Advertise on The Quint: Ad Rates, Formats, Booking Guide and Brand Strategy for Digital Advertising in India

Most brand managers we speak to have The Quint somewhere on their digital media plan — but very few have actually interrogated whether they are buying the right format, at the right rate, for the right audience segment. That gap between presence and strategy is where most campaign budgets quietly bleed out.

The Quint has built something genuinely unusual in the Indian digital news space: a bilingual, mobile-first editorial product that skews younger and more urban than almost any comparable news platform, which makes it a genuinely interesting buy for brands trying to reach the 18 to 35 audience in India's metro and Tier 1 cities. What a lot of people miss, though, is that the platform's advertising value goes well beyond standard display — and that the difference between a mediocre campaign and a strong one often comes down to format selection and timing.

What Is The Quint and Why Should Brands Advertise on It?

Quint Digital Limited, listed on the Bombay Stock Exchange, was co-founded by Raghav Bahl and Ritu Kapur — two figures who had already built and sold one major media business before turning their attention to digital-native journalism. That origin story matters for advertisers, because it shaped a publication that was built for screens from day one rather than retrofitted from a print or television legacy. Thequint.com launched in 2015 and has since grown into one of India's most-read English and Hindi digital news platforms, operating out of Noida, India, with editorial and commercial offices in New Delhi and Mumbai.

The Quint India is not a monolithic news site; it operates as a cluster of verticals, each of which carries its own audience profile and, consequently, its own advertising value. FIT covers health and wellness, Quint Neon handles lifestyle and entertainment, and WebQoof — the platform's fact-checking vertical — has built a particularly loyal readership among younger, educated urban audiences who are actively sceptical of misinformation. More recently, The Quint's partnership with Time Out India, which includes the Time Out Market at Worldmark Aerocity in New Delhi, has extended the brand into experiential territory, which opens up interesting co-branding opportunities for advertisers in the food, hospitality, and lifestyle categories. The Quintype platform, which powers the editorial backend, also gives the publication technical infrastructure that many older news brands still lack.

At SmartAds, we tell our clients that The Quint advertising works best when you treat it as a premium youth-news environment rather than a generic display network. The platform's editorial credibility — which has been noted in Reuters Institute for the Study of Journalism (RISJ) reports on digital news consumption in India — gives brand adjacency a real value that you simply do not get from run-of-network programmatic buys. For brands in fintech, automotive, consumer electronics, and FMCG, that credibility transfer is often worth more than the raw impression count alone.

What Ad Formats Does The Quint Offer for Advertisers?

Display advertising on The Quint follows IAB standard formats — the 970x250 billboard, the 300x250 medium rectangle, the 300x600 half-page, and the 728x90 leaderboard — which are served across both desktop and mobile web. The Quint banner ads are available on a CPM basis through both direct booking and programmatic channels, and in our experience, the mobile web inventory tends to deliver stronger viewability scores than the desktop equivalent, largely because of how the platform's mobile-first design prioritises content layout. The Quint's app inventory, available on both Android and iOS, adds another layer of engagement that is worth considering for brands targeting a mobile-first audience in India.

Video advertising is where things get genuinely interesting. The Quint produces a significant volume of original video content — news explainers, political commentary, lifestyle features — and pre-roll and mid-roll formats are available against this inventory. Pre-roll on The Quint typically runs at 15 or 30 seconds, with the 15-second non-skippable format commanding a premium CPM that works out to somewhere in the ballpark of ₹300 to ₹500 per thousand impressions, depending on targeting parameters and the time of year; mid-roll, which is served within longer-form video content, tends to deliver higher completion rates because the viewer is already invested in the content. Viewability benchmarks for video on The Quint, in our campaign experience, have consistently come in above the IAB's 50% threshold for video ads, which is not something you can take for granted across all Indian digital news platforms.

Native advertising and sponsored content represent the third major format category, and frankly speaking, this is where The Quint advertising offers its most differentiated value. The platform's native ad units — which are labelled as "Sponsored" in keeping with ASCI guidelines — are designed to match the editorial look and feel of the surrounding content, which means they tend to generate click-through rates that are meaningfully higher than standard display. The Quint sponsored content, produced in collaboration with the platform's in-house brand studio, can take the form of long-form articles, video features, or interactive formats; the production quality is consistently high, which matters for brands that are trying to build association with credible journalism rather than simply buying impressions.

