SmartAds Studio · A New Vertical
We don't
make ads.
We make
people stop.
A creative advertising vertical where film-grade storytelling, performance media, and AI-powered production sit inside one team — led by actor and creative director Aditya Uppal, and backed by SmartAds' media reach across 500+ Indian cities.
01 — Why Now
Attention is the only currency left. Most agencies are still printing the old one.
India has over 500 million active video consumers. Reels and Shorts have replaced search as the way people discover things. Budgets have moved from static to story. And yet most brand content still looks like it was made to fill a slot rather than earn a second.
0M+
active video consumers in India
0 seconds
the window before the thumb moves
0+
cities in SmartAds' distribution network
02 — Creative Leadership
Our creative head has been on both sides of the camera.
Aditya Uppal is an actor, producer, and creative director. He is known for his role as ASP Omar Haider in Dhurandhar: The Revenge (2026) and earlier work in Hansal Mehta's Omerta, and is the co-founder of Break That Box, a creative production venture. His brand film portfolio spans Bikanervala, Asian Paints, Pearson, Yes Madam, Wai Wai, Baby Forest, Brave Essentials, Mirragio, Zouk and more. At SmartAds Studio, he leads creative direction and production across every engagement.
- brand films & DVCs delivered
- 25+
- feature films as principal cast
- 2
- cities of operation
- 3
- years directing brand content
- 10+
03 — The Team
Five specialists. One unfair advantage.
Most agencies have a founder who does everything. We have five people who each do one thing exceptionally.
Aditya Uppal
Head — Creative Advertising Vertical
Actor, producer, and creative director. He has stood in front of the camera and run the budget behind it.
- 25+ brand films & DVCs
- 10+ years directing
- 2 feature films as principal cast
Kaushik Chakraborty
CEO — Client Partnerships & Growth
Runs the commercial engine. Owns client relationships from first conversation to renewed retainer.
- Client partnerships & revenue leadership
- Key account growth
- Business development & retention
Parag Korgaonkar
Co-Founder — Digital, AI & Automation
Builds the systems that make creative scale, and the measurement layer that proves the work paid off.
- 16+ years in digital marketing
- AI, automation, SEO & performance
- Built technology-led growth systems
Ashish Babariya
Founder — Strategic Alliances & New Markets
Opens doors and builds category depth across India's advertiser base.
- Founder of SmartAds
- 10+ years building the business
- Pan-India media & partner network
Vijay Babariya
Founder — IT & Technology
Owns the technology backbone — platforms, integrations, and infrastructure that keeps delivery reliable at scale.
- Founder of SmartAds
- Technology & platform leadership
- Systems, integrations & infrastructure
04 — Capabilities
What we make.
Four service pillars. One team. No handoffs, no vendor chains, no "that's not our scope."
Video Production
22 deliverables
- Corporate films
- Brand films
- Digital films
- Television commercials (TVCs)
- Digital commercials (DVCs)
- Social media video content
Digital Retainers
08 deliverables
- Digital content retainers
- Social media video retainers
- Digital production retainers
- Monthly content production
- Campaign-based digital requirements
- Brand content packages
Audio Production
09 deliverables
- Podcast production
- Audio advertisements
- Voice-over production
- Branded audio content
- Audio campaigns
- Sound design
E-Commerce & Product Shoots
09 deliverables
- E-commerce shoots
- Product photography/video
- Catalogue shoots
- Model shoots
- Fashion shoots
- Lifestyle content
“If it can be skipped, it wasn't made properly.”
Aditya Uppal — Creative Head
Need something that isn't on this list? It's probably still us.
Send us a brief →05 — Where To Start
Pick your altitude.
LAUNCH IT
For brands going to market for the first time.
- Brand positioning & narrative
- Visual identity & design system
- Launch film or teaser
- Website or campaign landing page
- Social starter pack (12–16 assets)
- Go-to-market campaign creative
SCALE IT
For brands in market who need to become unmissable.
- 360° campaign strategy & the big idea
- Hero film + digital commercial suite
- Monthly social content engine
- Creator & influencer program
- Performance creative, tested and iterated
- Full-funnel measurement dashboard
REINVENT IT
For brands that have stopped being interesting.
- Brand audit
- Repositioning & tone refresh
- Identity and packaging facelift
- Manifesto or mood film
- Content and social reboot
- Web redesign
Every brief gets a reply within one working day.
Send us a brief06 — The X-Factor
The Cinema–Code Advantage
Every other agency asks you to choose between the studio that makes it beautiful and the team that makes it work. We refuse to make you choose.
01
A film unit, not a content team
Our creative head has worked on feature film sets. That standard — blocking, lighting, performance direction, sound — travels into every thirty-second ad we make. Most agencies have never operated at that level and it shows in the first three seconds.
02
AI that multiplies, not replaces
One shoot becomes a hundred assets. We use AI for versioning, localisation, resizing, and adaptation, so your campaign runs in six languages and eleven formats without six times the budget. The craft stays human. The grunt work doesn't.
03
Media buying in the same building
We don't hand you a file and wish you luck. SmartAds already places media across TV, cinema, OOH, print, radio, and digital in 500+ Indian cities. The people who make the ad sit next to the people who buy the slot.
