hindi-Speaking India in 2024–2025

Most advertisers who approach us for Hindi newspaper advertising in eastern India are surprised to learn that Prabhat Khabar, not Dainik Jagran or Dainik Bhaskar, is the dominant daily in Jharkhand and holds a formidable position across Bihar and West Bengal — a fact that the IRS rankings have consistently reflected over the past several survey cycles. The paper's readership, which works out to somewhere in the ballpark of 7.3 million readers per day across its print editions, makes it one of the most powerful regional media vehicles in the country; and yet a significant number of brand managers we speak to have either never considered it or have wildly incorrect assumptions about what Prabhat Khabar ad rates actually look like. That gap between perception and reality is precisely where media planning value gets created — and it is the gap this guide is designed to close.

Why Is Prabhat Khabar One of the Best Platforms to Advertise in India?

Frankly speaking, the answer has everything to do with geography and very little to do with brand prestige. Prabhat Khabar, published by Neutral Publishing House Limited and associated with the Usha Martin Group, was built from the ground up to serve the Hindi-speaking belt of eastern India — Jharkhand, Bihar, and West Bengal — which collectively represents one of the fastest-growing consumer markets in the country. When you are trying to reach a first-generation urban consumer in Ranchi, a small business owner in Dhanbad, or a government employee in Patna, Prabhat Khabar is not one option among many; it is, in most of those markets, the primary trusted source of news. That trust, which has been built over decades, translates directly into advertising receptivity — readers of a newspaper they trust are measurably more likely to engage with ads placed within it.

What a lot of people miss is the cost efficiency angle. We have run Prabhat Khabar advertising campaigns alongside simultaneous campaigns in national Hindi dailies for several clients, and the cost-per-reach figures consistently favour Prabhat Khabar for advertisers whose target audience is concentrated in Jharkhand, Bihar, or the Hindi-speaking pockets of West Bengal. A full page display ad in a national Hindi daily might cost three to four times what the same placement costs in Prabhat Khabar's Ranchi or Patna edition — and if your distribution network or service area does not extend beyond eastern India, you are essentially paying a significant premium for readers who will never walk into your store or visit your website. At SmartAds, we always tell our clients that media efficiency is not just about the lowest rate card; it is about the lowest rate relative to the audience that actually matters to your business.

On top of that, Prabhat Khabar has invested meaningfully in its digital presence over the past several years, which makes it one of the few regional Hindi newspapers where a brand can run an integrated print-plus-digital campaign with genuine scale on both sides. The newspaper's website and mobile app collectively attract somewhere in the range of 47 million monthly users, which is a number that tends to stop brand managers mid-sentence when they hear it for the first time — because it positions Prabhat Khabar not merely as a print vehicle but as a significant digital media property in its own right.

What Are the Different Types of Ads You Can Book in Prabhat Khabar?

The ad booking options in Prabhat Khabar span a wider range than most advertisers initially expect, and understanding the distinctions between them is essential before any rate conversation becomes meaningful. The two primary categories are classified ads and display ads, which differ not just in size and cost but in purpose, placement, and the kind of reader response they are designed to generate. Within those two broad categories, there are several sub-formats — each suited to a different advertiser profile and campaign objective — and the choice between them can dramatically affect both the cost of the campaign and its effectiveness.

Classified text ads are the simplest and most affordable entry point into Prabhat Khabar advertising; they appear in the dedicated classified section of the newspaper, are priced on a per-word or per-line basis, and are typically used for matrimonial ads, recruitment ads, property ads, obituary ads, name change ads, and public notice ads. Classified display ads occupy a middle ground — they are placed in the classified section like a text ad, but they are formatted with borders, logos, images, and custom typography, which gives them significantly more visual impact than a plain text listing. Display ads, on the other hand, are placed within the editorial pages of the newspaper rather than the classified section; they range from small quarter-page units to half page ads, full page display ads, front page ads, and jacket ads that wrap around the entire newspaper — and these are the formats used by brands looking to drive brand awareness, product launches, or large-scale promotional campaigns.