How Much Does Advertising on The Quint Cost in India?

The Quint ad rates vary considerably depending on format, targeting depth, and seasonality — and anyone who quotes you a single flat number without those qualifiers is probably working from an outdated rate card. That said, we can give you a realistic working range based on our media buying experience and The Quint media kit benchmarks we have worked with across campaigns.

For standard display advertising, the CPM for run-of-site banner inventory on The Quint works out to roughly ₹80 to ₹150 per thousand impressions for desktop placements, while mobile web CPMs tend to sit somewhere between ₹60 and ₹120 — which is a number that surprises some clients when they first see it, because it is actually quite competitive relative to what they are paying for equivalent reach on premium news apps. The Quint ad rates for homepage takeovers and high-impact formats — roadblocks, skins, interstitials — are significantly higher, typically quoted on a day-rate basis that can range from ₹1.5 lakh to upwards of ₹4 lakh for a full-day homepage domination, depending on the time of year and whether the booking coincides with a major news event or editorial moment.

Cost per click on The Quint for native and performance-oriented formats tends to work out to somewhere between ₹8 and ₹25, which compares favourably to what brands typically pay for CPC on other premium English-language digital news platforms in India. The Quint sponsored content packages — which include editorial production, distribution across the platform's verticals, and amplification through The Quint's social channels — are typically priced in the range of ₹2 lakh to ₹8 lakh depending on format complexity and the extent of social amplification included. Seasonal rate spikes are real and significant: during IPL, Diwali, and election periods, premium inventory on The Quint can command rate premiums of 30% to 60% above base card rates, which is something we always flag to clients during campaign planning so that budgets are allocated accordingly.

The minimum budget to advertise on The Quint in any meaningful way — meaning enough impressions to generate statistically significant engagement data — is in the ballpark of ₹50,000 to ₹75,000 for a display-only campaign, though we generally recommend a minimum of ₹1.5 lakh for a campaign that combines display with at least one native or video element. Below that threshold, the sample size is simply too small to draw useful conclusions about audience response.

Who Is The Quint's Audience and What Are Their Demographics?

The Quint India has built its readership around a specific archetype: urban, educated, English-comfortable, and between roughly 18 and 35 years old. IAMAI data on digital news consumption in India consistently shows that this demographic — the youth audience in India's metro and Tier 1 cities — is the most commercially valuable segment for categories like financial services, consumer electronics, automotive, and premium FMCG, which is precisely why The Quint's audience profile attracts the kind of brand investment it does. The platform's bilingual positioning, offering content in both English and Hindi, extends its reach into Tier 2 India in a way that purely English-language competitors cannot replicate as effectively.

According to data referenced in the FICCI-EY Media and Entertainment Report, digital news consumption among the 18 to 35 demographic in India has grown consistently year on year, with mobile accounting for the overwhelming majority of sessions — a pattern that is clearly visible in The Quint's own traffic profile, where mobile web and app sessions together account for well over 70% of total traffic. The platform's monthly unique visitor count, which has been cited in various industry contexts at somewhere between 20 million and 30 million monthly visitors, gives it a reach that is genuinely competitive with other premium digital news platforms, though we always caution clients to look at engaged session metrics alongside raw reach numbers, because not all traffic is created equal.

What we find particularly valuable about The Quint's audience, from a media planning perspective, is the depth of engagement with specific verticals. Readers who come to WebQoof, for instance, are demonstrably more engaged with fact-based content and are likely to spend more time with a well-crafted native ad than a casual news browser would; similarly, the FIT vertical's health-conscious readership is a natural fit for pharmaceutical, wellness, and insurance brands. Audience targeting on The Quint allows advertisers to reach these vertical-specific audiences directly, which means you are not paying for impressions from readers who have no relevance to your category.

How Do You Book an Advertisement on The Quint?

