Live Shopping
Host interactive, shoppable livestreams directly on your own website. Viewers can chat, participate, discover products, and purchase without leaving the experience.
Interactive video commerce platform
SmartAds × Terrific
A New Way for India to Experience Advertising.
SmartAds, in partnership with Terrific, is bringing interactive video commerce to Indian companies. Go beyond traditional ads with live shopping, shoppable videos, AI-powered engagement, real-time interaction, and experiences designed to turn attention into action.
Live
Measured Impact on Performance
39%
Conversion Rate Lift
42%
Higher Revenue per Visitor
Zero
Impact on Site Performance
27%
Higher Average Order Value
Where Video Meets Commerce.
SmartAds × Terrific transforms websites into interactive video commerce experiences, helping brands engage customers through live shopping, shoppable videos, and interactive content. It connects video, products, and real-time engagement, allowing businesses to turn viewers into customers seamlessly.
Platform
Everything you need to sell through video
Twenty building blocks across live selling, engagement, AI, distribution and your own brand and data — all running inside your website.
Core video commerce products
Shoppable Videos
Transform existing videos, tutorials, UGC, and social content into shopping experiences. Tag products directly inside the video and let viewers purchase without interruption.
Multi Stream
Broadcast one live session simultaneously across your website and social platforms. Reach audiences on Instagram, TikTok, YouTube, and other channels without duplicating work.
LET'S CONNECT
Tell Us About Your Brand.
Interested in exploring what interactive video commerce could look like for your business? Share your details, and our team will get in touch to discuss how SmartAds × Terrific can help create more engaging and shoppable customer experiences.
Who Is Terrific For?
Built for businesses and industries that want to turn video, live experiences, and audience engagement into real growth.
From selling products to building communities and creating new revenue opportunities, Terrific brings interactive commerce directly to your digital experience.
Brands
Turn your existing content, live sessions, and social strategy into interactive shopping experiences that drive engagement and sales.
Media & Publishers
Keep audiences engaged on your own platform while transforming video content and attention into new monetization opportunities.
Agencies
Create, manage, and deliver powerful interactive video experiences for your clients—all from one flexible platform.
Sports Teams
Bring fans closer to the action with live experiences, exclusive content, merchandise, and interactive engagement.
Beauty & Skincare
Show products in action, answer customer questions, and turn tutorials, demonstrations, and creator content into sales.
Fashion & Apparel
Create immersive shopping experiences where customers can discover collections, explore styles, and shop directly from video.
Electronics & Gadgets
Make complex products easier to understand with live demonstrations, product comparisons, and interactive video experiences.
Luxury & Jewelry
Create premium, high-touch digital experiences that showcase craftsmanship, build trust, and guide customers toward purchase.
Real Estate
Bring properties to life with interactive video, virtual showcases, live walkthroughs, and direct audience engagement.
Questions
Frequently asked questions
What brands, publishers and agencies usually ask before running interactive video commerce on their own website.
What is SmartAds × Terrific?
It is an interactive video commerce platform that runs inside your own website. You can host live shopping streams, make existing videos shoppable, tag products inside the video, and let viewers buy without leaving the page. SmartAds delivers it in India as a partnership with Terrific.
How is this different from posting shoppable videos on social media?
On social platforms the audience, the traffic and the customer data belong to the platform. Here the experience sits on your own domain, so the visit, the checkout and the first-party data stay with you. You can still broadcast the same live session out to Instagram, TikTok and YouTube through Multi Stream.
How easy is it to integrate with our existing site?
The experience is embedded into your existing pages rather than replacing them, so your current site, catalogue and checkout stay as they are. Our team handles the setup with your developers and confirms the integration on a staging environment before anything goes live.
Do we need a technical team to run it?
No. Once the initial embed is in place, scheduling streams, tagging products, running polls and publishing shoppable videos are all done from the dashboard by your marketing team. Developer involvement is normally limited to the first integration.
What kind of content works best?
Product demonstrations, tutorials, launches and Q&A sessions perform well, because they answer the questions that usually stop someone buying. You do not need new content to start - existing videos, user generated content and social clips can be imported and made shoppable.
Can we reuse videos we have already published?
Yes. Social Import brings in videos you have already published on Instagram, TikTok and YouTube, and Shoppable Videos turns them into buyable experiences by tagging products directly inside the frame.
How do we measure whether it is working?
Live Session Intelligence reports viewer activity, watch time, engagement, product interest and conversions in real time, so you can see which moments held attention and where viewers dropped off. Those figures sit alongside the rest of your campaign reporting from SmartAds.
Who is it suitable for?
Brands and retailers selling directly, media owners and publishers monetising their own audience, and agencies running campaigns for clients. The page covers specific use cases across beauty, fashion, electronics, jewellery, real estate and sports.
How do we get started?
Send your details through the enquiry form on this page or call +91 900 400 1000. The SmartAds team will walk you through a demo, discuss which formats suit your catalogue, and scope the integration.
Ready to Turn Every View Into Revenue?
Bring live shopping, shoppable video, and interactive commerce directly to your website. Create experiences your customers don't just watch—they engage with, explore, and shop.