Beyond print, Prabhat Khabar also offers digital advertising options through its website and app, including banner ads, video ads, carousel ads, sponsored content, and advertorial placements — formats which we will cover in detail in the digital section of this guide. The newspaper also publishes several supplements and special editions, including Panchayatnama, the Higher Education Guide, and the Deepawali Magazine, each of which offers advertising opportunities in a more targeted editorial environment. Our experience at SmartAds shows that advertisers who combine a display ad in the main newspaper with a sponsored content placement in the relevant supplement consistently see better recall and response than those who run only one format in isolation.

How Much Does It Cost to Advertise in Prabhat Khabar? (Rate Card 2024–2025)

This is, predictably, the question we get asked most often — and the honest answer is that Prabhat Khabar ad rates vary significantly depending on the edition, the position, the size, and the day of publication. That said, we can provide meaningful benchmarks that will help you build a realistic budget before you approach any agency or platform for a formal quote. For classified text ads, the rate is typically calculated on a per-word or per-square-centimeter basis; in the Ranchi edition, a standard classified text ad works out to roughly ₹200 to ₹300 per square centimeter for most categories, which makes it one of the more affordable classified ad booking options among major Hindi newspapers in the region.

For display advertising, the rate card is structured around per square centimeter pricing for the main broadsheet pages, with premium positions — front page, back page, and jacket ad placements — carrying a surcharge that can range from 50% to 100% above the base rate. A half page ad in the Ranchi or Patna edition is priced somewhere between ₹1.5 lakh and ₹2.5 lakh depending on the page and position, while a full page display ad in the same editions runs in the ballpark of ₹3 lakh to ₹5 lakh. Front page ad placements, which command the highest visibility and the strongest reader attention, are priced at a significant premium — typically starting at ₹4 lakh and going considerably higher for jacket ad formats that wrap around the full newspaper. These are approximate figures based on our current rate card knowledge; actual rates are subject to negotiation, volume discounts, and seasonal adjustments, which is why working with an authorized ad agency that has direct rate agreements with the publication makes a material difference to what you actually pay.

One thing we have consistently found is that Prabhat Khabar's ad tariff compares favourably against competing Hindi newspapers when evaluated on a cost-per-thousand-readers basis. When you run the numbers — dividing the cost of a display ad by the readership of the edition in which it appears — Prabhat Khabar frequently delivers a lower effective CPM than Dainik Jagran or Hindustan in the Jharkhand market, simply because its dominance in that geography means the readership base is larger relative to the rate being charged. A retail client in Ranchi that we worked with discovered this when we presented a side-by-side comparison; they had been running their campaigns exclusively in a national Hindi daily for three years, and switching a portion of that budget to Prabhat Khabar produced a measurably higher store footfall response at roughly 30% lower cost per response.

Which Prabhat Khabar Edition Should You Choose for Maximum Reach?

Prabhat Khabar publishes across multiple city editions, and the choice of edition is arguably more important than any other single decision in a Prabhat Khabar advertising campaign. The paper's primary editions cover Ranchi, Jamshedpur, Dhanbad, Deoghar, Patna, Muzaffarpur, Bhagalpur, Gaya, Kolkata, and Siliguri — each of which serves a distinct geographic market with its own advertiser profile and reader demographics. The Ranchi edition is the flagship, with the highest circulation and readership within Jharkhand; it is the natural first choice for advertisers targeting the state capital and its surrounding districts, which have seen significant growth in retail, real estate, and financial services advertising over the past three to four years.

The Patna edition is the gateway to the Bihar market, which — given Bihar's population and its rapidly expanding middle class — represents one of the most significant opportunities in Hindi newspaper advertising in India. Jamshedpur and Dhanbad are industrial cities where recruitment ads, property ads, and education ads tend to perform exceptionally well, given the concentration of manufacturing workers, engineers, and their families who form the core readership. For advertisers whose target audience spans multiple cities — a bank, an insurance company, or a real estate developer with projects across eastern India — a multi-edition campaign that covers Ranchi, Patna, Jamshedpur, and Kolkata simultaneously can deliver a combined readership that rivals many national newspaper buys at a fraction of the cost.