The most direct route to book ads on The Quint is through The Quint's in-house commercial team, which handles direct sales for premium formats including homepage takeovers, sponsored content packages, and video pre-roll campaigns. For first-time advertisers, the process typically begins with a brief submitted through the commercial inquiry form on thequint.com, after which the sales team shares a customised proposal based on campaign objectives, target audience, and budget range; turnaround on proposals has, in our experience, been reasonably prompt for campaigns with clear briefs and realistic budgets.

For programmatic buyers and performance-focused campaigns, The Quint's inventory is accessible through major demand-side platforms via its programmatic stack, which we will cover in more detail in a later section. Third-party ad booking platforms — including The Media Ant and releaseMyAd — also offer access to The Quint advertising inventory, typically with a degree of rate transparency that can be useful for smaller advertisers who are booking without agency support; media ant The Quint listings, for instance, often include indicative rate ranges that give first-time buyers a useful baseline before entering direct negotiations.

At SmartAds, our standard process for booking ads on The Quint on behalf of clients involves three stages: first, we align on the campaign objective and define whether the primary goal is reach, engagement, or conversion — because the format selection and buying method differ significantly depending on that answer. Second, we negotiate rates directly with The Quint's commercial team, drawing on our existing relationships and volume commitments to secure rates that are typically 15% to 25% below open-market card rates. Third, we set up tracking and verification — using third-party ad verification tools alongside The Quint's own reporting dashboard — before the campaign goes live, so that we are measuring the right things from day one rather than trying to retrofit measurement after the fact. Online ad booking through intermediaries can be faster for simple display campaigns, but for anything involving native content or video, direct booking almost always produces better outcomes.

Is The Quint Advertising Effective for Brand Recall in India?

Brand recall from digital advertising is notoriously difficult to isolate, and anyone who tells you otherwise is probably selling you something. That said, our campaign experience with The Quint advertising across multiple categories suggests that the platform consistently punches above its weight on brand recall metrics, particularly for campaigns that combine display with native or video elements. The editorial environment — which is credible, opinionated, and genuinely read rather than merely scanned — creates a context in which brand messages are processed more deliberately than they would be in a social feed or a content aggregator.

A fintech client we worked with ran a three-week campaign on The Quint India that combined homepage display, a sponsored content article on the FIT vertical around financial wellness, and pre-roll video against The Quint's political commentary content. The brand recall lift, measured through a post-campaign survey conducted with a matched control group, came in at roughly 14 percentage points above the control — which is a number that compared very favourably to what the same client had seen from equivalent spend on other premium digital news platforms. The sponsored content piece, in particular, generated a dwell time that was nearly four times the platform average for standard display, which is the kind of engagement signal that matters enormously for brand recall but is often invisible in standard impression-based reporting.

The GroupM TYNY Report and Dentsu e4m Report have both highlighted the growing importance of contextual relevance in digital advertising effectiveness, particularly as cookie-based targeting becomes less reliable; The Quint's ability to offer contextual targeting against specific verticals and content categories is, in that environment, a genuinely valuable capability. Brand recall digital metrics on The Quint tend to be strongest for campaigns that run for a minimum of three to four weeks — shorter flights simply do not give enough frequency to drive meaningful recall lift, which is something we flag to clients who are tempted to run one-week tests.

How Does The Quint Compare to Scroll.in, NDTV and The Wire for Digital Ads?

This is one of the questions we get most often from brand managers who are trying to allocate a fixed digital news budget across multiple platforms, and the honest answer is that the comparison depends almost entirely on what you are trying to achieve. Scroll.in advertising tends to attract a slightly older, more literary readership — the platform's long-form journalism skews toward readers who are comfortable with 2,000-word essays, which makes it a strong environment for certain categories but a weaker one for fast-moving consumer goods. NDTV digital advertising, by contrast, offers significantly larger raw reach — the NDTV digital platform's traffic dwarfs The Quint's on an absolute basis — but the audience skews older and the CPM rates for premium placements are considerably higher.

The Wire advertising in India occupies a distinct editorial niche — investigative, politically engaged, and deeply loyal among its core readership — which makes it a powerful environment for certain categories (legal services, civil society organisations, policy-adjacent brands) but a narrower buy for mass consumer categories. The Quint's advantage over The Wire, from a pure advertising perspective, is scale and format diversity; The Quint digital advertising offers a broader range of formats, a larger audience, and a more developed programmatic infrastructure. Against The Print, which has built a strong reputation in policy and business journalism, The Quint differentiates primarily on youth audience skew and video content volume.

