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Brand Building Through Advertising: Data-Driven Insights And Indian Case Studies

SmartAds Wednesday, 25 June 2025

Building a strong brand in today’s competitive market requires more than a logo and a slogan – it demands strategic advertising that boosts awareness, recall,

Non-Traditional

Transit Advertising In India: Formats, Trends, Case Studies & ROI

SmartAds Wednesday, 25 June 2025

Transit advertising – ads placed on vehicles and transit hubs – is a dynamic subset of out-of-home (OOH) media that has surged in importance for marketers in India. By turning buses, metro trains,

Non-Traditional

ATL And BTL Marketing In India « TTL Strategies & Trends 2025

SmartAds Wednesday, 25 June 2025

Above-the-Line (ATL) and Below-the-Line (BTL) are two fundamental approaches to advertising, with Non-Traditional

The PR Landscape In India : Top Trends, Pricing, Services & Insights For 2025

SmartAds Tuesday, 24 June 2025

India’s public relations (PR) industry is booming. In FY2023 the sector reached roughly ?2,500?crore in revenue – a 19% jump year-over-year. This far outpaces global growth and comes amid a digital

Digital

What Is An Advertisement? Comprehensive Guide For Advertising In India

SmartAds Monday, 23 June 2025

Advertising is the bridge between brands and consumers. In formal terms, “an advertisement is a form of promotion for a brand, product or service.” Companies

Non-Traditional

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