SmartAds Partners with Terrific to Bring Enterprise-Grade Owned Social Commerce to India

SmartAds, one of India's leading advertising and media buying platforms, is proud to announce its strategic partnership with Terrific, a global leader in owned social commerce technology. This collaboration marks a significant milestone in transforming how Indian brands engage customers through interactive shopping experiences on their own digital properties.

As the official India partner for Terrific, SmartAds will introduce and support Terrific's powerful commerce platform across the Indian market, enabling brands to launch Live Shopping, Shoppable Videos, Intelligent Product Carousels, AI-powered personalization, and interactive commerce experiences directly on their own websites.

This partnership empowers businesses to move beyond third-party marketplaces and social platforms by building high-converting, first-party commerce experiences where they retain complete ownership of their customers, data, and brand identity.

The digital commerce landscape is rapidly evolving. Consumers today expect immersive, video-first shopping experiences that combine product discovery, interaction, and instant purchasing within a single journey.

India is emerging as one of the fastest-growing live commerce markets globally, driven by increasing smartphone adoption, creator-led content, video consumption, and digital payments. Industry reports project exceptional growth in India's live commerce ecosystem over the coming decade, creating immense opportunities for brands willing to innovate early. terrificlive.com

Recognizing this transformation, SmartAds and Terrific have joined forces to help Indian businesses adopt next-generation commerce technology with local implementation expertise and enterprise-grade support.

This partnership combines the strengths of both organizations.

Terrific provides a globally proven owned social commerce platform that enables brands to deliver engaging, interactive shopping experiences while maintaining complete control over their customer journey.

SmartAds contributes deep expertise in India's advertising ecosystem, media planning, digital transformation, and nationwide brand relationships. With its extensive presence across digital and traditional advertising channels, SmartAds is uniquely positioned to help Indian businesses successfully implement and scale these innovative commerce solutions.

Together, the partnership bridges world-class technology with local market understanding.

Through this partnership, Indian businesses can leverage an integrated suite of commerce solutions, including:

• Live Shopping Experiences
• Shoppable Video Commerce
• AI-Powered Product Recommendations
• Interactive Product Carousels
• Multi-stream Live Broadcasting
• White-label Commerce Experiences
• First-party Customer Data Collection
• Advanced Commerce Analytics
• Personalized Customer Journeys
• Enterprise Commerce Integrations

These capabilities enable brands to transform conventional e-commerce websites into highly interactive digital storefronts designed to improve engagement, increase conversion rates, and strengthen customer relationships.

For many brands, customer interactions increasingly begin on social platforms but often end before meaningful customer relationships can be established.

Owned social commerce changes that model. Instead of directing customers to external marketplaces or relying solely on social media algorithms, brands can host engaging commerce experiences directly on their own websites — where they own the customer relationship, retain valuable first-party data, control the brand experience, and build long-term customer loyalty.

As privacy regulations evolve and first-party data becomes increasingly valuable, owned commerce infrastructure is becoming a strategic business asset rather than simply a marketing channel.

SmartAds believes the future of commerce extends beyond traffic acquisition.

The next generation of digital growth will be driven by engaging customer experiences, interactive content, AI-driven personalization, and measurable business outcomes.

Through this partnership, SmartAds aims to help brands across industries — including Retail, D2C, Fashion, Beauty, Electronics, FMCG, Healthcare, Automotive, Lifestyle, Education, and Consumer Services — accelerate their digital commerce transformation with globally recognized technology backed by local expertise.

"At SmartAds, our mission has always been to empower businesses with innovative advertising and marketing solutions. Partnering with Terrific enables us to bring one of the world's most advanced owned social commerce platforms to India. Together, we are helping brands create richer customer experiences, build stronger first-party relationships, and unlock new growth opportunities in the rapidly evolving digital economy."

— Parag Korgaonkar, Head - Digital, Automation & AI, SmartAds

"India represents one of the most exciting commerce markets in the world. We're delighted to partner with SmartAds to make Terrific's owned social commerce platform accessible to Indian brands. Their market expertise and extensive industry network make them an ideal partner as we expand our global presence."

— Lotan Kimchi, Head of GTM, Terrific

SmartAds is a leading advertising and media solutions platform helping businesses discover, plan, and execute advertising campaigns across digital and traditional media. With thousands of advertising opportunities across India, SmartAds serves startups, SMEs, enterprises, and agencies through integrated media planning, campaign execution, technology solutions, and performance-driven marketing services.

Terrific is a global owned social commerce platform enabling brands to transform their websites into interactive shopping destinations through live shopping, shoppable videos, AI-powered personalization, intelligent commerce tools, and customer engagement solutions. The platform helps businesses increase conversions while maintaining ownership of their customers, data, and digital experiences. terrificlive.com

The partnership between SmartAds and Terrific represents more than a technology collaboration — it reflects a shared vision for the future of digital commerce in India.

Together, both organizations are committed to helping Indian brands embrace the next generation of commerce through innovation, intelligent customer experiences, and measurable business growth.

As commerce continues to evolve from static storefronts to interactive experiences, SmartAds and Terrific are ready to help businesses lead that transformation.

For media inquiries or partnership details, please contact us via our /contact-us page.