The Kolkata and Siliguri editions serve the Hindi-speaking population of West Bengal, which is a frequently underserved segment in media planning; most advertisers default to Bengali-language newspapers for West Bengal, overlooking the substantial Hindi-reading population concentrated in North Bengal, the industrial belt, and the migrant worker communities in and around Kolkata. At SmartAds, we have planned campaigns for financial services clients that specifically targeted this audience through the Prabhat Khabar Kolkata edition, and the response rates — measured through dedicated phone numbers and URLs — were consistently higher than the same client had achieved through other Hindi newspaper advertising in the state. The lesson, which we now share with every client planning a West Bengal campaign, is that language-first audience segmentation often outperforms geography-first thinking.

How to Book a Prabhat Khabar Ad Online in 3 Simple Steps

The process of Prabhat Khabar online ad booking has become considerably more straightforward over the past few years, though it still requires navigating a few decisions that can trip up first-time advertisers. The most direct route is through SmartAds.in, which functions as an authorized ad agency with direct rate agreements with Prabhat Khabar and can handle the entire booking process — from creative guidance and rate negotiation to proof approval and publication confirmation — on behalf of the advertiser. Alternatively, several ad booking platforms including ReleaseMyAd, The Media Ant, Ginger Media Group, Bhaves Advertisers, BuyMediaSpace, Ads2Publish, Excellent Publicity, and EasyBookAd offer self-service or assisted booking for Prabhat Khabar classified ads and display ads, though the rates and service levels vary considerably across these platforms.

The actual booking process, whether done through an agency or a self-service platform, follows a broadly consistent sequence. First, you select the ad type — classified text, classified display, or display — and the edition or editions in which you want the ad to appear; this is the decision that most first-time advertisers make too quickly, without adequately considering which edition's readership best matches their target audience. Second, you submit the ad content — either as a typed text for classified ads or as a designed artwork file for display ads — and receive a proof for approval; display ad artwork for Prabhat Khabar is typically required in PDF or high-resolution JPEG format, and the newspaper's production team has specific size and resolution requirements that an experienced agency will know how to navigate. Third, you confirm the publication date and make payment; for classified ads, same-day or next-day booking is often possible, while display ad booking — particularly for premium positions like front page or jacket ad placements — typically requires a lead time of three to five working days, and sometimes longer during peak seasons like Diwali or election periods.

One practical tip that we share with every client booking a display ad for the first time: always request a tear sheet — a physical copy of the newspaper page on which your ad appeared — as confirmation of publication. This is standard practice in newspaper advertising India, and any authorized ad agency worth working with will arrange this automatically; but if you are booking directly through a self-service platform, you may need to request it explicitly. The Indian Newspaper Society (INS) accreditation held by authorized agencies provides an additional layer of accountability in this process, which is worth considering when choosing your booking partner.

What Is the Difference Between Classified and Display Ads in Prabhat Khabar?

The distinction is more consequential than it might appear on the surface, and getting it wrong is one of the more common — and more expensive — mistakes we see first-time newspaper advertisers make. A Prabhat Khabar classified ad, whether in text or classified display format, is placed in the dedicated classified section of the newspaper, which readers specifically turn to when they are actively searching for something — a job, a property, a matrimonial match, a service provider. This means classified advertising is inherently pull-oriented; it works best when your target audience is already in the market for what you are offering, and the classified text ad or classified display ad simply needs to be visible and compelling enough to prompt a call or visit.

Display advertising in Prabhat Khabar operates on a fundamentally different logic. A display ad — whether a half page ad, a full page display ad, or a front page ad — is placed within the editorial pages of the newspaper, which means it reaches readers who are not necessarily looking for your product or service at that moment; the objective is to interrupt their reading in a positive way, create brand awareness, and plant a message that influences future purchase behaviour. This is why display advertising is typically used by brands — consumer goods companies, real estate developers, automobile dealers, financial institutions, educational institutions — that are trying to build brand visibility or announce something significant, rather than by individual sellers or small businesses posting a recruitment ad or a property listing.