Where The Quint genuinely stands out in this competitive set is in the combination of youth audience, bilingual reach, and native content capability. For brands targeting the 18 to 35 audience in India — particularly in categories like fintech, ed-tech, consumer electronics, and lifestyle — The Quint's audience profile is simply more relevant than what most of its competitors can offer. The CPM rates on The Quint, which work out to somewhere between ₹80 and ₹200 depending on format and targeting, are broadly comparable to Scroll.in advertising rates and somewhat lower than NDTV digital advertising for equivalent premium placements, which gives The Quint a reasonable value proposition when you factor in the audience quality.

What Industries Benefit Most from Advertising on The Quint?

The Quint advertising has delivered consistently strong results, in our experience, for brands in four broad categories: financial services and fintech, consumer electronics and smartphones, automotive (particularly two-wheelers and entry-level passenger cars), and FMCG brands targeting urban millennials. The common thread is an audience that is financially active, digitally native, and making purchase decisions across exactly the categories that these brands care about most. An automotive brand we worked with — a two-wheeler manufacturer launching a new urban commuter model — ran a three-week campaign combining The Quint banner ads on the main news section with a sponsored content piece on Quint Neon about urban mobility trends; the campaign delivered a cost per lead that was roughly 30% lower than what the same brand had achieved on comparable digital news platforms in the same quarter.

FMCG brands, particularly those in the personal care and packaged food categories, have found The Quint's FIT vertical to be a particularly efficient environment for reaching health-conscious urban consumers. The FIT vertical's editorial content — which covers nutrition, mental health, fitness, and wellness — creates a natural context for brands in these categories, and the audience's demonstrated interest in health topics means that relevant brand messages are received with considerably less resistance than they would be in a general news environment. We have seen this work particularly well for brands in the nutraceuticals, organic food, and premium personal care segments, where the editorial adjacency does real work in establishing brand credibility.

Technology brands — smartphones, laptops, software, and consumer electronics — are also natural advertisers on The Quint, given the platform's tech-literate, early-adopter audience. The Quint's coverage of technology news and product reviews creates strong contextual alignment for tech category advertising, and the platform's video inventory is particularly valuable for product demonstration formats. Frankly speaking, ed-tech brands have also been significant spenders on The Quint India, particularly during the post-pandemic period when digital learning was a dominant consumer concern; while that category has moderated its spending somewhat, the audience alignment remains strong for brands in professional upskilling and test preparation.

How Does Programmatic Advertising Work on The Quint?

The Quint's programmatic advertising infrastructure has matured considerably over the past few years, which is worth understanding in some detail if you are buying through a DSP rather than directly. The platform has implemented ads.txt — the IAB's authorised digital sellers standard — which means you can verify which supply-side platforms are authorised to sell The Quint's inventory before you bid; this is a basic but important brand safety check that we always perform before activating programmatic campaigns on any news publisher. The Quint's inventory is accessible through major SSPs, which means it surfaces in most enterprise DSP environments without requiring any special setup.

Programmatic advertising on The Quint is available in both open auction and private marketplace (PMP) formats. Open auction buying gives you access to The Quint's remnant inventory at competitive CPMs — typically in the ₹50 to ₹100 range for standard display — but the trade-off is lower placement predictability and less control over contextual adjacency. PMP deals, which are negotiated directly with The Quint's programmatic sales team and then activated through your DSP, give you guaranteed access to premium placements with floor prices that are typically 20% to 40% above open auction rates; the premium is worth paying for campaigns where brand safety and placement quality matter. First-party data advertising on The Quint — using the platform's own audience segments built from logged-in user behaviour — is an increasingly important capability as third-party cookie deprecation progresses, and it is something we actively explore for clients whose campaigns have specific audience targeting requirements.

One thing we always check when setting up programmatic campaigns on The Quint is frequency capping — without it, the relatively concentrated nature of The Quint's core audience means that heavy buyers can inadvertently hit the same users 10 or 12 times in a single day, which drives up frequency without adding meaningful reach and can actually damage brand perception. A frequency cap of 3 to 5 impressions per user per day is generally the right starting point, though the optimal cap varies by campaign objective and creative format.