04
Accountable to the number
We agree the metric before we agree the concept. View-through rate, cost per lead, ROAS, brand recall — whichever matters to you. Then we report against it monthly, whether the news is good or not.
07 — Selected Work
Proof, not promises.
Brand Film
Bikanervala
We made nostalgia taste new again.
DVC
Asian Paints BathSense
A bathroom brand, finally worth looking at.
DVC
Pearson
Education, without the lecture.
Nine categories. Six languages. One standard.
40+
films & campaigns shipped
9
categories worked in
6
languages delivered
Creator Campaign
Yes Madam
We let real people do the selling.
DVC
Wai Wai
Two minutes to cook. Ten seconds to crave.
Product Series
Brave Essentials
Quiet products. Loud results.
UGC
Mirragio
Made a mirror worth posting.
Brand Film
Sam & Marshall
Leather, with a story stitched in.
08 — Why Brands Switch
We are not for everyone. We are for brands that would rather be argued about than ignored.
Traditional agencies are too slow. Production houses stop at delivery. We connect the idea, the making, and the result.
- 01
Craft that survives the scroll
Film-trained creative direction means the first three seconds are engineered, not hoped for. In a feed where you get one attempt, that is the entire game.
- 02
Speed nobody else can structurally match
AI-assisted production compresses six weeks into two. Not by cutting corners, but by removing the manual labour between the idea and the export.
- 03
One team from script to spend
Strategy, production, post, web, and media buying under one roof. No coordination tax, no finger-pointing between vendors.
- 04
A leadership bench, not a single founder
Five specialists each owning their domain. Your account never depends on one person's calendar.
- 05
500+ cities of distribution reach
SmartAds' media infrastructure spans TV, cinema, OOH, print, radio, and digital across India. Your campaign can go national the week it's finished.
- 06
We tell you when the work isn't landing
Monthly reporting against the agreed metric. If a campaign underperforms, you hear it from us first, with the fix already drafted.
09 — How We Work
Brief to broadcast, in four moves.
Week 1
Interrogate
We pull the brief apart. Category, audience, what your competitors sound like, and what nobody in your space is saying. You get a point of view, not a mood board.
Week 2
Imagine
Concept, script, treatment, casting, locations. Presented tight and visual — you approve a direction, not a document.
Week 3–4
Make
Pre-production, shoot, edit. Sound, colour, motion, and platform versions move in parallel so nothing waits in a queue.
Week 5+
Move
Platform-native exports, media distribution, landing pages, lead capture, and reporting against the metric we agreed in week one.
Trusted By
Brands that stopped blending in.
12 brands · 9 categories
“Nobody ever shared an ad because it hit the brief.”
10 — Questions
Questions brands actually ask.
It is SmartAds' dedicated creative arm: a full-service team handling brand strategy, film and video production, design, web, and performance creative. It operates inside SmartAds, which means you also get access to our media buying network across 500+ Indian cities.
Aditya Uppal, actor and creative director, heads the vertical. He leads creative direction on every engagement, supported by a core team of writers, designers, editors, and a production network mobilised per project.
Both, deliberately. A production house makes the film and hands you a file. An agency plans the campaign but outsources the making. We do the thinking, the making, and the distribution — which removes the coordination tax you currently pay to run three vendors.
It depends on the deliverable. A social content engine looks very different from a flagship brand film. Tell us your goal and budget range and we will tell you honestly what is achievable, including if the answer is that we are not the right fit.
A social-first content batch typically ships in two to three weeks. A brand film or TVC runs four to six weeks from brief to final delivery. Our AI-assisted post-production pipeline is what lets us hold those timelines without cutting quality.
Yes. We operate across Mumbai, Delhi NCR, and Gujarat, and we shoot nationally. SmartAds' distribution network already spans 500+ cities, so geography has never been the constraint.
Yes, and this is one of the main reasons brands come to us. SmartAds places media across television, cinema, OOH, print, radio, and digital. The team making your ad sits alongside the team buying the slot.
For multiplication, not creation. The strategy, script, direction, and performance stay human. AI handles versioning, localisation, format adaptation, and repetitive post-production work, which is how one shoot becomes a hundred deployable assets.
You do, on full payment. We retain the right to feature completed work in our portfolio and case studies, with your consent.
Many of our clients started as a project-based second opinion. Give us one campaign, judge it against your current benchmark, and decide from there. We would rather earn the relationship than argue for it.
We agree the metric before we agree the concept: view-through rate, cost per lead, ROAS, brand recall, whatever matters for that campaign. Then we report against it monthly, including when the numbers are disappointing.
You get an acknowledgement immediately and a reply from a real person within one working day. The first conversation is creative, not commercial.
Tell us what you're building.
Every brief gets a reply within one working day. The first conversation is creative, not commercial — we want to understand the brand before we talk about anything else.
- creative@smartads.in
- +91 900 400 1000
- Phone
- +91 22 4567 0088
- Offices
- Mumbai · Delhi NCR · Ahmedabad
- B-21, Star Trade Center, Chamunda Circle, Borivali (W), Mumbai 400092
- Hours
- Mon–Sat, 10:00–19:00 IST