The cost difference between the two formats is substantial, which is why the choice matters so much for budget planning. A classified text ad in Prabhat Khabar can be booked for as little as a few hundred rupees for a small listing, making it accessible to individual advertisers and small businesses; a classified display ad costs more but still sits well below the threshold of a full display ad. A full page display ad, by contrast, requires a budget of several lakh rupees, and is typically justified only when the campaign objective is brand-level communication rather than a specific response. Our experience at SmartAds shows that the most common mistake is advertisers booking a display ad when a classified display ad would have achieved the same objective at a fraction of the cost — or, conversely, booking a classified text ad when the campaign actually needed the visual impact of a display format to communicate the brand message effectively.

Can You Run Digital and Website Ads on Prabhat Khabar?

The answer is yes — and this is an area where Prabhat Khabar is genuinely ahead of most regional Hindi newspapers in terms of the sophistication and scale of its digital advertising offering. The newspaper's website and mobile app, which together attract roughly 47 million monthly users according to available platform data, offer a range of digital advertising formats including banner ads, video ads, carousel ads, sponsored content, and advertorial placements. These digital formats can be bought on a CPM basis — where you pay per thousand impressions, with rates that work out to somewhere in the range of ₹80 to ₹200 per thousand impressions depending on the placement and targeting parameters — or on a CPC basis for performance-oriented campaigns where the objective is driving traffic to a landing page or generating leads.

The cost per impression model, which is the standard approach for brand awareness campaigns on the Prabhat Khabar digital platform, compares reasonably well against other regional digital media options when you factor in the quality of the audience — these are readers who have actively chosen to engage with a trusted news source, which typically produces higher attention and engagement rates than the same CPM spent on programmatic display inventory. The CPC model is better suited to advertisers with a specific conversion objective; an education institution running an admission campaign, for example, might prefer to pay per click rather than per impression, since what matters to them is the number of prospective students who actually visit their application page rather than the total number who saw the banner ad. We have run digital advertising campaigns on Prabhat Khabar's platform for clients in the education and financial services categories, and the CPC rates — which work out to roughly ₹5 to ₹15 per click depending on the targeting — compare favourably against what the same clients were paying for equivalent reach through other online advertising channels.

On top of the website and app, Prabhat Khabar has a significant social media presence across Facebook, YouTube, and Instagram, which opens up additional digital advertising options for brands that want to extend their Prabhat Khabar association into the social media environment. Sponsored content and advertorial placements — where the brand's message is presented in a format that resembles editorial content, clearly labelled as advertising — are particularly effective in this context, because they benefit from the credibility and trust that readers associate with the Prabhat Khabar brand. The e-paper edition, which is consumed by a more educated and affluent reader segment than the print edition on average, also offers mobile app advertising opportunities that are worth considering for brands targeting the upper-middle-class consumer in Jharkhand, Bihar, and West Bengal.

How Does Prabhat Khabar's Readership Compare to Other Hindi Newspapers?

The readership and circulation data for Prabhat Khabar, as measured by the Audit Bureau of Circulations and the Indian Readership Survey, tells a story that surprises most national media planners who have not looked closely at the eastern India newspaper market. The paper's daily circulation is in the ballpark of 1.7 million copies across all editions — a figure which, when multiplied by the average number of readers per copy (which the IRS ranking methodology accounts for), produces a total readership of approximately 7.3 million readers per day. To put that in context: in the Jharkhand market specifically, Prabhat Khabar's readership share is dominant in a way that no single Hindi newspaper achieves in most other Indian states, which is why advertisers who want to reach Jharkhand effectively essentially cannot afford to ignore it.

The comparison with competing Hindi newspapers is instructive. Dainik Jagran and Dainik Bhaskar are larger newspapers by total national circulation, but their strength in eastern India — particularly in Jharkhand — is considerably weaker than their performance in Uttar Pradesh, Madhya Pradesh, or Rajasthan. Hindustan, which is the other major Hindi daily with a meaningful presence in Bihar and Jharkhand, competes with Prabhat Khabar in several markets; but in the Ranchi, Jamshedpur, and Dhanbad markets, Prabhat Khabar's IRS ranking and readership share consistently place it ahead. For advertisers whose target audience is in eastern India, this geographic specificity matters enormously — a newspaper with 10 million national readers but weak penetration in your specific market is less valuable than a newspaper with 7 million readers who are overwhelmingly concentrated in the exact geography you are trying to reach.