The Quint Mobile Advertising and App Ads

The Quint's mobile advertising inventory is, in many ways, the most strategically important part of its offering — and it is also the part that is most frequently underplanned by advertisers who default to desktop-first thinking. The mobile-first audience in India that The Quint has built its readership around consumes content almost exclusively on smartphones, which means that mobile web and app placements are not a secondary consideration but the primary one. The Quint's Android and iOS apps carry their own ad inventory, which is managed separately from mobile web and tends to deliver higher viewability and lower bounce rates because app users are, by definition, more committed to the platform than casual mobile web visitors.

Mobile advertising on The Quint includes interstitial formats — full-screen ads that appear between content pages — which tend to deliver high visibility but need to be used judiciously; we have seen interstitials backfire when they are deployed too aggressively, generating negative brand sentiment among readers who feel their content experience is being disrupted. Sticky banner formats, which remain visible as the user scrolls through an article, tend to be a more sustainable choice for mobile campaigns, delivering consistent viewability without the interruption penalty. Geo-fenced targeting in India is available on The Quint's mobile inventory, which allows advertisers to serve ads specifically to users in defined geographic areas — a capability that is particularly valuable for retail brands, restaurant chains, and service businesses with location-specific offers.

A retail client we worked with in Pune used geo-fenced targeting on The Quint's mobile inventory to drive footfall to a new store opening, serving ads exclusively to users within a 10-kilometre radius of the store location during the two weeks around the launch. The campaign delivered a cost per store visit — measured through mobile location data integration — that was significantly more efficient than what the same client had achieved with outdoor advertising in the same catchment area, which was a result that genuinely surprised the client's marketing team and shifted their thinking about the relative value of digital versus traditional media for local activation.

Is The Quint a Brand-Safe Platform for Digital Advertising?

Brand safety in digital advertising is a topic that has moved from the periphery to the centre of media planning conversations, particularly after several high-profile incidents where brand ads appeared adjacent to extremist or misleading content on major platforms. The Quint's position on brand safety is, frankly speaking, stronger than many of its peers in the Indian digital news space — the platform has invested in editorial standards, operates a dedicated fact-checking vertical in WebQoof, and has maintained a relatively consistent editorial identity that makes content adjacency more predictable for advertisers.

Contextual targeting on The Quint allows advertisers to specify the content categories against which their ads should appear — and, equally importantly, the categories against which they should not appear. For brands in sensitive categories — pharmaceuticals, financial services, children's products — the ability to exclude crime, political controversy, and other potentially problematic content categories is a basic requirement, and The Quint's ad serving infrastructure supports this level of control for direct-booked campaigns. For programmatic buyers, brand safety is managed through the standard IAB content category exclusion lists, which can be applied at the DSP level before any bid is placed.

At SmartAds, our standard brand safety protocol for any campaign on The Quint or any other digital news platform includes three layers: pre-campaign ads.txt verification, contextual exclusion list setup, and post-campaign placement reporting reviewed against the client's brand safety guidelines. We have found that this three-layer approach catches the vast majority of potential brand safety issues before they become problems, and it gives clients the documentation they need to demonstrate due diligence to their own internal stakeholders. The Quint's compliance with the Personal Data Protection Bill India's evolving requirements around user data is also a consideration for advertisers who are managing their own data governance obligations.

How Can You Optimise a The Quint Advertising Campaign for Conversions?

Optimising for conversions on The Quint requires a different mindset than optimising for reach, and the two objectives demand different format mixes, different measurement frameworks, and different creative approaches. Conversion tracking in India on The Quint is implemented through standard pixel-based tracking — the Quint's ad server supports third-party tracking pixels from major verification and analytics platforms — which means you can measure post-click and post-view conversions using the same tools you are already using across your broader digital media plan.

The most effective conversion-oriented campaigns we have run on The Quint have combined a native content piece — which builds the audience's understanding of and interest in the product — with retargeting display ads served to users who engaged with the native content. This two-stage approach, which uses The Quint's native inventory to build intent and then converts that intent through targeted display, consistently outperforms single-format campaigns on conversion rate metrics. Campaign planning for this kind of sequenced approach requires a minimum flight of four to six weeks, which is longer than many clients initially want to commit to, but the conversion efficiency gains are consistently significant enough to justify the extended timeline.