The Media Research Users Council (MRUC) data, which informs the IRS rankings, also reveals something interesting about the Prabhat Khabar reader profile: it skews toward the 25-to-45 age group, has significant representation among government employees, teachers, traders, and small business owners, and shows strong penetration in semi-urban and peri-urban areas — markets that are often underserved by digital advertising and which represent significant growth opportunity for categories like FMCG, financial services, education, and two-wheelers. This is the kind of audience intelligence that should inform not just the decision to advertise in Prabhat Khabar, but the creative strategy and the category of ad format chosen.

What Are the Best Days to Publish Ads in Prabhat Khabar for Better Response?

This is a question that experienced media planners think about carefully and that most self-service ad booking platforms never address — which is a genuine gap, because day-of-week optimization can meaningfully improve the response rate of a Prabhat Khabar advertisement without adding a rupee to the media budget. The general principle, which holds across most Hindi newspapers in India, is that different ad categories perform differently on different days of the week; and Prabhat Khabar, like most major regional dailies, has developed a readership pattern around specific days that advertisers can exploit.

Sunday editions are typically the highest-circulation day for most Hindi newspapers, including Prabhat Khabar, because readership increases when people have more leisure time; this makes Sunday the preferred day for matrimonial ads, which are read most carefully by families who have time to discuss and compare options. Matrimonial ad booking for Sunday publication is so consistent in the market that the Sunday classified section of Prabhat Khabar has become a destination in itself for families looking for matches — which means your matrimonial ad is reaching the most relevant audience on the most relevant day. Recruitment ads, on the other hand, tend to perform better mid-week — Tuesday through Thursday — when job seekers are actively in the mindset of career decisions rather than the more relaxed weekend mode.

Property ads and education ads show strong performance on weekends, when families make collective decisions about major purchases; a real estate developer running a property ad in the Ranchi or Patna edition on a Saturday or Sunday is reaching readers at a moment when they are most likely to be discussing housing decisions with their family. Public notice ads, tender notice ads, and name change ads are typically published on weekdays to meet legal requirements and are less sensitive to day-of-week optimization. Front page ads and jacket ads, which are premium positions regardless of the day, tend to be booked for days when the advertiser has a time-sensitive announcement — a product launch, a sale event, or a festival offer — and the day choice is driven by the campaign timeline rather than audience behaviour patterns.

Are There Combo Packages or Discounts Available for Prabhat Khabar Advertising?

Yes — and this is one of the areas where working with an authorized ad agency produces the most tangible financial benefit for the advertiser. Prabhat Khabar, like most major Indian newspapers, offers volume-based discount packages for advertisers who commit to a certain number of insertions over a defined period; these discount packages are typically structured as a percentage reduction off the published rate card, and the discount percentage increases with the volume of the commitment. An advertiser who books a single display ad pays the full rate card rate; an advertiser who commits to twelve insertions over three months — which is a common pattern for categories like real estate, education, and financial services — can typically negotiate a discount that works out to somewhere between 15% and 30% off the base rate.

Combo packages that combine print and digital advertising are increasingly available and, in our experience, represent some of the best value in the Prabhat Khabar advertising ecosystem. A campaign that pairs a half page display ad in the print edition with a banner ad run on the Prabhat Khabar website over the same period creates a reinforcement effect — readers who see the print ad and then encounter the digital ad are significantly more likely to take action than those who see either format in isolation; this is a finding that is consistent with research published in the FICCI-EY Media and Entertainment Report, which has highlighted the multiplier effect of integrated print-plus-digital campaigns. The combo pricing for these packages is typically more favourable than buying the two formats separately, and the coordination benefit — ensuring the print and digital creative are aligned and the timing is synchronized — is something an experienced agency handles automatically.

One automotive brand we worked with in the Bihar market used a combination of a classified display ad for their dealership in Patna, a display ad in the Muzaffarpur and Bhagalpur editions, and a banner ad campaign on the Prabhat Khabar website targeting users in those districts; the integrated approach produced a 40% higher inquiry volume compared to the same brand's previous campaigns, which had used only print. The budget for the combo campaign was only marginally higher than what they had spent on print alone — the incremental cost of adding the digital component was modest, but the incremental reach and frequency it delivered was substantial. This is the kind of outcome that makes combo packages worth serious consideration for any advertiser with a meaningful campaign objective.

Supplement and Special Edition Advertising in Prabhat Khabar

Prabhat Khabar's supplement and special edition portfolio is an underexplored advertising opportunity that most brands — even those with active print advertising budgets — tend to overlook. The newspaper publishes several regular and seasonal supplements, of which Panchayatnama is perhaps the most distinctive; it is a supplement focused on rural governance, panchayat affairs, and rural development, which gives it a uniquely targeted readership among village-level officials, rural entrepreneurs, and development sector professionals across Jharkhand and Bihar. For advertisers in categories like agricultural inputs, rural banking, microfinance, government schemes, and rural infrastructure, a newspaper supplement like Panchayatnama offers a level of audience specificity that is very difficult to achieve through any other media channel.

The Higher Education Guide, which is published periodically and typically timed around admission seasons, is a natural vehicle for colleges, universities, coaching institutes, and education loan providers; the readership of this supplement is self-selected — these are students and parents who are actively in the process of making education decisions, which makes the environment highly receptive to education ads. The Deepawali Magazine, published annually around the festival season, is a premium editorial product that attracts a different kind of advertiser — jewellers, consumer electronics brands, apparel retailers, and lifestyle brands that want to associate their advertising with the festive mood and the elevated consumer spending that accompanies Diwali. Ad rates for the Deepawali Magazine are typically higher than the regular newspaper rate card, reflecting the premium nature of the product and the higher engagement it generates; but the cost per engaged reader, which is what ultimately matters, is often very competitive.

At SmartAds, we have found that supplement advertising works best when it is treated as a complement to a main newspaper campaign rather than a standalone placement. A real estate developer who runs a display ad in the main Prabhat Khabar edition alongside a property-focused advertorial in a relevant supplement creates a two-touchpoint experience for the reader — the display ad builds awareness, and the advertorial provides the depth of information that converts an interested reader into an inquiry. The sponsored content format, in particular, performs well in supplement environments because readers of a supplement are in a more engaged, information-seeking mindset than readers of a general news section; they are more willing to read a longer, more detailed brand message, which makes the advertorial format genuinely effective rather than merely a paid placement.

FAQ: Everything You Need to Know About Prabhat Khabar Advertising

Q: How much does it cost to advertise in Prabhat Khabar newspaper?

The cost of Prabhat Khabar advertising varies considerably depending on the format, edition, position, and day of publication. For classified text ads, you can expect to pay in the range of a few hundred rupees for a small listing, with rates calculated on a per-word or per-square-centimeter basis. Classified display ads cost more — typically starting at a few thousand rupees for a small bordered ad — while display ads in the main newspaper pages start at roughly ₹50,000 to ₹80,000 for a small quarter-page unit and go up to ₹3 lakh to ₹5 lakh or more for a full page display ad in the Ranchi or Patna edition. Premium positions like front page ads and jacket ads carry additional surcharges. The best approach is to contact an authorized ad agency like SmartAds.in with your specific requirements — edition, format, size, and preferred publication dates — to get an accurate rate card quote that reflects current pricing and any applicable discounts.

Q: Which edition of Prabhat Khabar should I choose for my advertisement?

The edition choice should be driven entirely by where your target audience is located. If your business serves Jharkhand, the Ranchi edition is the primary choice, with Jamshedpur and Dhanbad editions for coverage of the industrial belt. For Bihar, the Patna edition is the flagship, with Muzaffarpur, Bhagalpur, and Gaya editions for coverage of specific districts. For West Bengal's Hindi-speaking population, the Kolkata and Siliguri editions are the relevant options. Advertisers with a pan-eastern-India target audience should consider a multi-edition campaign that covers the key markets simultaneously; an authorized ad agency can negotiate a combined rate for multi-edition bookings that is more cost-efficient than booking each edition separately.

Q: What is the difference between a classified text ad and a classified display ad in Prabhat Khabar?