Creative optimisation on The Quint should account for the platform's editorial tone — content that feels jarring or out of place relative to The Quint's journalistic voice tends to underperform, while creative that adopts a more editorial register (informative, opinionated, well-written) tends to generate stronger engagement. This is particularly true for The Quint sponsored content, where the gap between editorial and advertiser quality is visible to readers and directly affects engagement rates. We always recommend that clients treat The Quint native content as a genuine editorial investment rather than a repurposed press release — the difference in performance is, in our experience, substantial.

Frequently Asked Questions About The Quint Advertising

Q: How much does advertising on The Quint cost in India?

The Quint ad rates vary by format, targeting, and season, but as a working guide: standard display CPMs work out to roughly ₹80 to ₹150 for desktop and ₹60 to ₹120 for mobile web; video pre-roll CPMs are in the ballpark of ₹300 to ₹500; and homepage takeovers are typically quoted as day-rate packages ranging from ₹1.5 lakh to ₹4 lakh. The Quint sponsored content packages, which include production and distribution, typically start around ₹2 lakh and can go up to ₹8 lakh or more for complex multi-format executions. Seasonal periods — IPL, Diwali, state and national elections — command rate premiums of 30% to 60% above base card rates, which is something to build into your campaign planning from the outset.

Q: What types of ads can I run on The Quint website and app?

The Quint offers a broad range of ad formats across its web and app inventory. Display advertising includes standard IAB formats — leaderboards, medium rectangles, half-pages, and billboards — available on both desktop and mobile web. Video advertising includes pre-roll and mid-roll formats served against The Quint's original video content. Native advertising and sponsored content are available through the platform's brand studio, producing editorial-style content that is labelled as sponsored and distributed across relevant verticals. High-impact formats — interstitials, roadblocks, skins, and homepage takeovers — are available through direct booking. App-specific formats, including interstitials and sticky banners, are available on The Quint's Android and iOS apps.

Q: Who is The Quint's audience and what are their demographics?

The Quint India's core readership is concentrated in the 18 to 35 age bracket, with a strong skew toward urban, educated, English-comfortable consumers in India's metro and Tier 1 cities. The platform's bilingual positioning — offering content in both English and Hindi — extends its reach into Tier 2 India, particularly through its Hindi-language content. The Quint's audience is disproportionately mobile-first, with over 70% of sessions coming from mobile devices; they are digitally native, financially active, and concentrated in the categories that most advertisers in fintech, automotive, FMCG, and consumer electronics care most about.

Q: How do I book an advertisement on The Quint?

To book ads on The Quint directly, the starting point is the commercial inquiry form on thequint.com, through which the platform's in-house sales team will respond with a customised proposal. For programmatic buyers, The Quint's inventory is accessible through major DSPs via its SSP integrations, with both open auction and private marketplace options available. Third-party platforms including The Media Ant and releaseMyAd also offer access to The Quint advertising inventory with indicative rate transparency. Working through an agency like SmartAds typically delivers better rates — in the range of 15% to 25% below open-market card rates — and more rigorous campaign management than direct booking for most advertisers.

Q: What is the CPM and CPC rate for The Quint banner ads?

The Quint banner ads carry a CPM that works out to roughly ₹80 to ₹150 for standard desktop display and ₹60 to ₹120 for mobile web, with premium placements — above-the-fold, homepage — commanding rates at the higher end of or above these ranges. Cost per click for native and performance formats on The Quint typically works out to somewhere between ₹8 and ₹25, depending on the audience targeting depth and the competitive intensity of the auction. These are working benchmarks rather than guaranteed rates; actual costs per thousand impressions and cost per click will vary based on campaign parameters, seasonality, and whether you are buying direct or programmatically.

Q: Is The Quint a good platform to advertise my brand in India?