A classified text ad is a plain-text listing that appears in the classified section of the newspaper, formatted in a standard typeface with no images, borders, or custom design elements; it is the most affordable ad booking option and is suited for simple listings like matrimonial ads, recruitment ads, property ads, name change ads, and public notice ads. A classified display ad, by contrast, is placed in the same classified section but is formatted with custom design elements — borders, logos, photographs, and varied typography — which gives it significantly more visual impact and allows for more detailed brand communication. Classified display ads are priced higher than classified text ads but considerably lower than full display ads; they represent the best value for small businesses and individual advertisers who want visual impact without the cost of a full display placement.

Q: How can I book a Prabhat Khabar ad online?

Prabhat Khabar online ad booking can be done through SmartAds.in, which offers assisted booking with rate negotiation and creative guidance, or through self-service platforms like ReleaseMyAd, The Media Ant, and others. The process involves selecting your ad type and edition, submitting your ad content or artwork, approving a proof, selecting your publication date, and making payment. For classified ads, the turnaround is often same-day or next-day; for display ads, particularly premium positions, a lead time of three to five working days is standard. Working with an INS-accredited agency ensures that your booking is handled through an authorized channel with accountability for publication and proof of performance.

Q: What are the best days to publish matrimonial, property, or recruitment ads in Prabhat Khabar?

Sunday is the best day for matrimonial ads, as readership is highest and families have the time to review listings together. Property ads perform well on weekends — Saturday and Sunday — when families make collective decisions about major purchases. Recruitment ads tend to get the best response when published mid-week, particularly Tuesday through Thursday, when job seekers are most actively in career-planning mode. Education ads perform well on weekends and around key dates in the academic calendar — admission season announcements, for example, should be timed to appear two to three weeks before application deadlines.

Q: Does Prabhat Khabar offer digital advertising options like banner or video ads?

Yes — Prabhat Khabar's website and mobile app offer a full range of digital advertising formats including banner ads, video ads, carousel ads, sponsored content, and advertorial placements. These can be purchased on a CPM basis (cost per impression) or a CPC basis (cost per click), depending on the campaign objective. The platform's monthly user base of roughly 47 million makes it a significant digital media property, and the audience quality — news readers who are actively engaged with content — tends to produce better attention and engagement rates than equivalent spend on programmatic display inventory.

Q: What is the readership and circulation of Prabhat Khabar?

According to Audit Bureau of Circulations data and IRS ranking figures, Prabhat Khabar's daily circulation is in the range of 1.7 million copies across all editions, with a total readership of approximately 7.3 million readers per day when the average readership per copy is factored in. The paper is the dominant Hindi daily in Jharkhand and has a strong presence in Bihar and West Bengal. Its digital platform adds a further 47 million monthly users, making the combined print-plus-digital audience one of the largest for any regional Hindi newspaper in India.

Q: Are there any combo or discount packages available for Prabhat Khabar advertising?

Yes — volume-based discount packages are available for advertisers who commit to multiple insertions, with discounts typically ranging from 15% to 30% off the published rate card depending on the volume and duration of the commitment. Combo packages combining print and digital advertising are also available and represent strong value, as the incremental cost of adding digital reach to a print campaign is modest relative to the additional impressions and frequency delivered. An authorized ad agency can negotiate these packages on your behalf and structure the campaign to maximize the discount available.

Q: What is the minimum budget required to advertise in Prabhat Khabar?

The minimum budget depends entirely on the format chosen. A classified text ad can be booked for as little as a few hundred rupees — making Prabhat Khabar advertising genuinely accessible to individual advertisers and very small businesses. A classified display ad typically starts at a few thousand rupees. Display ads in the main newspaper require a more substantial budget — a small quarter-page unit in a single edition starts at roughly ₹50,000 — while premium formats like front page ads and jacket ads require several lakh rupees. There is, in other words, a meaningful entry point for advertisers at almost every budget level.

Q: How many days in advance do I need to book a display ad in Prabhat Khabar?

For standard display ad positions, a lead time of three to five working days is generally sufficient for most editions. For premium positions — front page ads, back page ads, jacket ads, and special supplement placements — a lead time of seven to ten days is advisable, and during peak seasons like Diwali, election periods