For brands targeting urban, educated, 18-to-35 consumers in India, The Quint is one of the stronger digital news environments available. The platform's editorial credibility, bilingual reach, and diverse format offering make it a versatile buy that works for both brand-building and performance objectives. The Quint advertising is particularly effective for brands in fintech, consumer electronics, automotive, lifestyle, and FMCG — categories where the platform's audience profile aligns closely with the target consumer. For brands targeting older demographics or rural audiences, The Quint's audience skew may be less optimal, and other platforms may deliver better value.

Q: What industries or verticals can I target through The Quint advertising?

The Quint's vertical structure — which includes FIT (health and wellness), Quint Neon (lifestyle and entertainment), WebQoof (fact-checking), and the main news section — allows advertisers to target audiences with demonstrated interest in specific content categories. Health and wellness brands align naturally with FIT; lifestyle, fashion, and entertainment brands find strong alignment with Quint Neon; and the main news section's politically engaged readership is a natural fit for financial services, insurance, and civic-adjacent brands. The Time Out India partnership also opens up opportunities for hospitality, food and beverage, and experiential brands targeting urban audiences in New Delhi and other major cities.

Q: Does The Quint offer native or sponsored content advertising?

Yes — The Quint sponsored content is one of the platform's most developed advertising offerings. The brand studio produces editorial-quality native content in formats including long-form articles, video features, and interactive pieces, which are distributed across relevant verticals and amplified through The Quint's social channels. Sponsored content on The Quint is clearly labelled in compliance with ASCI guidelines, but the production quality is high enough that it integrates naturally with the surrounding editorial environment. Pricing for sponsored content packages typically starts around ₹2 lakh and scales with format complexity and the extent of social amplification included.

Q: How does The Quint advertising compare to advertising on NDTV or Scroll.in?

The Quint's primary advantage over NDTV digital advertising is audience composition — The Quint skews significantly younger and more urban, which is more valuable for most consumer categories. NDTV digital offers larger raw reach but at higher CPMs for premium placements and with an older audience skew. Against Scroll.in advertising, The Quint offers greater scale, a more developed programmatic infrastructure, and stronger video inventory; Scroll.in's advantage is in long-form literary journalism, which creates a strong environment for certain niche categories. The Quint's bilingual reach — English and Hindi — is a differentiator that neither Scroll.in nor The Wire can fully match.

Q: Can I run programmatic ads on The Quint?

Yes — The Quint's inventory is available programmatically through major SSPs and is accessible via enterprise DSPs. The platform has implemented ads.txt for inventory verification, and its programmatic stack supports both open auction and private marketplace deal structures. First-party data advertising using The Quint's own audience segments is available for PMP deals, which is increasingly important as third-party cookie deprecation progresses. Frequency capping, geo-fenced targeting in India, and contextual category targeting are all available through the programmatic channel.

Q: What is The Quint's monthly traffic and reach in India?

The Quint India's monthly unique visitor count has been cited in various industry contexts at somewhere between 20 million and 30 million monthly visitors, though these figures fluctuate with news cycles and should be treated as directional benchmarks rather than precise figures. The platform's app user base adds a further layer of engaged, logged-in users whose behaviour data is available for first-party targeting. The Quint's social media reach — across YouTube, Instagram, and Twitter/X — extends its content distribution significantly beyond the owned platform, which is relevant for sponsored content campaigns that include social amplification.

Q: Does The Quint offer Hindi-language advertising options?

Yes, and this is one of The Quint's genuinely underappreciated advertising capabilities. The Quint's Hindi-language content reaches a meaningfully different audience segment from its English content — one that is younger, more Tier 2-oriented, and increasingly commercially active. Hindi-language display and native advertising on The Quint allows brands to reach this audience in their preferred language, which consistently delivers stronger engagement metrics than English-language ads served to Hindi-first users. For FMCG brands, two-wheeler manufacturers, and financial services brands targeting the aspirational Tier 2 consumer, The Quint's Hindi inventory is worth serious consideration.

Q: How do I measure the ROI of a campaign on The Quint?

ROI measurement on The Quint depends on your campaign objective. For brand awareness campaigns, the primary metrics are reach, frequency, and brand recall lift — the latter measured through post-campaign surveys with matched control groups. For engagement-focused campaigns, dwell time on sponsored content and video completion rates are the most meaningful signals.